||Paradigms is a research journal of Commerce, Economics and Social Sciences. It is a peer reviewed journal published once a year since 2006. The aim of Paradigms is to publish research related to the specified areas i.e. Commerce, Economics and Social Sciences to contribute to the relevant literature. Academicians, researchers, post graduate students and other contributors are invited to send their work for publishing in the journal. The journal promotes research in Pakistan and helps to acknowledge the work of researchers in the country in addition to foreign authors. The journal also provides a platform for sharing diverse research work in the specified field to pure and applied researchers. Paradigms is an open access journal available online.