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The Russian Academic Journal

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1 EVALUATION OF THE POPULATION TO THE ELITES AS AN INDICATOR THAT REFLECTS THE STATE OF THE EXTERNAL AND INTERNAL SECURITY OF THE STATE, Alexandr Ponedelkov, Sergey Vorontsov
This article analyzes the assessment of status and approaches the study of contemporary regional political elites influencing the decision of the administrative, political and administrative decisions in transitional societies, suggestions to improve the process of modernizing elites, discussed a number of problematic transit of elitology: to create an effective talent pool at all levels of political and administration, the openness of elites at all levels, the organization full control over the government and management structures, compliance with the law. Objective: To study the perceptions about the activities of the federal and regional political elites, the study characteristics of the formation of the Russian federal and regional elites, ways to improve the state personnel policy, the interaction of the elites in the domestic socio-political space, to improve the transparency of government. Methodology: used historical and legal, formal-legal, structural and functional and analytical methods. Results: Materials of sociological research on Modern regional elites, which involved respondents from the Republic of Adygea, Dagestan, Bashkortostan, Komi, the Chechen Republic, the Altai, Krasnodar, Stavropol, Kaliningrad, Kurgan, Rostov, Ryazan, and Chelyabinsk Chita regions. The basic assessment of the status and prospects of development of modern Russian elitology problems recruiting Russian federal and regional political elites, the interaction of the elites in the domestic socio-political space. Reflects perceptions about the regional political elites considered as an indicator that reflects the status of the internal security of the regions. The analysis of the criteria of elitism, determine a set of personal and professional qualities of the persons recruited into the elite. A convergence of opinions and experts and respondents of the public that the elite must meet four main criteria: professionalism, education, high morality and patriotism. In this case, the respondents took the professionalism much larger proportion than the experts. The experience of the modernization of the American political elite, ensured the American withdrawal from the protracted socio-economic crisis in the first half of the last century and experience reformatting the national elite of the Republic of Korea, which was able to bring the country out of a deep crisis in the postwar period. Discussion: Discussions of modern elitology, quoted in the article, were part of the First All-Russian elitological Congress of Russia: Current State and Prospects of Development, held in Rostov-on-Don, 7-8 October 2013. There were suggested that the main problems lied in the absence of Russian new elite, ready to take on new roles and manage in a new way. Reasoned thesis that in societies in transition, what continues to be a Russian, generally one can not speak of the elite. There are only certain conditions for its occurrence, the starting material or protoelite that does not fulfill its basic function, but only seeks to remain in power. In other words, the country has the political class, but there is no elite, because its content does not match the form. Noted a discrepancy between elitism, understood in the traditional sense of the concept, and the possession of real political power, which ultimately determines the low competence of a significant number of defendants who have fallen into the elite, bringing them into the elite layer of corruption mechanisms of activity, lack of motives for self-improvement. It was stated that in todays Russia in individuals who do not have sufficient funds, social support and family relationships with superiors, the chance to break into the elite is almost zero. As a result, the authorities are in the average of the second and third echelons of the bureaucratic elite, from which creativity is pointless to wait. Novelty / originality / value: the article is original, has scientific value, since it is one of the first attempts to objectively assess the real state of the federal and regional political elites, to analyze the level of development of the domestic building materials of First All-Russian elitological Congress.
2 COMMITMENT TO ASIA, Alexey Fedorov
Commitment to Asia
3 OPTIMIZATION MODEL OF CREDIT STRATEGY OF COMMERCIAL BANK, Nataliya Dzyubanovska
Economic and mathematical model of credit management of commercial banks is developed. The model allows obtaining optimal strategies of variant calculations of this kind of banking services. The procedure of quantitative solution of this problem is substantiated to help to make optimal decisions in reference to allocation of assets.
4 MATHEMATICAL MODELS OF DYNAMICS OF INDICATORS OF BUDGETARY AND TAXATION SYSTEM, Oksana Bashutska
The complex of mathematical models of investigated indicators has been developed to study the dynamics of budget indicators, forecast their change and plan revenues and expenditures of state and local budgets appropriately. This is a linear dynamic model with constant and variable coefficients, nonlinear nonstationary and stationary models of all studied indicators and also models of the dynamics of the total amount of state and local budgets. Methods of establishing parameters of these models have been described.
5 THE MAJOR TENDENCIES IN UKRAINES LABOUR MARKET, Oksana Ostapa
The article highlights the labour force and market in Ukraine in 2003-2013. The author gives a comprehensive analysis of the current tendencies in Ukraines labour market and develops practical recommendations as to overcoming major disproportions and raising the demand for labour force.
6 REGIONAL MARKETING: ESSENCE, CONTENT AND WAYS OF DEVELOPMENT, Ilona Nadenko
Essence of the concept regional marketing, its content, purposes and conditions of realization are investigated. The ways and perspectives of regional marketing as a mechanism to increase the regions competitiveness are identified.
7 METHODOLOGICAL CONSTRUCT OF THE RELIGIOUS SITUATION ANALYSIS: ADMINISTRATIVE AND MANAGERIAL FRAMEWORK, Vitaliy Brezhnev
The article is dedicated to examining the framework analysis of the religious situation that are set by the Constitution of Russian Federation and the legislation of the country. The author suggests the construction of distinguishing religious situation that includes a number of positions, in particular: the structure and composition of regional religious community; the dynamics of the number of religious organisations; religious groups; the degree and kind of religious devoutness of the regions population; situation in the religious unions, etc. The suggested approach is targeted at practical activity of the state bodies encouraged to provide the highest level of satisfaction of the populations religious needs together with keeping rule of law, order, peace and consent. The religious situation in Rostov region of 2013-2014 examined in the article is supported by the present methodological construct and the empirical data.
8 THE ESSENCE AND MAIN DIRECTIONS OF HUMAN RESOURCE MANAGEMENT IN THE RUSSIAN ORGANIZATIONS, Anna Trutt
In modern conditions the effective use of all the resources, possessed by the organization, appears particularly significant. The more effective usage of the organization employees potential becomes the main direction of raising competitiveness in the market. Therefore, the contemporary concept of the organization management supposes singling out from a large number of functional spheres of management activities the one, which is connected with organization human capital management. In recent years in the scientific literature and practice a row of notions is widely used: human resource management, labor resource management, personnel management, human capital management and others, but they all relate to the labor activities of a person, behavior management of an employee in the framework of the organization. The given article attracts attention to the researching of the essence of the human research management and main directions in the human resource management improvement in the Russian organization at present. In the research the main concepts of management, key factors of labor motivation, most actual models, approaches to management are described, in the focus of our attention is also the system of human resource management. In the frames of the research the author identifies the main areas of the personnel management, which are the most important for the Russian companies.
9 DYNAMICS OF ETHNIC CONFLICTS IN TURKEY FROM THE PERSPECTIVE OF PROBLEMS, Guler Kalay
In the second half of the twenties of the last century in the Republic of Turkey is a modernization of all structures on the basis of standardization. As a matter of principle Turkish nationalism was under the influence of the French and German nationalism. R.H. Abdulatipov defines that ethno-political conflict as a clash of differences and contradictions of interests, attitudes, especially in perception, interpretation and participation in socio-economic and political processes; their reflection in the field of ethnonational relations, use differences in this area to solve political problems. In Turkey, there are many ethnic groups and among them the most numerous are the Kurds. Ethno-political Kurdish rebellion has begun in the last century and was directed against the centralized State. Other countries provoked Kurdish issue as an ethno-political conflict, so the Turkish authorities believe that the Kurdish issue is an economic and social problem that can be solved with the help of reforms. Ethno-political conflict between Kurds and Turks continued during the Cold War. And at this time, radical nationalism became friendly with state nationalism on the basis of the struggle of communism and the Soviet Union after the collapse of the two movements separated again. The main requirement was to create Kurdish autonomy. Famous Turkish historian Kemal Karpat argues that the ethnic extant problems in Turkey in consequence of Turkish nationalism in the multicultural society. Other ethnopolitical conflict in Turkey is related to religion. Speaking of ethno-political conflicts, it should be noted that their base might lie on conflicts between religious sects of Islam. In particular, one of the conflicts is to confront Sunni and Alevi. Sunni is a recognized state religion in Turkey. That is why, from the perspective of Sunni, Alevi religion does not conform to Islam.
10 PROBLEMS AND PERSPECTIVES IN COUNTERING MILITANTS THREATS IN AFGHANISTAN AND THEIR IMPACT TO NEIGHBORS, Oybek Makhmudov
In these articles analyzing problems and perspectives in countering religious militants groups in Afghanistan and their scenarios. The mostly regional organizations have different approaches in countering common threats from the militants groups. In global levels exists strong confrontations with Euro-Atlantic and Eurasian regional security organisations as NATO, OSCE, CSTO and SCO in countering security and terrorism issues and targeting informations. The limited transnational military cooperation rendering ineffectual any efforts to pursue fleeing insurgents, or contains the conflict. Therefore only through joint efforts of the regions will be preventing expanded threats from the Afghanistan to neighbor regions and beyond.
11 COMPARATIVE ANALYSIS OF THE PARTY SYSTEMS DEVELOPMENT IN RUSSIA AND LITHUANIA, Igor Ivanov, Vadim Volovoj
On the basis of factors such as ideology, the degree of populism, political leadership and form of the government a complex comparative analysis of the formation and development of the party system in Lithuania and Russia in the post-communist period was carried out. Summing up, it should be noted that both Russian and Lithuanian party parliamentarism are being progressively consolidated. At the same time they continue to suffer from many shortcomings owing to negative historical heritage, characterized by authoritarian single-party system, cult of the leader, ideological populism and undeveloped civil society, and also because of the prolonged transition period of young democracies. Speaking about the prospects of the development of the party systems of two countries, it can be assumed that in the medium term the current situation should not change dramatically.
12 THE FUNCTIONAL AND SOCIAL ASPECTS OF ORGANIZING COMPREHENSIVE EDUCATIONAL INSTITUTIONS, Nataliia Blahun
Organizing comprehensive educational institutions poses new challenges and has often entailed the changes of administrative structures and levels. The paper explores the interrelation between organization and management and explains the main underlying concepts in social management. The author analyzes the general principles of scientific organization of labor and argues that their implementation will raise the teaching standards at comprehensive educational institutions.
13 QUALITY OF EDUCATION AS A KEY ASPECT OF PROBLEM OF SOCIALIZATION CONTROL OF EDUCATIONAL PROCESS IN GENERAL EDUCATIONAL ESTABLISHMENT, Nataliia Blahun
In the article the author gives attention to analysis of definitions of quality of education and suggests his own determination. It was found that only upon integration of its key indexes it is possible to speak about quality of education for children and quality of work of educational establishment. Results of the study of the leading areas of quality of education confirm that quality problems should be settled on three levels state, region and locally for each general educational institution. The author proposes development and implementation of strategy and tactics of teacher teams on ensuring predictable quality of the educational process as operationally goal. Such a strategy should be built in relation to master aspect of the school. Details of further implementation of the strategy are basing on criteria, parameters, quality technologies and mobilizing efforts of both teachers and students groups.
14 MODELING THE ASSESSMENT OF AGRICULTURAL ENTERPRISES HEADCOUNT ANALYSIS, Tatyana Viatkina
The modern procedures of enterprises labour resources have been analyzed. The algorithm for calculation the enterprise performance potential efficiency ratio and assessment of the performance potential of the enterprise assessment based on quantitative and qualitative characteristics has been provided. The model for assessment the effectiveness of labour management of enterprise, branch or region subject to such factors as motivation, labour expenses, staff rotation and its qualifications has been proposed. The proposed model covers the assessment of effectiveness of labour management of enterprise, branch or region subject to baselines. Situation where all inequalities are meeting means that this strategy is implementing effectively. If otherwise, the company should take additional measures for to improve indexes specifying deployment of staff, its motivation, turnover, qualifications and labour expenses. Application of the considered provisions and concepts together with applied tools makes it possible to model elements of effective utilization of performance of potential of any agricultural enterprise. The proposed procedure for assessment of agricultural enterprises headcount analysis is applied one and can be used when developing a strategy for adequate assessment, looking for new ways to improve utilization of labour resources in agricultural sector.
15 FOREIGN EXPE RIENCE OF MANAGEMENT IN THE SPHE RE OF SOLID HOUSEH OLD WASTE, Tatiana Anopchenko, Sergey Kirsanov, Mikhail Chernyshev
Rapid growth of the population and its concentration in the cities the most important tendencies of the come century. Respectively concentration in the cities of various waste, first of all the solid household waste demanding timely removal from the places of residence of the population and safe utilization increases also. One of the important directions in the field of formation complex systems addresses with solid household waste is need of introduction in practice of the European mechanisms of selective collecting TBO in the cities, focused on razkdelny collecting different types of waste, allocation of secondary raw materials with possibility of its reuse or processing, allocation of dangerous types of waste from the general stream of TBO accumulated by the population.
16 THE MAIN METHODS OF STATE REGULATION AND THEIR DIAGNOSTICS IN REALIZATION OF SOCIAL AN D ECONOMIC POLICY OF THE REGION, Nailya Bagautdinova, Ilshat Gafurov, Aida Novenkova, Anna Svirina
There is a set of instruments of carrying out the regional policy, successfully applied in these or those countries during various periods of their economic development. In our opinion, one of instruments of the state strategy of regional development and regional policy, rational social and economic division into districts which can form a basis of administrative-territorial division and the tool of regional policy has to act. Discrepancy of administrative-territorial division to objective borders of social and economic areas at imperfection of the federal relations conducts to economic, political, international collisions and the state shocks. But this discrepancy isnt an absolute obstacle to implementation of regional policy and can be easily overcome without direct change of administrative-territorial division with three main mechanisms of implementation of regional policy: selective support of regional development, program approach to implementation of the purposes of regional policy and the budgetary federalism. This article is devoted to key instruments of realization of the state strategy of regional development and regional policy of territorial subjects of the Russian Federation.
17 INFLUENCE OF INDUSTRIA L ENTERPRISES ON ECOLOGICAL AND ECONOMIC SAFETY OF A REGION, Aleksandr Bezkorovayniy
Current problems of influence of machine-building enterprises on the environment of Ukraine and the main factors and ways of providing of stable ecological and economic development of a region are considered in the article. The machinery engineering is a diversified industry that includes heavy, electrical and technical, radio and electrical, transport engineering. Own ecological peculiarities are inherent to each of the branches, among which are content and quantity of waste, toxicity of pollutions, and a regime of their emission to the atmosphere. The machinery engineering as well as other industries is accommodated in regions of development of the metallurgy, concentrated in cities, and produces considerable amounts of waste, which pollutes the air, water, and the soil. A particular harmful influence on the environment is typical for the majority of types of a business activity. Some engineering enterprises in the process of their functioning produce significant quantity of substances that pollute the environment. This is related with mechanical wear and obsolescence of technologies and equipment used by the enterprises. The author revealed the main ways of providing of stable ecological and economic development of both a region and a state, among which are balanced development of regions, creation of regional committees of stable development of cities, districts, and regions, change of the policy of usage of natural, labor, and other resources of our state by the developed countries, development of high-tech productions, membership of Ukraine in different international economic and political organizations, improvement of the ecological legislation of Ukraine and adoption of the Ecological code, implementation of ecological insurance, enhancement of the economic and finance mechanism of realization of the national ecological and economic policy of stable development, extension of ecological education, and realization of projects on developing natural resources involving foreign investors. Taking into consideration regional peculiarities of appearance of ecological and economic problems, there is a need to create a real economic mechanism of cooperation between nature protection institutions, industrial enterprises, ecological social movements, and regional communities that enables to provide mutual preparation and realization of projects and programs aimed at an ecological and economic direction.
18 MORAL ECONOMY AND LIBERALISM RUSSIA, Andrey Blinov
The problem of Moral economy and its influence on the global economic crisis. Reveals the cause of the destruction morals Russian economy and loss sustainable economic development. Examples are confirming there terms. States that today nravsvenny climate in Russia not allow to create in Russia innovative economy not 2020, not 2050.
19 BANK TENDING OF SUBJECTS OF AGRICULTURAL SERVICES: PROBLEMS AND SOLUTIONS, Larisa Vdovenko, Olga Vdovenko
Agriculture and agro industry is a strategically important sector of the economy depends on the development of the level of food and national security of Ukraine. In this context, improving the financial security needs of agricultural production through the mechanism of effective bank lending. Today lending industry is reduced due to the impact of the global financial crisis on lending due to liquidity problems in the banking system of Ukraine, was the rise in price of bank loans have become more stringent conditions for the creditworthiness of borrowers, collateral, a limited number of loan programs for small and medium business and risk industry (the share of problem loans in the agricultural loan portfolio of domestic banks reaches 10%) led to banks reluctant cooperation with farmers. Solving the problems of the agricultural sector lending in Ukraine depends on the effective activity of creating the State Land Bank, the lifting of the moratorium on the sale of land, which would allow the agrarian sector to attract credit resources on the security of land.
20 SUBSTANTIATION OF STRATEGIC ORIENTATION FOR FORMING REGIONS COMPETITIVENESS DUE TO IMPROVING ITS INVESTMENT POTENTIAL, Vitaliy Voitsekhivsky
The modern conditions of transformational changes and reinforcement of local government mechanisms make actual the problem of forming an efficient regional investment policy. The policy should consider comprehensively the level of economic development and investment potential of regions. Today, therefore, the question of forming regions competitiveness is of great importance, as the opportunity to develop its competitiveness by investments attracting. Competitiveness is a complex phenomenon, which is characterized by the influence of many factors. Competitiveness estimation of the region will be incomplete without its investment opportunities evaluation. Goal of research is revealing the main problems of investment activity development in Ukraine that affect the investment potential of the regions. The article is devoted to the peculiarities of investment activity in Ukraine, especially to investment potential of the regions. Attention is focused on the problem of irregular regional growth in the country, which leads to differences in the investment potential of regions and is caused by different groups of factors. Active measures of investment activity are proposed. The ways of increasing the investment activity of Kyiv region are intersected with national interests. However, the regional advantages should be considered: proximity to the political center, developed transport infrastructure and border location. Today investment activities in Ukraine are improved but still measures for increasing investment attractiveness of the regions are not sufficient.
21 MANAGEMENT MODEL OF THE PHARMACEUTICAL ENTERPRISE COMPETITIVENESS, Ayrat Izmailov
Competition and Competitiveness (COP) of the enterprise are important in economic terms , acquires special importance in this era of globalization . High level of COP is the guarantor of high returns. Consequently, under the current model of socio economic development of the Russian Federation issues COP occupy a dominant place in the theory of the national economy. Despite this, to date, there is no single generally accepted definition of competitiveness . An important characteristic of the COP of the company is its management model. Problem poses on industries in general, affect the approaches used in the management of the firms operating in these sectors. The specificity of the industry in which the company operates, may affect the impact of industry-wide problems at the individual enterprise. To this industry include pharmaceutical. Todays economic situation for Russian companies in the pharmaceutical industry is characterized by a low level of innovation component, low-profit orientation on the production of products (generics) , difficulties in the creation and registration of new products that eventually forms a low competitiveness of not only individual enterprises, but also the entire industry . Because of the strong competitive pressure from the nearest neighbors China, India and other countries, as well as presence in the market a large number of manufacturers of large multinational pharmaceutical corporations, the development of Russian pharmaceutical COP greatly complicated. Import volumes of medicines, pharmaceutical substances, pharmaceutical goods in recent years tend to increase. Pricing and competitive strategy , used by foreign producers adversely affects not only the individual Russian companies , but in general, a number of pharmaceutical and related ( chemical, biochemical ) industries. In this situation, one of the main levers of influence on the situation at the enterprise level is the management of the COP. Control mechanism for the formation of a proper level is necessary to introduce a certain model that decision-making could consider the impact of key factors. The authors offer their vision model management competitiveness pharmaceutical company in a highly competitive market saturation.
22 NATIONAL ECONOMIC SECURITY AS A FUNDAMENTAL ASPECT OF DEVELOPMENT COUNTRY DEVELOPMENT, Aleksej Kobilev, Tatiana Ponomarenko
Current changes in an international situation cause need of achievement of such level of economic as security, which would guarantee internal stability, active participation in the international division of labor and at the same time national sovereignty. National interests of Russia form the main aspects of system of economic security and reflect the role both for society, and for the state as a whole. The stable economic environment allows economy to function effectively, increasing thereby not only well-being of nation, but also allows to develop to innovative technologies.
23 THE MAIN TENDENCIES AND PROBLEMS OF DEVELOPMENT OF CORPORATE PLANNING AT THE INDUSTRIAL ENTERPRISES OF RUSSIA, Aleksej Kobilev, Oksana Shurupova
The modern economy of Russia demands creation the adequate business model at the enterprises of industrial branch. This model should provide adaptation of the enterprises to quickly changing environment. [5] For implementation of corporate planning at the industrial enterprise, there is an objective need of association of several analytical information systems of planning in uniform multilevel system for automation of process of planning, the account, control and the analysis of all main business processes of the enterprise, such as production, finance, supply, sale, storage, maintenance, interaction with contractors and another. Lack of quality indicators does impossible development and implementation of corporate plans. Therefore, it is necessary: to carry out collecting and the analysis of information on a condition of the local Russian markets and position of the separate industrial enterprises; to form databases on the basis of received information which will be in a free access for the enterprises of an industrial complex; to carry out the associative analysis of the market; to predict a state and situation development on different types of the markets, etc. The enterprises of an industrial complex, and in particular small, it need the help with studying of an environment of the existing markets by concrete types of production, with a choice of the priority markets, with an assessment of the competitive environment, with the analysis of potential opportunities of trade with the foreign countries, with obtaining information on a condition of the markets of these countries. [4] Besides, it is necessary to concentrate this information on certain industries to provide the enterprises with extensive information for implementation of planned activity, both in the Russian market, and on the world. [5]
24 BITKOIN PRIVATE CRYPTOCURRENCY OR MEANS OF PAYMENT OF THE WORLDWIDE AFTER CAPITAL ISM, Julia Lskavyan, Alexey Fedorov
In this work as authors one of scenarios of development of the worldwide after transition to a post-capitalist state is considered for the present not received an extensive discussion in scientific community. In article the description of todays economic space which is on the verge of disorder and uncertainty is given. The idea of formation of absolutely new world market with the network states in the conditions of globalization is reduced to a question of creation of the mechanism of implementation of the international payments. Authors of article see the future behind the cryptocurrencies, capable to provide requirements of already created post-capitalist society. In this regard the relations of the governments of various countries of the world to information innovation were analyzed, and also recommendations are stated to the government of Russia on introduction of virtual currencies in payment system. The article is published within a grant of Autonomous non-profit organization of higher education of the Institute of Political and Mediametric Studies (IPMS)
25 INTERACTION OF COMPONENT ELEMENTS OF PROMOTION AND COMPETITIVENESS OF ENTERPRISE PERSONNEL, Lyudmila Mayster
There is an analysis of the current national and international experience of researches of problems of evaluation the competitiveness of personnel. Summarizing its main features and elements of the assessment of stimulating and competitiveness of staff. Proposed approach by R. Fatkhutdinov as the basis of system of evaluation, promotion and competitiveness of staff with further adaptation and implementation of activities in the industry of mechanical engineering. Determined in accordance with this approach the elements of assessment of stimulating and improve the competitiveness of enterprise personnel to provide proposal for justification and agreement of each individual element of the system for their harmonious interaction and realization. The necessity of an independent special expertise regarding the evaluation of service personnel and their competitiveness in order to implement an objective, independent assessment of stimulation and competitiveness of personnel. For the purpose of developing and testing the system evaluation, promotion and competitiveness of personnel classification with the necessary distinguishing major groups of employees and determined the number of experts in evaluating groups of staff for technological processes. In order to assess the effectiveness of the proposed system, stimulation and competitiveness of personnel a focus on two main levels of stimulation of workers: the classification groups and technological processes. Definitely interaction incentives under competitive personnel classification features and technological processes of engineering. The ways of further improving the system of evaluation of stimulation and competitiveness of staff as component mechanism for management of potential companies and sustainable long-term effect of economic growth.
26 PRIORITY COMPETITIVE ADVANTAGES OF ROSTOV AGGLOMERATION, Andrey Moiseenko
This article presents the main existing and potential competitive advantage Rostov agglomeration ensuring the socio-economic development and growth of living standards.
27 SPECIFIC PROB LEMS OF MANAGEMENT OF SO CIALLY ORIENTED INNOV ATIVE ENTERPRISES, Valentina Parakhina, Olga Boris
The article highlights specific areas of the occurrence of problems in socially focused organizations, gives estimation of these problems of management by the innovative enterprises in North Caucasus Federal District (NCFD) and methods of their solution, characterizes the innovative enterprises under investigation as new market institutes.
28 SUMMARY FINANCIAL AND INVESTMENT MECHANISM, Vasil?y Prodan
In the scientific literature, there is no single interpretation of the term financial mechanism. Therefore, the definition of a financial mechanism serves the main purpose of our work. Raised in this article, the problem studied in the works of a number of domestic and foreign economists L. Braginsky, V. Bocharov, I. Grishina, T. Denisova, G. Eghiazarian, B. Efimova, I. Zhuravkova, V. Ivanitskogo, E. Elias, A. Cossack, V. Krasowski, M. Kreynin, E. Cups, E. Melnikova, E. Mikhailova, W. Mikkova, G. Nikitina, A. Pilipenko, I. Roisman, V. Rybin, V. Rozhkov, A. Hachaturina. This paper analyzes the theoretical approaches to the definition of financial and investment mechanism. Also examined the mechanism of formation and use savings of economic agents, and the structure of the mechanism of formation and use savings. Thus, we came to the conclusions that the consumption of household savings is organized through the financial mechanism and organizing consumer spending ( consumption mechanism ) . The magnitude of long-term investments that are resistant to fluctuations in world financial markets , depends on the investment activity of the population. Therefore, the concept of stimulation of investment activity in the economy is formulated based on the use of household savings . One important element of this concept is the formation and use of PPM savings of the population , since the value of sustainable, intensive investment flows depends on the efficiency of this mechanism.
29 MODERN APPROACHES TO CLASSIFICATION OF ECONOMIC RISKS, Larisa Radzykhovskaya
The author substantiated necessity of detailed classification of economic risks, formulated principles, which should be considered in a process of development of classifications. The author described characteristics, which may be used for creation of a classification of economic risks. Classifications developed by modern scientists are proposed. The author offers to reduce characterization of a risk to such positions as uncertainty, danger, losses, and probability. Construction of a detailed classification of risks enable to most thoroughly attack the problem of appearance of factors that contribute a risk and to research risks as a whole. Thus, further researches in this branch continue to be actual and necessary, especially for a practical activity. Basing on a classification, each type of a risk can be thoroughly analyzed, modeled, separated into elements. These processes enable to decrease uncertainty of a situation, making an appropriate decision. The classifications of risks considered in the article enable to determine a position of each type of risks in their general system and also effectively use particular techniques and methods of minimization and management of risks.
30 THE CRITICAL VIEW AT THE EUROZONE CRISIS PROBLEM, Kateryna Svieshnikova
The article presents a critical assessment of the ongoing events in the Eurozone countries compared with the economies of other countries of the world. A complex analysis of the macroeconomic indicators of selected European countries, as well as the history of the crisis events development, starting with 2007. The recommendations for overcoming the crisis are given on that basis. The conclusion is done about the economic growth primacy, funded including state, not the hard spending cuts which the ECB imposes the so-called PIIGS-countries.
31 ECONOMIC PREREQUISITES OF USE OF ME THODS OF ECOLOGICAL AUDIT AT THE ENTERPRISES OF SYSTEM OF WATER USE, Margarita Sycheva
Development of the market relations in Russia led to change of conditions and a mode of use of water resources in the course of economic activity. The modern system of water use of the country is estimated as inefficient, poor quality of providing the population testifies to it drinking water, an unsatisfactory qualitative condition of water objects, a large number of water management accidents, because of wear of water supply systems and hydraulic engineering constructions and orientation to extensive water use. One of the main reasons of it is inadequacy and an inefficiency of the economic mechanism of stimulation of rational water use. This article considers modern economic instruments of regulation of water use.
32 MANAGEMENT MECHANISM OF ECOLOGICAL SECURITY IN THE REGION, Dmytro Chubin
In modern conditions the processes of functioning and developing of economic systems at any level: national, regional or at a level of the main link of the economy depend on various factors such as the environment. The environment quality plays an increasingly important role as a factor for stable development of the society and ensures the competitiveness of Ukraines economy on the world market. Significant ecological diversification of the Ukraines territory and peculiarity of the social and economic processes in the regions, which in the historical, natural, social, economic relations are far from dissimilar, actualize the problem of regionally differentiated approaches to the management of ecological safety. In the same time, the low effectiveness of the state management mechanisms of sustainable environmental development of Ukraine causes the objective necessity to ensure the ecological and economic security of the country and its regions. That requires a corresponding theoretical basis, methodological approaches, scientific substantiation of directions and its implementation. It is really important to investigate the environmental management mechanisms in the region on the basis of three main activities directed on implementing the ecological safety concept informational, administrative and economic. The management mechanisms of ecological security in the region were analyzed in the paper. The information, administrative and economic activities directed on implementing the environmental safety concept were considered. The solution of environmental safety problems of economic systems (national, regional, local levels) requires the introduction of a mechanism for environmental management. The formation of regional and national systems of ecological safety will ensure the correspondence of environmental management mechanisms with liabilities of Ukraine on multilateral environmental agreements. These agreements are an important tool for ensuring sustainable development of the state and support to the European system of ecological safety.
33 OPERA DIRECTOR IN MODERN SCIENTIFIC RESEARCH, Anatoly Solovyanenko
Art opera director is considered one of the most difficult types of musical theater. Its main development in the twentieth century is a testament to this. Thus, the main aim of the work is to examine the problem field of research about the features of an opera director. The article discusses the activities of the Stanislavsky and Nemirovich -Danchenko, who developed the principles of true and artistically convincing transmission on stage as the inner life, thereby laying the foundation for the development of directing as a heavy component of the translation stage of the artwork. After researching a number of scientific approaches, we concluded that current research practice requires as generalizations, theoretical studies, as well as new research aimed at understanding the creative contribution of each individual director and artist in the art of the processes that occur at the moment in musical theater and culture.
34 CHINA AND CENTRAL ASIAN ENERGY GEOPOLITICS, Zafar Javed
China is immediate neighbour of Central Asian States and has very long history of engagement with the region. A brief history of Chinese engagement is discussed in given paper. China is world largest economy and dependent of imported oil and gas form different part of world and this oil and gas supply is expensive and vulnerable because of various reasons, therefore China is focusing on Central Asia as this region has vast amount of hydrocarbons. Chinese policies and strategies to grab Central Asian oil and gas are also examined in given paper.
35 FUNCTIONING OF UN ESCO AS A FACTOR OF CULTURAL HERITAGE PRESERVATION: PAST AND PRESENT, Vladlena Litovchenko
The article investigated the activities of international organizations in terms of their impact on the cultural heritage preservation in CIS countries. The author analyzes historical context of the formation of common international system for the protection of cultural heritage, as well as its current trends of development. Special attention is given to the non-governmental international organizations in the sphere of conservation and protection of cultural heritage. The major reasons of actualization of international cooperation for the conservation of cultural heritage in the context of globalization are shown. Thus, it can be argued that the experience of the functioning and development of the institutions and procedures of international cooperation in the conservation of cultural heritage clearly shows a steady increase in the role and importance of this activity. Allocated trend is caused by two main reasons . First, the object of international cooperation in this area (meaning cultural relations and cultural heritage as an object of international protection and conservation ) as such requires a joint and consolidated efforts of many countries to build a coherent system of cultural heritage preservation . Moreover, quite often the objects of protection in this area constitute unconditional cultural and historical value , not only for this or that particular state or nation , but for all mankind. Second, the procedural aspect resolution of many issues in the field of cultural heritage is often associated with the direct interaction of two or more states, which makes it impossible to elimination or reduction of the international dimension of the activities for the protection of culture. While at the institutional level , there are two main forms of international cooperation in the conservation of cultural heritage. On the one hand, it is the work of international (governmental ) organizations , and on the other , it is the work of international non-governmental (public) organizations. However, in modern conditions, in particular confirms that the experience of cultural heritage protection in the CIS member states , these two forms of international cooperation in the conservation of cultural heritage in no way be opposed to each other , since the objective trend of modernity is precisely the deepening of coordination between these two types of international organizations.
36 RESOURCE POTENTIAL OF HIGHER EDUCATION IS AN IMPORTANT FACTOR OF ITS QUALITY, E. B. Garashchuk, Vera Kutsenko
The aim of our research is to find ways to improve the quality of training, including by improving the resource potential of this sector. The significance of education is in the socio-economic life of the country and its growth in the face of globalization, the essence, the state of the resource potential of the education sector of Ukraine and its structure. It is displayed their impact on improving the quality of education and improving training. Justified as a way of further increasing the resource potential of higher education and improve its use. To ensure efficient use of the resource potential of higher education as an important factor in improving its quality must first adhere to the following principles: ensuring access to higher education, structural changes in the system of higher education, expanding public participation in its development, diversification of financial security, the creation of new incentive systems development training courses and educational programs; motivation faculty to improve teaching and methodological support, development of new courses and training programs for the innovation economy, etc. All this should help improve the competitiveness of graduates of Ukrainian universities in the labor market.
37 FICTIONALIZATION OF BIBLICAL SCENES: SPIRITUALITY OR EDUCATIONAL TECHNOLOGIES, Nadezhda Pecherskaya
Until recently concept spirituality was used in various interpretations in relation to social group intelligentsia or to the institute of church which has saved for this purpose a lot of religious heritage experience. It is necessary to recognize that appeals to spirituality of the nation not only c onsolidate people round the general ideas but also form healthy feeling of patriotism. Definitions and functions of spirituality within psychology originally considered as quality of a person capable to self-development on the basis of positive moral ideals including commitment to excellence, formation of the special relation to other person as to a value. Moral ideals and in a whole images of people are sorted by religious, mythological, artistic and scientific realms whereas national traditions, including religious, effect mass consciousness, generating not only constructive religious activity, but also spontaneous religiousness or even fanaticism in its v arious manifestations. The world religious picture of the Russian Orthodox Church examines general welfare through a prism of moral development of the identity of the believer. Such cultivated purpose of religious environmen as fulfillment of the commandments raises a question what to do with moral educ ation of atheists? True assessment of the similar social and psychological phenomena results in historical and psychological researches of the last years which show the need of forming strategy of scientific and religious interaction in academic science. On the other hand, we couldnt agree that the main vector of development of the person lies not only in the direction of physical, physiological, mental, social, but also spiritual and moral development. In context of historical psychology, educational technologies of spiritual upbringing in pedagogical process are structured by using a grid of definitions of spiritual functions in combination with some forms of strategy of scientific and religious interaction. Considering a fictionalization as one of the most important form of self-expression of the individual, we can see how Russian literature author artistically self-presenting himself and his spirituality as a quality by means of existential interpretation of his own ideas of the bible character.
38 THE NEW METHOD OF MEASUREMENT OF DEMOGRAPHIC DEVELOPMENT FOR A LONG TIME INTERVAL, Veniamin Bashlachev
The article is devoted to working-out of new technique to measure demographic development of the macroregions. On this article are proposed new statistical exact indicators of demographical development. There are also provided some graphics of measure of geographical development since the late 19th century and also a forecast of the same measure till 2030 year. This article is completed for those, who are interested on demographical development of Russian Federation, other countries and regions.
39 THE CAUSES AND FACTORS OF TERRORISM VIEWED BY THE YOUTH OF KABARDINO-BALKARIA, Galina Denisova
The assumptions of the youth of Kabardino-Balkaria about what has caused the spread of terrorism in the North Caucasus, what are the extremists goals and motivations are deduced from the analysis results of the sociological survey. The paper investigates the interrelation of the phenomenon of terrorism and extremism and the economic issues, officials efficiency, the types of interethnic relations in the republic in the youths perception. Analyzing the survey results the author differentiates between the rational understanding of extremism by the youth and the valueconscious attitude towards this phenomenon.
40 MODERN YOUTH AND THE STATE OF THE KALMYK LANGUAGE (ACCORDITG TO THE RESULTS OF THE SOCIOLOGICAL ANALYSIS THE 2000S), Lyudmila Namruyeva
Language of kalmyk people, small ethnic group speaking one of the Mongolic Language buddhists living in the south of the Russian Federation, in the lower reaches of Volga, is under the threat of disappearance. The main reasons for the loss of its communicative functions are: 13-year-old Stalins deportation of the Kalmyk people (from 1943 till 1956), its geographical dispersion throughout the Siberian territory, elimination of the national classes after return home, the reduction or lack of motivation among the population in the study of the Kalmyk language. At the beginning of the 1990s processes of the ethno cultural revival began in the Republic, whose important direction was to raise the status of the Kalmyk language, its consolidation, along with Russian as a state language of the Republic of Kalmykia. This language policy gradually eliminates the effects of long-term use of deformation in the Kalmyk language, but it cannot overcome the effect of assimilation. Therefore realization of a sociolinguistic research whose primary purpose is to determine the real picture of the language competence of potential carriers of the Kalmyk language is necessary. Moreover, based on the analysis of the research the recommendations are developed that legislative, executive authorities of the republic require making effective decisions regarding the implementation of the language policy in the Republic. The article describes the results of massive polls, conducted in 2004, 2008, 2010, 2013 by Kalmyk Institute for Humanities Research, which allow us to consider what is the young peoples attitude towards problems of ethnic culture and preservation of the Kalmyk language. Poll results show that language competence of young Kalmyks has slightly increased. Students and post-graduate young people want to learn the language on their own, looking for new methods, ways for effective learning. This indicates that the system of reforming of the titular language has been built properly. The Republic has used various means since the beginning of 2010s to save the Kalmyk language, including the use of computer technologies and their application to native language lessons. Electronic textbooks, electronic versions of dictionaries, phrase, grammar, use of recordings of live speech have already been established. Consequently, young people, as a group, the most approximate to the information technology, successfully use in the process of mastering the Kalmyk language the most advanced technical means. To achieve these goals and the positive results of the activities implemented in the field of language, it is necessary to combine and coordinate the efforts of all social institutions - family, preschool, school, extracurricular and other educational institutions (university, college, etc.), labor collectives.
41 THE ROLE OF MEDIA IN IDEALOGICAL CONFRONTATION: THE ORETICAL ASPECT, Bela Manieva
The article deals with the influence of media on public opinion, its formation, and the use of media as an ideological weapon. The purpose of this article is particularly the influence of media on public opinion and the formation of the ideology. Released specifics of ideological confrontation and the role of media in shaping public opinion, which allows predicting the social, economic and political development of the world. The analysis revealed that public opinion operates in virtually all spheres of society. The author argues that the relevance of the topic is the trend of nationalization of the media. The article presents the factors that influence the formation of public opinion stereotypes and give the process a certain element of spontaneity, unpredictability.
42 RELIGION ANDPOLITICS: THEOLOGY VS IDEOLOGY, Nadezhda Pecherskaya
The process of world globalization and re-engineering results in a new outlook on the interaction between political and religious institutions. Ideological inconsistencies that arise in former USSR republics put added weight on the necessity for psycho-historical analysis of this phenomenon. A survey of national ideology for such terms as spiritual integrity, avoiding separatist sentiments sends us back to Russian religious philosophers. Until late their works were deemed as effective manuals for re-framing a persons moral standards and ethical self-awareness. Ideology founded on promoted initially by religion values of liberty, equality and tradition sets up precedent for political ideology to use inherent to religion resort to the spiritual as a way of forming binding forces between different social groups. However, general tendencies of the Church/State interaction, as social institutions, have always been issues for numerous complex arguments. The time-frame as well as cultural and historical characteristics of the transition from religious paradigm into scientific theology differ in the Russian nation from the same process in the countries of Western Europe. Theology evolvement in Western-European countries demonstrates general tendencies for structuring Catholicism, first and foremost due to the uprise of independent Papal States (Church States) and, ideologically, due to rational scholasticism.Dominant traits of the interaction between political and church institutions in Russia at the turn of the 20th century reflect psycho-historical peculiarities of a theology developing in a total submission to political power and an overall dependence upon it.
43 VALUE FOR THE DEVELOPMENT OF THE CORPORATE CULTURE AND MODELLING FOR CHANGES, Eric Arutyunov, Svetlana Grigoryan, Alina Koltsova
The article deals with the growing significance of the organizational culture for the creation of the correct organizational behavior of the enterprise. This article represents as the patterns suggestions about the modifications in the organizational culture of the enterprise.
44 THE COMING FINANCIAL CRISIS OF THE UNITED STATES OF AMERICA AND ITS IMPACT ONTHE WORLD ECONOMY, Eric Arutyunov, Sergey Takhtadzhyan, Alina Koltsova
THe article is observing the problem of the upcoming default in the usa and the prognosis of its consequences. Special attention is paid to the influence of the bank systems integrated into the us financial market, to the investment of the foreign stock into the american economy and the analysis of the reasons of the financial market crisis.
45 THE BASIC DIRECTIONS OF PERFECTION OF THE ECONOMIC MECHANISM OF STIMULATION OF RATIONAL WATER USE IN THE REGION., Ekaterina Aydarkina
In this paper the author analyses the main features of using economic methods and instruments to promote rational water consumption, identifies their goals and objectives. Also the writer observe basic directions of development of the economic mechanism of stimulation of rational water consumption, presented in the works of Russian scientists, such as: Khazov A., Glazkova S., Danilov - Danilyan V., Pylneva T., Soloviev, M. and foreign scientists, for example: Bic I. and Lauks P., Tarlock E. On the base of researching the author suggest concept of development of the economic mechanism of stimulation of rational water consumption, which includes three main directions: internallyoriented, economically-oriented, policy-oriented.
46 THE BASIC DIRECTIONS OF PERFECTION OF THE ECONOMIC MECHANISM OF STIMULATION OF RATIONAL WATER USE IN THE REGION., Ekaterina Aydarkina
In this paper the author analyses the main features of using economic methods and instruments to promote rational water consumption, identifies their goals and objectives. Also the writer observe basic directions of development of the economic mechanism of stimulation of rational water consumption, presented in the works of Russian scientists, such as: Khazov A., Glazkova S., Danilov - Danilyan V., Pylneva T., Soloviev, M. and foreign scientists, for example: Bic I. and Lauks P., Tarlock E. On the base of researching the author suggest concept of development of the economic mechanism of stimulation of rational water consumption, which includes three main directions: internallyoriented, economically-oriented, policy-oriented.
47 RELIGION ANDPOLITICS: THEOLOGY VS IDEOLOGY, Nadezhda Pecherskaya
The process of world globalization and re-engineering results in a new outlook on the interaction between political and religious institutions. Ideological inconsistencies that arise in former USSR republics put added weight on the necessity for psycho-historical analysis of this phenomenon. A survey of national ideology for such terms as spiritual integrity, avoiding separatist sentiments sends us back to Russian religious philosophers. Until late their works were deemed as effective manuals for re-framing a persons moral standards and ethical self-awareness. Ideology founded on promoted initially by religion values of liberty, equality and tradition sets up precedent for political ideology to use inherent to religion resort to the spiritual as a way of forming binding forces between different social groups. However, general tendencies of the Church/State interaction, as social institutions, have always been issues for numerous complex arguments. The time-frame as well as cultural and historical characteristics of the transition from religious paradigm into scientific theology differ in the Russian nation from the same process in the countries of Western Europe. Theology evolvement in Western-European countries demonstrates general tendencies for structuring Catholicism, first and foremost due to the uprise of independent Papal States (Church States) and, ideologically, due to rational scholasticism.Dominant traits of the interaction between political and church institutions in Russia at the turn of the 20th century reflect psycho-historical peculiarities of a theology developing in a total submission to political power and an overall dependence upon it.
48 EFFECTIVENESS OF BUSINESS AS A RESULT OF SYNERGY OF CORPORATE CULTURE AND STAFF BEHAVIOR., Olga Ignatova, Eric Arutyunov, Alina Koltsova
This article is devoted to the interaction of rational use of staff as an element of formation of organizational behavior of the enterprise in the market of goods and services and to the formation of corporate culture as a connecting link for continuous and effective activity of the organization.
49 FARMBUSINESS IN PRINCIPAL TERMS OF THE REGIONAL AGRICULTURAL MARKETS., Irina Ionash
The article describes the development trend of V (F) X in Russia, as well as the effectiveness of their background work to ensure profitability. Given the fundamental conditions for the functioning of regional agricultural markets, which is due to the possibility of development of the farm sector. The author suggests measures the effective functioning of the peasant (farm) with the basic conditions.
50 FORECAST OF DEVELOPMENT OF THE REGIONAL MEAT MARKET OF THE ROSTOV REGION., Narine Karakashchyan
The economic problems connected with transition to market economy, cause the necessity of search of new forms of integration of the making and processing enterprises taking into account the level of their development reached nowadays and specifics of regional conditions. Producers of meat raw materials, trying to protect itself from dictatorship of exclusively low prices, create own processing enterprises of low power, look for new channels and sales markets of the production. As a result of it, and also because of reduction in farms of a livestock of animals and decrease in their efficiency, capacities of large meat-processing plants will increasingly be underused.
51 OVERCOMING THE PARADOX PAYBACK INFORMATION TECHNOLOGY ON THE ORGANIZATION LEVEL., Olena Kovalenko
The author conducted an analysis of scientific approaches and research payback paradox of information technology at the organizational level. The research result - valuation technique IT projects implementation of information technologies on the basis of quantitative and qualitative performance information space organization. The author argues that information technologies have enough influence on the development of the organization, knowledge creation , mobility of staff . Modern future for successful businesses and citizens of different communities is living organization with information by the nervous system. Evaluating the effectiveness of the information space is performed based on the target of the cybernetic approach.
52 THE FORMATION OF INSTITUTIONAL STRUCTURE SUPPORT FOR INTERNATIONA LBUSINESSEUROREGION DONBASS INTERMS OF INTEGRATIONRUSSIA INTOTHE WORLD ECONOMY, Aleksey Kobilev, Ludmila Pugacheva
Thearticle describes possible solutions to ensure effective foreign economic activity of branch systems the regional economy. Russia currently forms the methodological basis Euroregional interaction, which is the initial form of integration of border regions and a political declaration preparedness to trade and economic partnerships. As such an example, consider our Euroregion Donbass.
53 RESEARCH TOOLS OF REGIONAL COMMERCIAL REALESTATE MARKETS VIA VARIETY OF SOCIOCULTURAL FACTORS, Roman Kosarev, Dmitriy Olyanich
Multi-factorial researching of regional commercial real estate markets through sociocultural aspects represents a complex challenge. There are no precedents of special regional sociocultural assessment in the field of commercial real estate. Moreover, there are no corresponding tools for researches. This article describes the main characteristics of offered sociocultural regional commercial real estate markets assessment tools, realised in Hofstedes specially transformed parametrical system and suitable for applied researches.
54 INTERDISCIPLINARY APPROACH TO HEALTH CARE MODERNIZATION, Natalya Muravyeva, Tatyana Anopchenko
Now transformation of scientific views on the concept of individual and public health, from clinical categories to medico-social and economic categories, resulting from the principle of the highest social value of quality of life caused by biological and social and economic unity of health is necessary. ? multidisciplinary approach allows us to see health problems from different planes, as the results of the economic, political and sociological research substantially complement research of physicians and epidemiologists.
55 ENVIRONMENTALAND ECONOMOCASPECTE OF ENVIRONMENTAL MANAGEMENT IN OILAND GAS INDUSTRY, Kometa Paytayeva
It is well-known that in the last decade in connection with sharp reduction of volumes of prospecting works rates of reproduction of mineral resources of Russia considerably decreased. And developped stocks didnt fill their production. The essential reserve, capable to soften this situation in the future, involvement in a turn of small fields available and opened, unfortunately, generally, creation of conditions for rational development of the exhausted deposits is. In article ?????????? the questions connected with ekologo-economic diagnostics and formation of scenarios of development, connected with completion of oil-and-gas resources, the optimum version of the decision also allows to develop. As a result of the complex analysis of a deep structure of North Caucasus region a number of objects of hydrocarbonic raw materials from which many are new is planned and lie at available depths.
56 USE OF ESTIMATES OF ENERGY PRODUCTION BREEDING., Elena Polevaya
The article presents the energy estimate that milk and beef for the purposeful breeding of cows, it uses new economic basis for selection of the optimal structure of the herd to recover large specialized enterprise for the production of milk and growing heifers.
57 PRIORITYDIRECTIONS OF DEVELOPMENT OF JSCROSNEFT: ALTERNATIVE TYPES OF FUELAND ECOLOGY., Irina Pryadko
In this article possibility of an exit of Rosneft on the market of alternative types of fuel is considered. The attention is paid that, according to a large number of experts, there is a probability of that in the near future environmentally friendly and inexhaustible fuel will come to alternative to habitual motor fuel hydrogen. In article all possible ways and cost of production of hydrogen, experience of use of hydrogen engines in automotive industry and possibility of the offer and advance in the hydrogen market, as alternative type of fuel, to clients of Rosneft are attentively analyzed.
58 METHODOLOGICAL APPROACHES TO ASSESSING THE INVESTMENT ACTIVITIES OF THE REGIONAL BUSINESS., Lesia Sarana
The article described features ensure the investment attractiveness of regional business and investment activity is defined as a concept. A general characteristic of the basic methods of evaluating investment projects of regional business detailing the advantages and disadvantages of each. The author focused on the integrated assessment of investment attractiveness as such that objectively determines the investment climate of the country.
59 FEATURES OF FORMATION OF A BIOPHARMACEUTICAL CLUSTEROF THEROSTOV REGION, Elena Sirotkina
In the last decade considerably interest to process of a clustering and regional development accompanying it grew. It is conventional that technological changes is cornerstone of world economy, and the geographical position and concentration have paramount value for regional development and competitive advantages. Due to the emergence of new technologies and the knowledge, some business processes bring interested parties into a dynamic cluster which as believe, strengthens the competition and regional development. Now economy of the majority of the developed countries I use the cluster model of development representing a well-tried remedy of competitive fight as conducts to growth of financing, authority strengthenings, to increase in sales markets. In article methods of creation of biopharmaceutical clusters on a basis to an assessment of the main approaches to formation and development of social and economic strategy of the region are considered. Analysis of competitive advantages. The statement about that that is provided, creation of clusters in the region acts as one of effective mechanisms of increase of competitiveness of the region and ensuring steady rates of its economic development. The interrelation of a sustainable development of regional economic clusters and the regional markets is reflected.
60 COMPARATIVE ANALYSIS OF QUANTITATIVE AND QUALITATIVE METHODS OF ASSESSMENT THE EFFECTIVENESS OF MARKETING SOLUTIONS, Natalia Tarasova, Dmitry Klyuchko, Lubov Volkova
The article provides comparative analysis of quantitative and qualitative methods of assessment the effectiveness of predictable marketing solutions. Attention of the reader is focused on the most common quantitative and qualitative methodologies used in most modern organizations. Particular attention is given to the practical application of each group of methods, their advantages and disadvantages. The comparative characteristics of methods, given in the article, allows to structure previously obtained information about methodology of assessment the effectiveness of marketing solutions and also differentiate the field of application of quantitative and qualitative methods.
61 SAVING CONSUMER LOYALTY TO THE SOVIET BRANDS IN TERMS OF THEIR EXTENSION, Natalia Tarasova, Ruslan Moldovanov, Anastasiia Rusanova
The article focuses on the problems of companies using modern Soviet brands in terms of marketing. It investigates the specificity of brand management in relation to the Soviet brand, determines the pros and cons of a recognizable corporate identity, and analyzes the strategy of brand extension, while maintaining the loyalty of regular customers.
62 FORMATION OF ECONOMICAND CULTURALPOTENTIAL OF THE SOCIETY, Olga Tkachuk
The paper defines the leverage to build a lasting building societies based on the study of the fundamental law of our lives from birth to death Gods law. Attention is given to the basics of education and spiritual formation of the business culture of the participants of business.
63 ORGANIZATION OF CASHFLOW CONTROLAT AGRICULTURAL ENTERPRISES, Viktor Tomchuk
The concept of control, objectives and requirements of internal control is studied in the article; classification of control at agricultural enterprises is suggested.
64 BUILDING CONCEPT OF TRANSIT ROAD TRANSPORT SYSTEM REGION, Tokhirzhon Tokhirov
The article discusses the transit potential of the road transport system in the region, and the main factors influencing the degree of utilization of the road transport system in Tajikistan transit cargo flows, such as geo-economic, geo-political, infrastructural, technological and logistic services.
65 DIRECTIONS IN PRODUCTION DEVELOPMENTIMPROVEMENTOF THE GRAIN PRODUCTS SUBCOMPLEX, N?talya Yaremchuk
The main directions in production development improvement of the grain products subcomplex were analyzed by the author. There is a high need for technical re-equipment of this field nowadays. The mechanical wear of hardware in the domestic agricultural production reaches 90%. Agricultural complex possesses a powerful enough scientific potential, but their capabilities are only partially used in the scientific support provision of the agricultural production. The grain logistics is gaining a global scale due to the effect of the series of factors as: logistic costs reduction and improvement of logistic services; necessity of sales grows through opening up new markets. The problematic aspects were defined and proposals for optimization of the stagnant phenomena which diminish the efficiency of grain products subcomplex were put forward.
66 EASTPHALIA: BUILDING A SECURITY COMMUNITY IN EASTASIA, Garner Tyler J.
Globalization has had a significant on the dynamics of trade. Moreover, these effects have also brought with it negative externalities that exacerbate a countrys propensity towards conflict. Countries today face new threats to security that were not included in a traditional security matrix: piracy, smuggling, transnational criminal organizations, cyber-attacks, terrorism, and ethnic/religious movements. Moreover, there are natural threats such as epidemics, climate change, and natural disasters. These threats all require greater cooperation among countries in a region. One mechanism that creates a pathway for a greater level of cooperation is through regional economic integration. The second half of the twentieth century was characterized by unprecedented progress towards global and regional integration. As a result regional institutions have been established to capture the network effect of economic integration as a means for greater cooperation on traditional and non-traditional security threats. Increasing economic interdependence, as a consequence of globalization, means that countries no longer find themselves in a zero-sum world. While much focus has been given to the link between economic interdependence and conflict, less has been given to the processes. The purpose of this paper is to explore the link between economic integration and conflict. Using intraregional trade share as a proxy measure for economic integration, regression analysis is conducted to examine this relationship among 31 countries in East and Southeast Asia. The quantitative analysis is followed by case study of ASEAN to lend support to the analysis and to explore the practicalities of building a security community in East Asia examining ASEANs capabilities for dealing with traditional security challenges, specifically, inter-state conflict.
67 DEMOCRACY IN CENTRAL ASIAN STATES: PERSPECTIVE AND DEVELOPMENT, Zafar Javed
After the sudden independence of Central Asian States (CAS) a question was raised about the political system which they would follow. Since these states got independence without going through any political movement, debate and struggle so there could not emerge any consensus on political models and structures. In the absence of any opposition, political power was transferred to former communist party leaders or secretaries in all these states. These rulers run their respective states in old soviet dictator style and denied any space and democratic rights to their rivals and political opponents. To maintain their hold on the system these rulers also committed huge human right violations. Adoption of different types and versions of constitution failed to nurture multi party and fair political systems. Many opposition leaders of these states had to live in exile and state prisons. Elections, though conducted regularly after five or six years were not free and fair as reported by many independent observers. According to many experts these elections were not more than referendums technically designed to approve the authoritarian rules. Even after 23 years of independence the CASs are still being ruled by old soviet communist leaders and in same style without any real development of democratic systems. With this perspective, present paper is intended to analyse the political and democratic developments in Kazakhstan, Turkmenistan and Uzbekistan. Further, emergence of different opposition parties and their failure, rulers of these states and their policies and programmes to maintain their grip on system have also been examined in this paper.
68 PROBLEMS OF MODERN SOCIETY THROUGH DOCUMENTARY FILM, Valentina Kikhtan, Zarina Kachmazova
In this article, we analyze the documentaries, which raise urgent problems of society, hypothesis about the possible influence of documentary on Russian society, by means of an artistic image plexus and realism. In the course of research methods were used: analysis, analogy, observation, generalization. Relevance is determined by the necessity of research so far understudied field of documentary film, illuminating the actual problems of modern society. Therefore, the object of the study is actual problems of society in documentaries, as a reflection of the economic, political, ideological, socio-cultural changes in society.
69 TEACHING CURRENT TRENDS OF HOLOCAUST AND ANTI-SEMITISMSUBJECTS, Nadezhda Markovna Pecheskaya
The relevance of teaching the Holocaust and anti-Semitism is caused of the recent surge in not only anti-Semitism, but also other forms of discrimination, intolerance, racism and xenophobia. In the preparation of teaching methods should be considered a sad fact: todays kids are used to the constant stress of information dulls the sharpness of perception of catastrophes and even adding to alexithymia, apathy.
70 THE FACTORY OF IDIAS AS THE MAIN TOOL OF THE STAFF INVOLVEMENT INTO THE ACTIVITIES OF RUSSIAN AND FOREIGN COMPANIES, E. E. Aydarkina, V. A. Izbrikova
The article considers the concept of involvement is investigated, how the Russian and foreign companies apply the tool engagement with staff factory of ideas are highlighted factors that improve the effectiveness of the results of applying the concept of factory of ideas.
71 FEATURES OF MOTIVATION OF THE PERSONNEL OF THE ENTERPRISE OF THE SPHERE OF CONSULTING SERVICES, Y. Kolomiyets, E. Aydarkina
In article concepts motivation and stimulation are considered and the system of motivation of the personnel Rostov consulting company is analysed.
72 ECONOMIC PRECONDITIONS AND FACTORS OF DEVELOPMENT OF HEALTH CARE AS MAKING SOCIAL INFRASTRUCTURE OF THE REGION, T.Y. Anopchenko, K.Y. Boeva
In article the vital branch of economy - the health care, ensuring economic safety and integrity, both all state, and its certain regions in development of production and social infrastructure is considered.
73 CONFIGURATION AND COORDINATION STRATEGIES OF ACTIVITIES IN THE VALUE CHAIN, I. S. Blagun, P. Ilchuk
The article studies the main types of internationalization strategy, formed by a combination of measures configuration and coordinate strategies of activities in the value chain. Analyzed the types of activities undertaken within the strategies configuration and coordinate, their strengths and weaknesses, and also the competitive advantage, which is possible to achieve within the implementation of these strategies.
74 THE MAIN DIRECTIONS OF IMPROVING THE COMMUNICATION SYSTEM AND FEEDBACK OF THE SERVICE COMPANIES (VYMPEL LLC), J. Bondarenko
The article deals with modern ways of improving the communication system and feedback of the service companies, analyzes the communication system in Vympel LLC provides some recommendations as to its improvement.
75 SUPPORT PERSONNEL SAFETY OF COMPANIES, V. Kushcheva
This article presents a set of measures to prevent adverse effects on the economic security of the enterprise by eliminating or reducing the risks and threats associated with the staff of his intellectual capacity and labor relations as a whole.
76 ADVANTAGES AND DISADVANTAGES OF FRANCHISE BUSINESS OPPORTUNITIES IN ROSTOV-ON-DON, S.A. Bugayan, I. Filimonenko
In this article are considered main cons and pros of franchise business opportunities in Rostov-on-Don, using different businesses as an example,efficiency of this type of business and its future possibilities.
77 TALENT MANAGEMENT AS THE INSTRUMENT OF EFFECTIVE INTRODUCTION OF SYSTEMS OF THE ENVIRONMENTAL MANAGEMENT IN RUSSIAN ENTERPRISES, R.S. Volodin, A.A. Dmitrieva
The interaction of the talent management and systems of the environmental management by introduction of the modern methods of economic activity in russian enterprises are examined In the article
78 RESOLUTION OF THE PROBLEM OF DOMESTIC WASTE FOR ECOLOGIZATION OF THE ECONOMIC ACTIVITY OF ENTERPRISES OF STANITSA TATSINSKAYA OF THE ROSTOV REGION, R. S., Volodin, S.A. Pivovarova
In the article the problems of domestic waste in the stanitsa Tatsinskaya of the Rostov region are examined and the variants of solving of these problems are proposed.
79 THE SPECIFIC DEVELOPMENT OF WOMENS ENTREPRENEURSHIP IN MODERN RUSSIA, M.I. Vysotzckaya, A.I. Chalova
This article analyses the main reasons, which impel women to hold a small business, the features of womens entrepreneurship and the main problems women usually have in this sphere. Also the article explains the importance of national, regional support for womens entrepreneurship and proposes the main directions of this support. These questions become particularly urgent under conditions of womens discrimination on the labor market, low salaries and high level of unemployment in Russia.
80 THE ECONOMIC MECHANISM OF REPRODUCTIVE EFFICIENCY OF RESOURCE POTENTIAL OF THE AGRICULTURAL SECTOR, Maxim Gorshkov
The author formed a common economic mechanism of reproductive efficiency of resource potential of the agricultural sector. It includes economic, legal, environmental and social practices of development and regulation of reproduction of resources at all levels - from the state to the individual enterprise with the development of the territories. The proposed mechanism can be detailed for the formation of the general concept of effective environmental management and targeted programs for national and regional development.
81 INITIAL REGISTRATION OF REAL ESTATE: AREAS OF IMPROVEMENT, L.V. Gutsalenko, N.F. Yaremchuk
The paper describes the scientific approaches need to improve primary accounting of fixed assets, proposals distinguishing forms of primary documents of movable and immovable property.
82 CONCEPTUAL APPROACHES TO THE FORMATION OF THE EVALUATION SYSTEM OF MANAGEMENT PERSONNEL, ?. Drach
Author conceptually grounded basis for the formation evaluation system management staff. This article contains the direction of evaluating the management of employees engineering enterprise, the regulatory structure of the multi-criteria indicative model evaluation.The methodology for designing information systems organization - the concept of the two mirrors
83 PRINCIPLES OF ENVIRONMENTAL MANAGEMENT IN THE RECREATIONAL REGION, V.F. Zhuravel
In the recreational region environment possesses specific natural resources (curative climate, various types of mineral water, medical dirt, picturesque landscapes) which satisfy to interests of the major national project the Health, raising demand of the population for recreational services (resort treatment, tourism, improving rest). The satisfaction of the specified interests of society mentions, at least, two forms of interaction of society and the nature: economic and ecological. The first - is directed on use, consumption, nature transformation for ensuring economic interests of society, and the second - expresses ecological interests of society in pure, healthy, productive and multi-purpose surrounding environment, as biological basis for satisfaction of requirements of society in recreational services therefore this article is devoted to topical issues.
84 ACCOUNTING ESTIMATE AND FORECASTING OF CAPACITY AND SATURATION DEGREE OF WINE MARKET IN RUSSIA, A.N. Ivanov
The article determines the capacity of wine market in Russia, makes the development forecast of wine market with a glance to the influence of factors, forming market conditions, and discloses the degree of its saturation.
85 INFLUENCE OF ACTIVITY OF SMALL INDUSTRIAL ENTERPRISES ON FORMATION OF THE ECONOMICAL POTENTIAL OF THE REGION, ?.Yu. Kyrylych, N.E. Shpak
Having analyzed results of financial and economical activities of small industrial enterprises of a region (in this case Lviv region was taken as an example), dynamics of development of such economic players was studied, and their influence on formation of the economical potential of the region was investigated. The article is mainly focused on activity mechanism of small industrial enterprises as one of the most important activity in order to reach their strategic targets.
86 PECULIARITIES AND PROBLEMS OF REGIONAL MARKETING, Artem Kolomytsev
In this work I investigate the essence of the concept regional marketing, consider approaches to its definition by different foreign and domestic authors, and outline the main issues that arise at its implementation in the region.
87 DEVELOPMENT OF RECOVERY MEDICINE OF THE REGION (BASED ON MATERIALS OF THE ROSTOV REGION), T. V. Kugusheva
The recovery medicine as an element of health system of the Russian Federation is innovative and socially significant phenomenon. The priority directions of development of recovery medicine are given in the main postulates of the national project Health the results of which in the region reflect the necessity of implementation of perspective measures directed on creation of effective system of recovery medicine from a position of its indirect positive influence on economy of the region.
88 THE TRANSFORMATION OF MANAGEMENT MODELS AGRICULTURAL HOLDINGS, G.S. Kukel, O.V. Moroz
The article deals principles to building management systems for holding structures, the systems of governance in the domestic agricultural holding, depending on the nature of association and the functional areas of coordination have been researched. The approach to the building management system agricultural holding through a combination of strategic management, organizational, integrative and financial structures of holding.
89 THE CONSTRUCTION OF DATA MODEL FOR AUTOMATED DESIGN OF URBAN INFRASTRUCTURE, D.A. Maksimov, I.V. Moshkin
The article is devoted to solving the problem of transferring data between different systems on the example of the design of urban infrastructure. The relevance of article in the fact that an effective solution to the problem of transferring data between different systems, control and storage of information is impossible without a certain standard of presentation.
90 PROBLEMS OF LABOUR-MARKET FORMING AND EFFECTIVE ADJUSTING ARE ON THE STAGE OF THE FURTHER BECOMING OF UKRAINE AS STATE WITH THE SOCIAL ORIENTED MARKET ECONOMY, Victoriya Overchuck
The problems of labour-market forming and effective adjusting on the stage of the further becoming of Ukraine as state with the social oriented market economy are investigated. Scientific researches and economic practice prove that the further evolution of market relations is connected with the socially oriented labour-market, the formation of the socially oriented market economic system is impossible without that. A modern model of the Ukrainian labour-market is paradoxical and characterized by contradictions that prevent the effective integration.
91 ECONOMIC-MATHEMATICAL METHODS AND MODELS IN LARGE COMMODITY MANAGEMENT COMPLEX, Julia Palamar
The author conducted an analysis of the advantages and disadvantages of large commodity agricultural production. The article shows the results of a study teaching the basics of building econometric models. The author defined group of methods and models to improve the management of industrial production of milk on large commodity complexes.
92 ANALYSIS OF THE STATUS OF INFORMATION SYSTEMS IN SOLVING THE PROBLEMS OF PERSONNEL MANAGEMENT IN THE ENTERPRISE, V. Podlubnyy
The author offers an analysis of modern information systems, which are used for the management of staff and the allocation of priority in their development. Internet portal serves as the most perfect tool that actually use in information systems personnel management.
93 ECOLOGICAL REHABILITATION PRIRODOHOZYAYSTVENNOY SYSTEM SOUTH OF RUSSIA, A.V. Temirkanova
Improving the efficiency of the management of the ecological rehabilitation of the region requires prirodohozyaystvennoy offers new scientific approaches, developing appropriate algorithms and indicators for monitoring and evaluating the progress of the remediation strategy. They must comply with the current realities on the one hand, and take into account the prospects of development of individual regions and the existing level of habitat businesses - on the other.
94 RISK MANAGEMENT AS A TOOL FOR SUSTAINABLE DEVELOPMENT OF AN ORGANIZATION, P.A. Fedirko, A.I. Chalova
The article describes the basic concepts of risk management in Russia, homed in on a systematic approach to risk management, integration with the overall management of the organization in order to achieve competitive advantage and sustainable development in a global instability.
95 ASSESSMENT OF THE CURRENT STATE OF FOOD INDUSTRY ROSTOVSKOY REGION, A.I. Chalova
Article is devoted to the condition analysis, development of ways of increase of the Rostov region on the example of the food industry. Relevance of article is defined by that development of recommendations about increase of competitiveness of the food industry in the region, promotes economy development, the economic growth which is meeting the requirements of social and economic development of the state.
96 LOGISTIC SYSTEM AZOV SEAPORT AND WAYSTO OPTIMIZE, N.S. Shalashova
The work of logistical infrastructure as an example of the AzovSeaPort is considered as a separate unit in the overall logistical system, the concept of creating an electronic database storage and transmission is proposed as the content of information logistics.
97 PROBLEMS OF TOURISM DEVELOPMENT IN TRANSBOUNDARY AREAS, I. Shpylovyy
The paper studies the problem of tourism development in cross-border areas, justified the need for a cross-border inter-regional eco-tourism cluster in the Azov-Black Sea region, defined its main objectives and development potential.
98 THE UMBRELLA REVOLUTION, Alexey Fedorov
The last Sochi Economic Forum emphasized that the Russian business failed to have a full realization of the fact that the world has changed. It became more Asian. The number of those who attended the block revolved around economic sanctions against Russia, manifold exceeded the audient of the Asian block, and lectures met this fact with raised eyebrows. After all, development of Russian business, in general, had an emigration nature: originally any business person went to the USA or in Europe as a tourist, looked about, launched a company and, simultaneously, got a residence permit, set up any simple operations, made new connections, relocated children for permanent residence and education, and, eventually, mean to live peaceful and secure old age at the place of registration of the company. As regards Asia, the situation is much trickier. The Russian business and political elite are not ready to relocate for permanent residence in China, Malaysia, Singapore or Korea. Nor yet they are ready to send their children to get education there, and, certainly, not regard Asia as a place for spending peaceful and secure old age.
99 SECURITIZATION MODEL AND REFERENDA-2014 IN SCOTLAND AND CATALONIA, Victor Apryshchenko
The article deals with role of historical memory in the context of two referenda which have been held in 2014 in Scotland on the 18th of September and in Catalonia on the 9th of November, although not recognised by the Spanish government. Both of them reflect the issue of how the imperial past influences current political debates about independence. In spite of the different political and cultural contexts, the two referenda have been deeply connected with history and memory and have exploited imperial settings to explain the security choice. This article argues that traumatic experience of transition between the imperial and national contexts has been the decisive factor in the process of securitization of memory. Although memory has been considered as a strategic recourse in the two regions, the way it has been utilized is different. The memory of the past was shifted from the sphere of politics to the sphere of security, and memory has been utilized as a means of securitization. Desecuritization of the national memory in the Scottish and the Catalan contexts is connected with its politicization as well as with placing it within the cultural context. British and Spanish imperial pasts have been sublimated in the form of cultural symbols and memories.
100 FORMATION OF REGIONAL CLUSTERS AS A FACTOR IN THE INVESTMENT DEVELOPMENT, Viktor Gusak
The aim of the research is to study the role of clusters in securing of regional development, particularly in enhancing the investment activity through the introduction of new regional mechanisms regulating these processes. In the article the importance of innovation and investment component of regional development is defined. Today, ensuring sustainable economic growth and improve the efficiency of the region cannot be solved only through the use of standard techniques and tools. One of the most effective forms of economic integration through the formation of the spatial organization of the productive forces is the development of cluster formations within one economic territory. The importance of building regional cluster of social facilities, such as construction is proposed for consideration. Their importance for regional development in general and to related industries in particular is considered. The model of return tax revenues to the local budget in the development of investment in the production of new housing and the development of appropriate urban infrastructure is proposed.
101 THEORETICAL APPROACHES TO THE REGIONAL ECONOMY MODERNIZATION, Olena Kaminska
The aim of the article is studying of the theoretical approaches to the Ukrainian economy and its regions modernization. In the article historical aspects of definition of concept of modernization, the main priorities of modernization of the Ukrainian economy are analyzed. Preconditions of modernization of the Ukrainian economy and its regions are defined. It is defined that the new mechanisms of modernization of economy of Ukraine shouldnt be based on neoliberalism. Firstly, the real practice and consequences of neoliberalism are quite obvious. Secondly, neoliberalism was under construction round improbably stylized version of an Anglo-American way of development with which such details as steady factiousness in policy, high duties during start of modern economy, possession of the colonial empire or the colonized continent in case of the USA dropped out. All this needs to be considered, considering a question of todays modernization. The conclusion is drawn that on character modernization has to be organic. In this case the probability to avoid bloody revolutions and command state mistakes increases. It is noted that the main sense of modernization of the Ukrainian economy will pass on its regional components at the level of which the main network and regional structures of innovative economy, first of all in the person of small business and which have opportunity to get effective support from the management institutes which will allow them to use the interbudgetary transfers, regional funds of compensations and separate powers of public authorities of regions of Ukraine are created. It will promote formation of regional space of the new multilevel economic relations.
102 HUMAN POTENTIAL AS A FACTOR OF COMPETITIVENESS FORMATION IN THE NEW SOCIAL-ECONOMIC CONDITIONS, Liliia Martynova
The results of the investigations of the competitiveness of human potential in the new social-economic conditions were analyzed by the author. There was also accentuated the fact that it is necessary to create the prerequisites for the increase and regulation of the staff competitiveness at the level of separate enterprises with the help of organizational-legal, financial-economic and social leverage which will allow to use human potential more effectively and as a result will open up new possibilities to use innovative potential defining the future of enterprises in conditions of competition.
103 GEOPOLITICS OF KAZAKHSTAN: THEORY AND PRACTICE, Igor Ivanov, Vadim Volovoj
Article analyzes geopolitics of Kazakhstan, examines how it should look like in accordance with classic geopolitical theory and how it does look in practice, in particular in case of Kazakhstan membership in the Eurasian Economic Union (EEU) and Shanghai Cooperation Organization (SCO), which reflects Kazakh geostrategy in relations with Russia and China as the main factors of stability in Central Asia. Additional value of the article is that it is purely geopolitical while geopolitical method (theory) is usually misunderstood in the discipline of international relations, used rather freely often being confused with realistic paradigm. Also Central Asia as an object of analysis is not in the centre of global academic discourse and any additional study in the field of CA geopolitics broadens understanding of the external and internal political process in the region. The study showed that Kazakh geopolitics is predetermined to be continental, Heartland oriented, because Kazakhstan is located in the closest neighborhood of Russia and is a steppe land with the conservative identity totally different to the one of see powers. Therefore its geopolitical gravitation towards strategic alliance with Moscow is very strong and even more strengthened by its president Nursultan Nazarbayev as a consistent partisan of the Russian geopolitical theory called Eurasism. Kazakhstan membership in EEU, initially initiated by Nazarbayev, supports the idea that geopolitical union with Russia is the essence of Kazakh geostrategy. At the same time Kazakhstan has good relations with China, but they are of secondary importance for Astana in comparison to cooperation with Russia. SCO is a comfortable platform for Kazakhstan to find its place in geopolitical dialogue of Moscow and Beijing. The problem is that nobody knows how Kazakh foreign policy will look like after Nazarbayev leaves the office, but classic geopolitical theory says that geopolitical orientation of Kazakhstan will hardly change in the long run because its c onservative land identity is too strong.
104 CLASSIFICATION OF THE FACTORS OF ENTERPRISE FINANCIAL SECURITY PROVISION, Aleksei Susidenko
The author performed the analysis and the classification of the factors of enterprise financial security provision. The article contains the detailed analysis of certain classifications of the term financial security explained by Ukrainian and Russian scientists. The author both identified the factors, which may be implemented to provide the required level of financial security, and improved some well-known classifications. The proposed hierarchy of the factors enables to develop the system of indicators of the company financial security and to implement the leverage of the neutralization of financial threats.
105 REGULATION OF STRUCTURAL CHANGES IN THE ECONOMY OF UKRAINE, Mykhailo Gedz
The purpose of the study is to develop suggestions to improve the government structural policies in the economic sphere. World experience shows that during the restructuring the role of government in regulating the economy is growing. Its high effectiveness in practice has been proven by the approach, according to which structural changes in the country should start from primary industries. Export revenues of those industries are specifically used for the modernization of industries following next in the technological chain, and the expansion of high-tech production. High and stable results were achieved in economic development of those countries, which pursued the policy of dosed liberalism. This enabled them to not only maintain the current level of domestic production, but also improve its international competitiveness according to the principles of dynamic (not static) comparative advantages. The current technologies in Ukrainian government and public administration are not effective and seem to be inappropriate. Result of comprehensive liberalization and loss of control over economy was the lack of a meaningful strategy during the transformation of the national economy. Accordingly, at the level of individual enterprises in the region there is no strategic vision of the problems. Thus, during the years of reform there emerged an objective conflict between strategic management (which is missing) and operational management. This point of view makes it impossible to answer the question, which of the many options offered by structural reform has a historical perspective, also this point of view contradicts to all experience about ways to get out of structural crisis. Studying the experience of implementation of structural change in many countries has shown that despite the theoretical recognition of monetarism as the primary and most effective means of resolving most of the economic problems, and despite the long and strong market traditions in most developed countries, during the period of structural changes and the formulation of targeted structural changes, the role of state becomes more significant, the government structural policy is actively used, the main objective of which is to accelerate the transition from recession of production to growth and improve national competitiveness at the global level. The main areas of mechanism of structural policy implementation in Ukraine should be: 1) optimization of sectoral and technological structure of the economy 2) providing progressive structural changes by means of organization of investment breakthrough. Only in terms of the investment boom by creating own innovative products and supporting demand for those products, there may be progressive structural changes. The efficient implementation of structural changes in the economy of Ukraine, which is a set of measures aimed at restoring the sphere of material production and diversification of the real economy sector, is not possible without deliberate government regulation. Methods: dialectical, Economics and Statistics, abstract and logical
106 APPROACHES TO THE DEFINITION OF CROSS-BORDER COOPERATION: DISCUSSION POINTS, Yuliya Tkachenko, Vladislav Pustova
In the context of the existing relations between Russia and Ukraine issues of cross-border cooperation acquire special relevance. It displayed in the possibilities of common solutions of current challenges and using the potential of adjacent areas of neighboring countries. Subject of research are theoretical approaches to the definition of the notion of cross-border cooperation. The aim of the work is to define the basic concepts in the sphere of cross-border cooperation and to form the new approach to understanding this process. The generalized definition of the process of international, transnational, near-border, cross-border cooperation, etc., with using methods of theoretical analysis, comparison, modeling and systems analysis is given. Hypothesis about necessity of change the essential content of the concept of cross-border cooperation in terms of expanding and subsequently erasing its borders in order to form meaningful relationships and implementing mutually purposeful activity (authorities, population, business and neighboring countries) to solve the social, economic, environmental and other issues of territorial communities in neighboring countries is proposed by author. Author concluded that cross-border cooperation should be extended to the concept of cooperation-withoutfrontiers (cooperation without borders). The physical state border between the two countries can not be identified as the barrier of borders cooperation, as the total lack of understanding and unwillingness of mutual solving of the problems.
107 TENDENCIES AND FEATURES OF THE FORMATION OF FOOD SECURITY IN THE UKRAINE, Yevhenii Kharlan
Goal of the study is to identify the trends and characteristics of the formation of food security in the territory of Ukraine. In the article the essential meaning of food security, described the key indicators which are offered which make advisable to assess the level of food security. Indicators of food security of Ukraine are determined according to the Resolution of the Cabinet of Ministers of Ukraine of 05.12.2007 ? 1379 Some questions of food security, which defined level of indicator sufficiency of food consumption, represented regions with the incision consumption of main types of food in 2012, made calculation the dependence on imports of food groups. The main factors that affect the state of the agro-industrial sector and the level of food security in Ukraine are determined. It is concluded that the Concept of food security should cover satisfaction the physiological needs of the population in a protected, multifunctional, high quality food products in accordance to the medical advice, environmental conditions and individual human condition.
108 HUMAN CAPITAL A PART OF SOCIAL CAPITAL, Inna Fedoryshina
The article considers the content and the structure of human capital. The term human capital is viewed as peoples abilities to participate in the production process in order to make use of their potential skills. A particular attention is paid to the meaning of social capital and its role in the formation of human capital. It is proven that there is not much research on the connection between human and social capital. Human development index in Ukraine and 20 leading counties of the global ranking is examined. Based on statistical indicators, the influence of deficiency in family social capital on the education process is defined. The scheme of distinction between human and social capital is introduced as well as connections between them in a realization form of social capital.
109 FUNCTIONS, MODELS, AND FORMS OF THE INNOVATIVE DEVELOPMENT OF A COMPANY, Svetlana Savina
The article contains a study of the dependence of the enterprise on the competitiveness of its innovative activity. Experts highlight factors refraining the innovative development of production: the absence of financing (85.7%); high expenses (40.3%); considerable credit rates (38.7%); a significant economic risk (24.1%); problems concerning raw materials (29.2%); the imperfect legislative framework (31.5%). In Vinnytsia region there has been a tendency of the decrease of a general amount of innovative expenses of light industry companies during the last years. As a result of the innovative activity next structural forms may be highlighted: the reduction of transactional and operational costs; the re-projection and the expansion of the nomenclature of company products; the optimization of an organizational and managerial structure of a company; the creation of a quality system; the certification according to appropriate standards. The formation of innovation development mechanism of light industry companies contemplates the complex implementation of the topical achievements of science and techniques (innovations) in a production and managerial activity and should be based on such conceptual principles: resource provision: the existence of an appropriate amount of material, labor, technical, applied, and infrastructural opportunities of companies for implementation of innovations and realization of system changes; efficiency: the dynamic reduction of non-production costs, the increase of incomes of realization of products manufactured on the basis of new technologies; the expansion and strengthening rival positions of a company in a market; balance: the existence of balanced system of the quantitative and qualitative estimation of a finance and economic activity and of the estimation of efficiency of innovation implementation and system changes; controllability: the compliance of a factual state of an innovative process with a project one, which is planned after processes of the management system change; coherence: the synchronization of implementation of innovative processes and technologies with essential organizational changes according to time, terms, and resources. Taking into consideration the done research the author may conclude that the provision of high competitiveness of a light industry company is possible in terms of the formation of effective management system of its innovation and investment development with account for all essential requirements and principles.
110 MODERN MIGRATION TREND IN THE SOUTH OF RUSSIA: A NEW CHALLENGE?, Galina Denisova
Modern challenges of foreign policy in Russia might have a potentially prolonged impact on socio-economic and political situation in the southern parts of the country and create a new frame to tackle external migration and attitude of locals to it. This issue is investigated on the basis of a pilot survey held from 25 May to 25 June 2014 in the regions of the Southern federal district.
111 ABOUT SOME ASPECTS OF COLONIAL RACISM, Natalja Zamkovaya
Current article is dedicated to the issues of racism as one of the most important factors of language-cultural discrimination. Basic ideas of postcolonial racism and the phenomenon of post-modernism in racism study have been analyzed. Foreign and Ukrainian scientists views upon the modern phenomenon of multiculturalism and its place in the modern philosophy have been evaluated. Natural-biological and theoretical characteristics of the category of Differences, including the total bellicose culture of relations between the majority and minority, have been scrutinized. In this article it has been studied that fixation of racism definite autonomy from nationalism gives possibility for creating the assumption of the nationalisms probable existence without racism. Besides, the possibility of double identity within nationalism has been examined.
112 EVALUATION THE INDICATORS OF ENVIRONMENTAL CAPACITY OF REGIONAL ECONOMIC SYSTEM: METHODIC AND PRACTICE, Olena Berezina, Maksim Petrovskiy
The goal of this research work is the formation of methodological approach of ecological factor assessment impact on the development level of territorial economic systems. This article presents the quality indicators of the development of socio-economic areas, which reflect total level and the extent of human impact on the natural environment characterizing the level of economy influence (economic activities) on the environment. This article had been suggested the approach to the calculation of ecointensity indicator and general air pollution dynamic in Ukraine, regarding regions, type of economic activities/industries had been conducted. In this research work had been given the comparative evaluation and the characteristics of the ecological status of the territories. It was determined that for the period from 2005 till 2012 the emissions of pollutants into atmosphere from stationary and mobile pollution sources are gradually reduced, this tendency is observed through the decline in the level of production enterprises, which were the main polluter of atmosphere. Estimate materials of ecointensity emissions of pollutants and carbon dioxide by types of economic activity indicated that the biggest index were energy distribution, mining and processing industries.
113 PECULIARITIES OF IMPLEMENTATION OF ENVIRONMENTAL INVESTMENTS IN UKRAINE, Hryhorii Melnychenko
The aim of the research is to identify the problems and peculiarities of implementation of environmental investment in Ukraine. The determinants of modern social development are presented in the article, the principles of modern strategies of social and economic development of the country are formed, the trends, which are reflected in modern structural macroeconomic dynamics and which have a significant influence on the development of investment processes are identified. It is also determined that the current state of environmental investments in Ukraine can be assessed as unsatisfactory. After a noticeable increase of environmental investments in the 80s, it was a dramatic decline in the 90-ies of the XX century and this trend stayed in the new millennium. The part of environmental investments in the total structure of investments doesnt exceed 1 %. The principles that reflect the system of values of the civilization of the XXI century, including environmental progress are disclosed, it is proved that the ecologization of the investment process is a complex task of the entire system of economic management, the principles of the state policy in the field of environmental investments are formed.
114 SCREENING METHODOLOGY: VISUALIZATION IN DIGITAL HUMANITIES, Egor Shevelev
The paper problematizes methodological status of visualization in digital humanities . Digital humanities offer a critical comprehension of the social, epistemological and methodological effects of using computer in contemporary humanities. The process of knowledge production is considered here in the light of computation. It turns out to be shared between human thinking, technologies, digital networks, working of algorithms and program code. In such conditions visualization becomes a point of junction between a human and a computer. The production of meanings and interpretations here becomes especially intensive. At the same time orders and strategies of visualization used in various disciplines of humanities are often not comprehended critically by the scholars. In such situation posing methodological questions to digital visualization from the point of constructionism is especially timely. The starting point for this paper was the challenges we faced in the Obninsk digital project. In order to develop visual analytical tools we conducted our research on the existing visualization experience in different digital humanities projects. With the help of comparative analysis we identified and described the main problems and effects of digital visualization use. Basing on the results of the analysis, we will show how turning to the idea of data visualization reduc es epistemological potential of digital visualization in the humanities, and how new visual technologies change practices of work with visualizations. We will show also how using multidisciplinary approach, the order and methodology of kno wledge production can be changed through visualization technologies.
115 EDITORS PICK, Alexey Fedorov
In the autumn of 2014 in the city of Rostov-na-Donu, under the auspices of the Rostov Scientific Elitological School, a milestone scientific e vent international conference Leader, Elite, Region took place. The editorial stuff of the Russian Academic Journal closely followed speeches of scientists and from dozens reports choose only a few which are able to give to the global scientific community, which takes interest in Russian elitology, a sight of line of elitological thought in regions on the South of Russia the North Caucasus to the fullest extent.
116 INFLUENCE OF RELATIONSHIP BETWEEN FEDERAL AND REGIONAL ELITE ON SAFETY OF THE STATE, Alexandr Mikhaylov, Sergey Vorontsov
Sometimes the term elite loaned from foreign socio-humanistic disciplines is not easy corresponding with modern Russian realities. And more special it concerns political elite. The possession of a whole number of personal and moral qualities was a sign of belonging to elite of its representative in pre-revolutionary Russia, but elite has been depersonalized in the Soviet political model and could be described in nomenclature terms. Actually, the elite production technology has been put in motion, identification the elite was defined by a post occupied and could be lost at any time by its owner owing to these or those reasons. Thus the interests of elite were identified with the interests of the state. In the 90s another model has come to replace the Soviet model of formation of elite on a nomenclature basis, where the political elite is recruited as a team representing the interests of the specific functionary. Such approach has resulted in a further depreciation of elite to a group carrying out functions of supernumeraries to certain charismatic leaders. Under these conditions the elite appears to be even less stable and distinctly shaped. At the moment the system of preparation of elite is in a deep crisis and that is focused not on real formation but on production of some substitute which is not possessing real attributes of elitism. In the presented theses an attempt is undertaken, ascending from the particular to the general, to estimate inductively the real condition of the Russian elite. A problem of the actual state of a political elite recruitment system in Russia is poses, its real situation is described, and the issue of need of radical improvement of quality of elite through modernization of public administration system and revision of the elite recruitment concept is brought up.
117 ON THE ELITOLOGICAL THEORY OF A TRANSIT SOCIETY IN MODERN RUSSIA, Yakov Plyays
These theses represent some thoughts and ideas cast by the analytical review of doctors and masters theses on the elitological subjects of the recent two decades. As of now, elitology has not been well developed in Russia. Perhaps, the only full-fledged elitological school of thought is functioning in the city of Rostov-on-Don. Not all other centres and research groups engaged in this problematics are organised, active or independent enough. Meanwhile, modern Russia is in a desperate need of development of the theoretical basis and accumulation of practical knowledge in elitology. The first reason thereof is the pressing need to create political and administrative elite of a new-type, develop standards and criteria of belonging to an elite group and establish effective mechanisms of control of elite development processes by the society. Under the conditions of a transit society, a closed mechanism of vertically integrated elite development has proved to be ineffective. At the moment, country leaders are attempting to make the elite development process more open. At the same time, the elite of any transit society face permanent opposition from not only the counterelite but also the antielite. Under these conditions, coming of the antielite to power is a serious danger, while existence of the counterelite contributes to democratization and development of a civil society. In the Russian society, all these three forces have had their own configuration from the early 1990s and up to now, which is quite specific as compared with other countries. To have a firm grasp of this field and provide a competent conduct of an elite development policy, Russian authorities need a domestic theoretical elitological foundation based on the recent experience of Russia, concerned about its specificity and developed with account of national interests, first of all.
118 PATRIOTISM AS A MORAL POSITION OF THE POLITICAL ELITE IN MODERN RUSSIA, Svetlana Kusina, Alexander Ponedelkov, Vladimir Moiseyev
The current political conditions dictate a necessity to revise the public opinion of Russias role in the world. The situation generated by the Ukrainian events has caused patriotic feelings in the Russian society. These feelings combined with the current prospect of mutual relations between Russia and other countries have set the scene for reorientation of both the society and the Russian state machinery to protection of national interests. A key role in this process belongs to the Russian political elite. At this stage, the issue of comprehension and assimilation of moral bearings of patriotism by the Russian establishment is the issue of transformation of the elite. Over the recent twenty-five years, the generation of those who came to power on the wave of perestroika was largely replaced by those who are focused not on work to the benefit of a particular leader, but on implementation of the national idea. However, this process is going on, and now we can speak about nationalisation of the socio-political, as well as economic, elite. The theses presented show how this process is developing in the light of the current situation in the foreign policy. We analyse the possibility of construction of a Russia-centric geopolitical project of development of the state in the conditions of redirection of economy from the West to the East. In particular, we show how the issue of geopolitical choice becomes an axiological issue for the domestic elite. We bring up an issue of a necessity to develop a new type of patriotism that would fully meet the present challenges if included not only the idea of love for the Motherland but also service to it. The current political conditions dictate a necessity to revise the public opinion of Russias role in the world. The situation generated by the Ukrainian events has caused patriotic feelings in the Russian society. These feelings combined with the current prospect of mutual relations between Russia and other countries have set the scene for reorientation of both the society and the Russian state machinery to protection of national interests. A key role in this process belongs to the Russian political elite. At this stage, the issue of comprehension and assimilation of moral bearings of patriotism by the Russian establishment is the issue of transformation of the elite. Over the recent twenty-five years, the generation of those who came to power on the wave of perestroika was largely replaced by those who are focused not on work to the benefit of a particular leader, but on implementation of the national idea. However, this process is going on, and now we can speak about nationalization of the socio-political, as well as economic, elite. This paper is to analyze how this process is developing in the light of the current situation in the foreign policy.
119 LEADERSHIP AND ELITE PROJECTION OF REGIONAL POLITICAL PROCESSES IN RUSSIA (FOLLOWING THE PANEL SOCIOLOGICAL STUDIES), Alexander Ponedelkov, Alexander Starostin, Sergey Zmiyak
The submitted research is devoted to estimation requirements to a leadership component of political management in modern Russia generated as realized by experts and in popular consciousness. This paper presents and analyzes experts and public opinion poll findings in several regions of Russia. Following the results of survey the leadership and elite configuration, in the Russia of our modern age represented by a triad President Heads of territorial entities of the Russian Federation municipal authorities, is described. Analysis of desirable and available leadership style of representatives of the Russian establishment of different levels, criteria of selection of political leaders have been performed; stability of the modern Russian elite, its key positive and negative features in the eyes of expert community and in popular consciousness have been evaluated. Timeliness of this research is arising from changes in foreign policy status of Russia, extension of its political and economic clout, increase of its significance in the international stage. These positive trends not least result from leadership skills of the leader of the State and his team officials both at national and at regional levels. And the contest for the support or discrediting of the countrys leadership starting under these circumstances requires a thorough valuation of actual position of the leader and his environment in the context of the resource of their authority. Based on the research data, authors of the research note a linkage between rates of leadership and elite skills of Leader of the State and efficiency of political management.
120 THE LINES OF INTERACTION BETWEEN CIVIL SOCIETY AND THE STATE IN FORMING THE REGIONAL POLITICAL ELITE OF THE RUSSIAN FEDERATION, Yury Radachinsky
The present report is devoted to advanced topics in formation of regional political elite of Russia. The author makes a cause for involvement representatives of civil society to activities aimed at development the system of requirements (competences) to senior executives of subjects of the Russian Federation as well as technologies of its formation. The author described the key qualification standards for representatives of regional elite who make a part of executive candidate pool, and among these standards knowledge of regional specifics and resources, skill of their potential assessment and use for social and economic development of the region are at the top. The position of independent expert communities in formation standards for representatives of regional elite is determined. The case for taking steps for development qualification of regional elite with the assistance of experts skilled in economy, law, information technology, ecology and etc. are made.
121 THE ANALYSIS OF FINANCIAL STATEMENTS AS APPROACH TO THE ASSESSMENT OF FINANCIAL STABILITY OF THE ENTERPRISE, Y.E. Bezborodova
In the present article some approaches to an assessment of financial stability of the enterprises by the analysis of financial statements are considered. Its financial condition serves in market conditions as pledge of stable position of the enterprise. The analysis of a financial condition of the enterprise is one of the major elements in a control system as the analysis allows to reveal the problem parties in enterprise activity by an assessment of financial stability, solvency and liquidity and to define ways of their decision.
122 ESTIMATION OF THE ECONOMIC EFFICIENCY OF OIL AND GAS ENTERPRISES, A.Yu. Bezuglyi
We propose the comprehensive functional-oriented system of indicators characterizing the efficiency of the factors of production, management processes and operations of oil and gas enterprises.
123 TRENDS IN CREDIT ACTIVITY OF BANKS IN THE POST-CRISIS PERIOD, L.A. Vdovenko
The article analyzes the activities of commercial banks in Ukraine and a generalized approach to the essence of commercial banks and their role in economic development. It was concluded that ?ommercial banks, acting as a major financial intermediaries in the redistribution of temporarily free funds between economic agents, contribute to the economy of each country, the financial potential is determined by the potential of the banking system.
124 GRAPH THEORY IN THE DESIGN OF THE INFORMATION SPACE OF THE ORGANIZATION, V. Vovk, O. Kovalenko, A. Petrovskaya
The authors analyzed the possibility of applications of graph theory in the design of the information space of the organization. This paper provides the use of graphs for constructing of objectives tree and compliance matrix of overall development strategy of the organization and IT strategy, the formation of Ishikawa diagrams and projects digraphs of business processes and user behavior in info rmation space. The paper presents examples of the use of graph theory to construct the information space of the various organizations.
125 FORMING OF THE EFFECTIVE MANAGEMENT SYSTEM OF REPAIR SERVICE OF OIL AND GAS ENTERPRISES, I.B. Gobyr
We propose the management model of repair service of oil and gas enterprises that allows increasing the efficiency of the organization and management of the maintenance and repair of equipment for the oil and gas companies through strengthening management functions such as accounting and control, planning and forecasting, motivation and encouragemen
126 ANALYSIS OF THE ECONOMIC DEVELOPMENT OF THE REGION, I.G. Goncharenko
We have studied the basic principles and structure analysis of the economic development of the region. Analyzes the basic steps of a comprehensive analysis of the economic development of the region
127 INVESTMENT AND DEVELOPMENT OF INNOVATIVE SERVICES REGION, M.F. Goncharenko
This paper investigates public-private partnership and its impact on investment and innovation development. Research of regional scientific and technological clusters and their interaction with UNPK.
128 REGULATION OF SOCIAL DEVELOPMENT OF ECONOMIC SYSTEMS, V.I. Darmogray
We studied and analyzed the forms and methods of regulation of social development of economic systems, defined the basic functions of the regional mechanism of social development.
129 SCENARIO FORECASTING OF SOCIO-ECONOMIC DEVELOPMENT OF REGIONS, L.I. Dmytryshyn
In the article the conception of scenario forecasting, which the aggregate of scenarios passive and active is formed on the basis of, was developed. The great number of the developed scenarios is approved on data of social and economic development of Ukraines regions.
130 INVESTMENT CLIMATE REGION, Y.N. Kolyadenko
This paper investigates the economic substance of the investment climate in the region. The approaches to the interpretation of the concept of investment.
131 STRATEGIC OBJECTIVES OF THE REGION, V.N. Milenkiy
We investigated the formation of the specific objectives of the region and the strategic objectives of socio-economic development.
132 RESEARCH OF DISTINCTIONS OF DEVELOPMENT OF THE RUSSIAN REGIONS ON THE BASIS OF DYNAMICS AND LEVEL OF THE GROSS REGIONAL PRODUCT, M.V. Moroshkina
In the present article the comparative analysis of social and e conomic development of regions during market transformations is given Within the offered work dynamics of an indicator of the gross regional product which allows to estimate regional development is investigated. Within the conducted research development o f regions of the North Western Federal district, and also certain regions of other districts of the Russian Federation is analysed.
133 CLASSIFICATION OF THE TYPES OF RISKS IN THE IMPLEMENTATION OF INVESTMENT PROJECTS FOR CONSTRUCTION OF RESIDENTIAL REAL ESTATE, L.V. Prykina, O.A. Bezborodova
The authors reveal the essence of the implementation of investment projects in the construction sector, give the currently accepted list of risks in this area, and then by selecting the stages of the life cycle of investment projects suggest on that basis a new classification of risks. The value of this classification is determined by the fact that for each phase we identified a full range of risks associated with each stage. This allows you to prepare in advance a set of measures to neutralize these risks in life cycle stages of investment projects, which is essential for the effective elimination of negative effects of these risks.
134 ANALYSIS OF THE MONITORING SYSTEMS OF ECONOMIC DEVELOPMENT OF REGION, I.M. Romankiv
We propose the analysis of the monitoring systems of economic development of region as a tool of regional policy, identifying promising areas of the region and effective ways to implement them, evaluate the effectiveness of the principal functions of the regional administration.
135 WHERE TO FIND THE ROOTS OF INNOVATIVE: RELATIONSHIP BETWEEN INNOVATION AND ENVIRONMENTAL MANAGEMENT SYSTEM, K.I. Sotnikova
The main and decisive factor in the success of the institutional environment for innovation in the creation of the organization is its control system, introduced in turn a set of elements such as the philosophy of the organization and its corporate culture, its principles and used by tools and techniques. A common feature characteristic of the control system best known for its innovative companies, is toappeal to internal staff incentives: the desire for autonomy, the desire for mastery / perfection and the desire to follow the ultimate goal, purpose of the organization. In contrast, traditional systems management features hierarchy, centralization of decision-making, strict control and functionality as a consequence, the lack of motivation among employees to self-improvement and development. To improve the innovative capacity to understand the internal limits that are specified existing control system, and begin the transformation of the system, aimed at creating an innovative environment of the organization through the opening of creative personnel of its staff.
136 CONCEPTUAL ASPECTS OF INFORMATION SOCIETY, O.A. Strokan
Based on a conceptual analysis of the theory of evolution of post-industrial society considers the concept of "information society" as a category is defined in its place, the value function in the social and economic life.
137 IMPROVING OF THE MANAGEMENT SYSTEM OF MATERIAL STREAMS OF OIL AND GAS ENTERPRISES, I.B. Haber
We propose the management model of material streams of oil and gas companies based on the use of fuzzy set theory and neural networks in the process of formation of appropriate management solutions that make it possible to predict change in the basic parameters of the material stream.
138 STRATEGIC MANAGEMENT IN MUNICIPAL SERVICES, L.M. Chepurda, I.A. Vlizlo
The notion of mission, organizational goals defined characteristics that are produced on its basis. Characterize the development strategy and planning of the organization.
139 EXISTING ECOLOGICAL SITUATION IN THE CITY OF ROSTOV-ON-DON, M.A. Chernyshev, A.V. Korostiev
At present, the ecological situation in the city of Rostov-on-Don, leaves much to be desired. Due to various factors polluting the environment becomes more and more dangerous for life. Nowadays the ecological situation in the R ostov-on-Don leaves much to be desired. Due to various factors polluting the environment becomes more and more dangerous for the life of its citizens.
140 MOBILIZATION DEVELOPMENT AND HAPPINESS, Alexey fedorov
Todays countries, including Russia, that took the independent path of development and integration into world community oftentimes face limits of development of their own institutes which are coping the western one. Most of those who are standing up for reforms, no matter in what environment, scientific or corporate, they are functioning categorically deny institutional reforms in principle. Its of no consideration at all who will be in power in Russia liberals or socialists neither ministry of economics nor health ministry will disappear.
141 QUESTIONS OF INVESTMENT ATTRACTIVENESS OF THE HOUSING AND COMMUNAL SERVICES, Natalia Levchenko
The main goal of the state housing policy is to develop mechanisms which improve housing availability for the various categories of population. Despite the measures which were taken, social-economic conditions of Russia continue to have negative impact on the work of municipal infrastructure. In modern conditions the indicators which reflect change of availability of housing for the population are of prime importance. Ignoring of the problems connected with the housing market promotes economic and social instability, decrease of the rates of economic growth, deterioration of economy structure, decrease of employment and standard of living of population. There is a high necessity to accelerate implementation of reform in a housing and municipal complex in order to solve these problems. Intensification of process of investment attraction to the market of housing and municipal services requires the implementation a complex of interconnected actions which are connected with determination of objective system of tariffs forming. In addition, there is the need to restructure the debts of enterprises and organizations of housing and communal services payments to the budget.
142 THE USAGE OF PROGRAM-TARGET METHODS FOR SMALL BUSINESS SUPPORT IN THE FRAMEWORK OF THE BUDGET REFORM, Dmitriy Maksimov, Igor Moshkin
Needs for creation of new forms of ownership for subjects of the Russian Federation, such as small business, it is caused not only development of the market relations, but also carrying out the actions provided by reform of the budgetary process that is economically expedient as emergence of a large number of new subjects of managing involves emergence of new workplaces, increase in receipts in budgets of all levels due to payment of taxes and fees. Development of small business is also necessary for large business as he at establishment of the coordinated communications with functional activity of subjects of small business takes considerable profit. Besides, it is necessary to consider that fact that development of sector of small business is a basic and objectively necessary element of social and economic system of the country, one of transition conditions to full market to the relations, innovative development of economy. Reform of the budgetary process offers enough prospects for financial support and financial regulation of sector of small business in subjects of the Russian Federation. It is caused by a significant amount of programs of support within introduction of program and target methods of planning and financing.
143 MODEL OF INFORMATION EXCHANGE OF THE APPRAISAL CENTER AND CERTIFICATION OF QUALIFICATIONS WITH PARTICIPANTS OF A CONTROL SYSTEM OF AN ASSESSMENT AND CERTIFICATION OF QUALIFICATIONS OF THE PERSONNEL OF THE SPHERE OF A RECREATION AND SPORTS TOURISM, Nelli Saveleva
In article the model of information exchange of the appraisal center and certification of qualifications with participants of system of an assessment and certification of qualifications of the sphere of a recreation and sports tourism is developed. Information exchange of the appraisal center and certification of qualifications with all interested parties is presented. The description of information model includes allocation of entering and proceeding information streams, formation of information chains at interaction with all participants of information exchange. Work is performed within the state contract 06.081.11.0049 of 7.11.2013. Development and approbation of model of the center of certification of professional qualifications and the expert and methodical center in the field of a recreation and sports tourism.
144 DYNAMICS OF ENERGY GEOPOLITICS OF CENTRAL ASIA, Javed Zafar
Geopolitics is the study of international relations and conflicts from geographical perspective, in other words it is also defined as the practice of states, competing for the dominance and control the territory. Central Asia, due to its geopolitical importance has always attracted the attention of all major schools of geopolitical thoughts especially, the school of political landscape (English school) and school of geopolitical organism (German school). This region has also been the core of Russian and the former Soviet Unions geopolitical imagination. Since the emergence of independent Central Asian States (CAS), struggle has erupted to control space in this region for hydrocarbon resources and various other reasons. Russia has reclaimed this region for controlling energy supply from the Central Asian Region (CAR) to the countries of Asia, Europe and other parts of the world. China is focusing on the energy resources of this region to reduce its energy dependency on Middle East and Africa countries. For China security of the import of the hydrocarbon resources through the Indian Ocean is also a reason to pay attention towards the CAR. The US and EU need central Asian energy to reduce dependency on Russian gas supply to Europe. Pakistan and India are also potential players in the central Asian energy game. These countries are also trying hard to engage but due to different geopolitical problems and difficulties have not been successful. Turkey, a west Asian country with rapidly growing economy is trying to tap central Asian energy with the help of Iran. Thus, a detailed analysis of the energy politics of global players in the Central Asia is the subject matter of this paper. Players in the region divided in three category, all three category powers policies and achievement are discussed in the given paper. Methodology: The study is based on secondary data and information. The analysis is based on empirical, historical, comparative, descriptive methods and critical qualitative assessment of the events and political developments in the study region.
145 CURRENT STATUS OF CIVIL SOCIETY IN RUSSIA (ON THE EXAMPLE OF NOVOCHERKASSK, ROSTOV REGION), Aleksei Kobilev, Svetlana Tihonovskova, Olga Ivanchenko
Questions of formation and development of civil society in Russia every year takes on particular relevance. Non-profit organizations over the past few years become an influential factor in economic and social development. However, it should be noted that the potential of the Russian non-profit sec tor is not disclosed. One of the key factors of slower growth and development of civil society is the passivity and indifference of our citizens, as evidenced by the many case studies. Therefore, in our opinion, the main task of authorities on the development of civil society must be overcome existing stereotypes and historical development of civil initiatives by stimulating the activity of third sector organizations.
146 THE FUTURE PROSPECTS OF THE SCO IN CENTRAL ASIA IN THE CONTEXT OF STRATEGIC COOPERATION BETWEEN RUSSIA AND CHINA, Igor Khalanskii
The article focuses at the analysis of the role, importance and future prospects of the SCO in Central Asian region in the context of strategic cooperation between Russia and China. There are three views presented within regional academic discourse on Russian- Chinese relations as China-ally, China-enemy, China-partner-companion. The first China-ally approach is based on a shared vision of the US as an enemy that lays the foundation for future cooperation between Russia and China. The second Chinaenemy approach assumes that China is alreasy causes a threat to Russias national interests. The third China-partner-companion approach focuses on the need for Moscow to combine flexibility and agility in the relationships with Beijing to explore opportunities to enhance Russias ability to cope with the Chinese challenge in the future, if any, will pose a threat. The article explores some aspects of accelerated growth of the Chinese armed forces, migration issues and economic expansion of China and its implications for cooperation between SCO member-states.
147 THE ESSENCE AND IMPORTANCE OF THE MARGINAL ANALYSIS FOR THE RUSSIAN ENTERPRISES, Aleksei Kobilev, Valerii Gurin
Defining and actual direction of scientific search are creation of mathematical models, information technologies which operate a sustainable development, providing social and economic stability. In modern conditions the special importance is gained by the technical and economic analysis which can give quantitative and qualitative estimates of occurring changes in operated object, to develop versions of the decisions, allowing to slow down development of negative tendencies and to create favorable conditions for development of the progressive. The solution of these problems at the Russian enterprises requires introduction of a technique of the marginal analysis, allowing to carry out an assessment and justification of administrativ e decisions in business at ne wer level.
148 CRBS HIGH INTEREST RATES: TRIUMPH OF MARKET FUNDAMENTALISM IN RUSSIA, Andrey Karpov
Ongoing Ruble crisis reflects irrelevance of CRBs policy measures. Tighter monetary policy and currency free float implemented by CRB to stabilize Ruble led to directly opposite result. Several months of managed devaluation changed into panic selloff in December 2014. The panic in the currency market took place despite massive FX reserves controlled by CRB and translated into serious economic distress. With key policy rate at 17% Russian economy is moving towards artificially depressed growth along with weak currency and high inflation. Stagflationary trap became a material risk for the economy. The main reason behind Bank of Russias policy choices is its commitment to market fundamentalism framework. CRB failed to recognize that its retracement from the currency market created far from equilibrium conditions and triggered irrational behavior of market participants along the board. Should external conditions remain hostile for Russian economy and oil prices keep moving lower CRBs policy irrelevance will bring into question regulators credibility. That all might cause unnecessary damage to Russian economy.
149 DIAGNOSIS OF ACTIVITIES AND ANALYSIS OF THE SYSTEM OF THE ADDITIONAL SALES AT THE CALL CENTERS TELE2 RUSSIA, Tatiana Anopchenko, Olga Kalashnikova
The contact center turned today into the irreplaceable business tool promoting increase of overall performance, optimization of customer service and to expansion of client base. If earlier contact centers were demanded generally by mobile operators and the organizations of financial sector (banks, insurance and investment companies), now their popularity grows and in such areas, as a fixed telephony, retail services, public sector. In the latter case existence of contact center allows to increase considerably level of service of the population, efficiency of carrying out this or that governmental program or an initiative. In article ?????????? the questions connected with a todays difficult economic situation when increase of level of loyalty of the client is one of the most important problems of any business, contact centers represent the effective tool for its decision. During crisis the management of the enterprises in increasing frequency addresses to such department as contact center as he allows to estimate correctly a market situation, to collect and analyze information necessary for adoption of important business solutions.
150 THE USE OF NATURAL AND ECONOMIC POTENTIAL OF THE REGION IN THE SUSTAINABLE DEVELOPMENT OF ENTERPRISES, Iuliia Zholobova
The paper proposes and justifies the necessity of the practical implementation of the concept of integrated greening economic activity of industrial enterprises of the region, is considered necessary for the implementation of this process, the mechanism based on the evaluation of the overall potential of industrial enterprises, taking into account environmental factors. Proposed as indicators of ecologically balanced development of the economy of the enterprise system, economic, resource and environmental ratings, including the degree to which the use of best available technologies, and also provides a number of concrete proposals for economic promotion of the use of best available technologies.
151 THE REASONS FOR THE GROWTH OF EXTREMISM IN RUSSIA, Viktor Belousov, Andrei Shevchenko
A favourable situation for growth of extremist moods still remains in modern Russia. This report deals with the main social problems which make possible such state of affairs. Lack of social lifts in the society, shortage of ways of legal personal self-fulfillment for young people, lack of due level of public morals are among the main drivers for growth of extremism. There are organizations, propagating extremism in one form or another actively working in this situation. Global advancement of the Internet promotes their activity effectively. The situation with extremism in Russia is also aggravated by critical labour migration streams.
152 THE MAIN DIRECTIONS OF IMPROVING THE EFFECTIVENESS OF COUNTERING THE IDEOLOGY AND PRACTICE OF EXTREMISM AND TERRORISM, Sergey Vorontsov
Level of extremism in Russia is increasing steadily. One of the main reasons why is in the condition of value and regulatory vacuum (anomie) which is related to overcoming crisis developments by the society. The report states a set of core actions as a part of improvement of anti-extremist activity, including, careful definition of targeted audience for carrying out works on prevention extremism, development more effective methods of operational investigations, high-quality re-organization of work in the Internet, enhanced staff training and etc
153 SOME FEATURES OF EXTREMISM IN THE XXI CENTURY, Aleksandr Ponedelkov, Aleksandr Mikhailov
The report describes the main reasons for growing extremist moods in the society during specific point in time. According to the authors of the report, the main reason for growth of extremism at the moment are, first of all, events in Ukraine where under the likeness of struggle for democracy the atmosphere poisonous and cruelty is forming; secondly, artificial exaggeration the theme of religious extremism; thirdly, imbalance of outlooks in the society; fourthly, information wars which victims are users of information networks.
154 CRIMES IN HIGH TECHNOLOGY: CYBER-TERRORISM AS A GLOBAL THREAT OF MODERN SOCIETY, Andrei Fomenko
Modern problems of public safety connected with the spreading of cyberterrorism will be reviewed under this report. The legal status of crimes in the high-tech industry is reviewed. Main characteristics of crimes in the high-tech industry and specific versions of cyberterrorism are herein described. Main risks of society connected with potential threat of cyberterrorism have been defined.
155 PROBLEMS OF DEVELOPMENT OF THE NATIONAL SECURITY IN MODERN RUSSIA, Ruslan Ovchiev
The article is devoted to analysis of state and prospects for development legislation in the sphere of national security, to identification the existing weaknesses and to looking for way for improvement. Noting a comprehensive nature of social relations in this sphere which are regulating by various branches of law there is a conclusion about certainty of contradictions, lacunas, overlapping of relevant provisions, their dynamism and instability. Non-existence of adequate systematization in this sphere of legislation makes a great obstacle for settling relevant problems. The problem of activization works in this direction becomes more and more urgent, and, in the authors opinion, it can be settled by generation a legal package in the sphere of national security as a rather independent comprehensive branch of legislations