International Review of Management and Business Research is published by Academy of IRMBR which is a research based organization. It has been working for creating and nurturing talents in UK, Canada and Pakistan since its inception. It is working in the fields of Business education & research and has attained a significant place in the world for its praiseworthy activities. In addition to research activities, IRMBR provides a good quality platform for researchers in business and management areas throughout the world. It plays an important role in the field of research by funding research projects and publishing the research papers.