The magic cloak: Releasing the creative genie in your workplace
Rouxelle de Villiers & Alexandra Hess
This paper builds on the need for executive problem-solving skills by offering insights and tools in role-plays as creativity training – designed for the organizational innovation environment. The unpredictable nature of role-playing makes it an appropriate tool for developing creative thinking – testing ideas and preparing people for unpredictable situations in simulated environments which subsequently links to real-world problem-solving issues. In this paper we discuss the implications and benefits of role-plays; including its aids, such as props and costumes, in organizational training programs and as a tool for enhancing creativity skills. Next, we develop a 5-Stage Group Creative Thinking Framework. Lastly, this paper provides clear guidelines to assist practitioners to develop their own scenarios for role-playing in cooperative simulations or collaborative creative teams. We provide a checklist for designing your own simulated settings, roles and finding suitable props to inspire and excite the role of actors and observers. By using role-plays, organizations utilise individual competencies, capabilities and skills, and enable group creative think-tanks aimed at expanding the range of possible solutions, increasing teamwork, enhancing the workplace experience and yielding proficiency in desired soft competencies. Keywords: creative drama; ideation; problem-redefinition; role-play, simulated interaction; think-tanks
Csikszentmihalyi meets Socrates: Fostering a sense of group flow to produce creative outcomes
Collective consciousness (and ultimately creativity) can evolve from a sense that contributions are group ones rather than personal ones. A facilitator can enhance this by fostering a sense of “flow” which Csikszentmihalyi says adds up to an outcome greater than the sum of the inputs. This idea of flow also explains how a fully engaged team can perform at high levels regardless of the individual creativity of team members. This paper introduces a model based on a Socratic Dialogue that can be used to produce group flow resulting in creative outcomes in a real-life context. Keywords: creativity; innovation; ideation; socratic dialogue; teamwork.
The effectiveness of Brand Integration in television programming, and how it resonates with today’s audiences
In the last few decades product placement has matured and become more sophisticated in the marketing environment. Branded products are no longer just 'placed'; they are woven into entertainment content making a stronger emotional connection with the consumer.