1 Managing Climate Change in Rural Areas using ICT with reference to Thiruvallur District, Tamilnadu, D. Samuel Sounderaraj Singh#1, Dr, M. Rajeswari*2
Census 2011, states that 68.8 percent of rural population in India depends on climate susceptible sectors for their survival. India is one of the vulnerable country in the world exposed to climate-related disasters as 65 percent of India is drought prone, 12 percent flood prone, and 8 percent sensitive to cyclones. As a result, Climate Change is likely to challenge the livelihoods and causing damage to the natural resources. With this backdrop, this paper attempts to analyze with support of ICT, how it specifically help the rural life of the people in the study area to take appropriate decisions when there is poor awareness on the importance of sustainable natural resources time of climate change can be helpful for the poor to use ICT for their own needs at the time of degradation of natural resources rather than receiving information in the form of messages from government/NGOs? The study area is a suburb to Chennai, Ambatur Taluk (village) in Thirvallur district in the state of Tamil Nadu. This particular village population engaged in both the agricultural sector and in the allied activities. Based on the empirical evidence it is identified that rural people aware of the information related to weather and the use of ICT will help to identify their needs for their sustainable livelihood during climate change.
2 Evolution of Women’s Participation in Indian Political Activities: A glance of Tamil Nadu , G.Gokul Vigneswari#1, Dr. A. Thanappan*2
The Constitution of India is based on the principles of equality and it guarantee equality before law and equal protection to all citizens. It not only guarantees fundamental rights and freedoms, but also prohibits discrimination on the basis of religion, race, caste, sex, and place of birth. However, these rights have remained de jure and have not been translated into de facto rights. As such, women have been denied social, economic, civil and political rights in many spheres. An important area where women have been inadequately represented is in the political sphere. Articles 325 and 326 of the India Constitution guaranteed political equality, equal right to participation in political activities and right to vote respectively. While the latter has been accessed, exercised and enjoyed by a large number of women, the former i.e., right to equal political participation is still a distant dream. Lack of space for participation in political bodies has not only resulted in their presence in meagre numbers in these decision making bodies but also in the neglect of their issues and experiences in policy making.
3 Study of ‘Mergers & Acquisitions’ Growth strategy in E-Tailing Industry (A case Study of Flipkart-Myntra: The Online Giants) , Dr. Rajeshwari Malik
In a fiercely competitive e-commerce market, biggies are sounding a death knell for the small and mid-sized players threatening to eventually wipe them out of India's burgeoning e-tailing landscape. The domestic digital commerce market is expected to clock a higher growth in 2014-15 due to better internet penetration, increase in trust level and pricing advantage. Growing number of internet users, a more secure and convenient transaction system, coupled with lucrative offers and a 24x7 delivery system are the common drivers of growth. With Flipkart raising $1 billion in fresh funds and Amazon pouring $2 billion into the India market, many existing players could fall off the investors' radar paving the way for a two or three-way race between Amazon, Flipkart and Snapdeal in India. Investor’s appetite to pour money into smaller horizontal players like Tradus, Infibeam and ShopClues would come down substantially forcing some of them to hit the exit button. But the specialized online retailers such as Urban Ladder and HealthKart may hold on to their turfs despite the onslaught from the big e-commerce players. So far, Flipkart has risen close to about $1.7 billion from a clutch of investors as it fights out Amazon and domestic rival Snapdeal in a fast-growing e-commerce market, projected to touch $8 billion by 2016. India has 243 million internet users, and this number continues to grow rapidly due to increased smartphone penetration. Merger and Acquisitions are the most common approach used by these major players to grow in size and fight the competition across the world. This paper is an effort to study the M&A of Flipkart and Myntra and its impact on the e-tailing industry of India.
4 Impact of Human Resources Practices on Job satisfaction of Women Employees from Manufacturing Industries: Strategic Initiatives of Tiruvannamalai District , K.Swarnalatha#1, E.Hemavathi*2
This study aims at exploring the impact of HR practices on job satisfaction of women employee in the context of Tiruvannamalai district. A total of 60 responses from various manufacturing firms were collected and analyzed objectively. It was found that HR practices have significant association with job satisfaction of women employee. In addition, human resource planning and training and development were found to have positive impact on job satisfaction of women employee. Academicians, researchers, policy-makers, practitioners, students, local and foreign entrepreneurs of Tiruvannamalai district and other similar district could benefit from this paper by exploring the association between HR practices and job satisfaction of women Employees.
5 Information Communication Technology (ICT)-Facilitated Deviance: A Study among the School Children in Chennai City , Gia Coombes Antoniette #1, Agathumariyan Michael*2, Rengasamy Stalin*3, Dr. M. Srinivasan*4
Deviance is defined as any behaviour, belief or condition that violates social norms in society or group (Kendall 2006). However, the term deviance is relative and the nature of deviant activities is also relative which varies across time and space. This study investigates the current trends in deviant behaviour among a sample of high school and higher secondary school students in Chennai city. The study’s process involved a self-administered five-point Likert scale questionnaire that was given to 200 high school and higher secondary school students representing different categories of schools in the city. The study has attempted to not only find out the prevalence of traditional forms of deviant behaviour such as truancy, status offences, etc. but to also study more specific forms of deviant behaviour indulged in using modern day technology, particularly using cyberspace as the medium. The preliminary findings of the study show that a considerable percentage of the respondents were found to have indulged in various forms of deviant behaviour including Internet and web-oriented deviance.
6 Impact of Foreign Institutional Investors in Commodity Market, Dr. S. Rajamohan #1, G. Hudson Arul Vethamanikam *2
Investment is a basic things and necessary for each and every person. The investment is differing from one person to another person because it’s based on our salaries. This investment is a part of amount from the saving, the purpose of investment is getting more money through investment. Most of them want to more gain without risk but the real factors are based on risk. If you wants to get a more money in short period then should be face the high risk. If risk is low then return also low in the place of stock market. In primary stage the shares only to participant in the stock market but still the different kinds of commodity also participant in online market. Those who are want to buy the good then easy to buy and sell through online markets. Now a day the above 45 products are traded through online. Most of them are foreigners’, they are interest to invest the money in India. India is largest lands and also having the lot of natural goods is available. The one more important factor is returning the money within the stipulated time/period. These are the reason to present the paper above the title of “Impact of Foreign Institutional Investors in Commodity Market”.
7 Impact of Barriers and Remedial Measures in Foreign Trade of India , Dr.S.Rajamohan#1, D.Joel Jebadurai*2
India performance in the global trade is enhanced after the new economic policy in 1991. Industries are started and entered in the foreign trade are encouraged by the government with the lot of schemes and initiatives for the reason of the development of the economy. But international business is still complicated one for the industries are located in developing countries like India. It is mainly concerned with the reason of the industries are sunk with the various trade and Non trade barriers are involved in the international business. This paper focus on the various types of trade and nontrade barriers is involved in the international business, remedial measures to solve the barriers in the international business.
8 'Honour Killing' the Menace - A case study in Tamil Nadu , S. Murugananthan
Honour killing (inTamil,Gowravakkolaigal) have been considered as a cultural phenomenon practiced by most of the countries. This crime rate in India is more than thousands per year. There are various reasons why family members decide to kill their daughter and son in the name of maintaining their family honour. The most obvious reason for this practice is the caste system. Historically there were many issues in India and Tamil Nadu about the inter-caste marriage. The fact that the caste hierarchy continues to be at its stiff and the people from the rural areas refuse to change their bad notion. Hence, Prevention of honour killings will definitely decrease the number of victims and objective of this case study is focused about inter-caste marriage between Dalit and other communities, and also attempt to eradicate the caste notion from people mind and to take legal action to protect the couple and lovers who ever getting inter-caste marriage.
9 Lapsation- An Impediment to the Growth of Unit Linked Insurance Policies , N. Manikandan #1, Dr. P. S. Nagarajan *2
Early lapse of life insurance policies is one of the serious issues in the pace of Life Insurance market. In recent timesIRDA report witnesses twenty percentages of lapsed policies in the first year of the initiation of the ULIP. After the emergence of private sector in India, Life Insurance Industry had a significant growth that paves the way for competition as well as introduction of innovative policies with varieties of features. Early lapsation costs the Life insurer the major part of the first year’s premium, high degree of financial losses for policyholders and general dissatisfaction over Unit Linked Policies. As half million people needs to be covered with insurance in India, lapsation and existing policy holders’ dissatisfaction over products will make difficult for the insurance companies to pull the customers towards Life Insurance. This paper aims to suggest new strategies to reduce early lapsation and to enhance the growth of Life Insurance Sector.
10 Mobile Phones: New Venue of Victimisation - A Study among Young Girls in Chennai, India , M.V. Henry Jerome#1, M. Srinivasan*2
Information and Communication Technology (ICT) has grown in an unprecedented way, particularly the use of mobile has become rampant in the Indian society. About 73 percent of the population according to the Indian Telecom News now has access to cellular phones. This new and emerging ‘mobile culture’ among the people in general and among the youth in particular has both positive and adverse effects on their life style and behaviour. They are addicted to this culture. This new culture gives a way to new forms of harassment. This shift of physical venue to the ‘mobile’ venue of harassment throws newer challenges to the present society in India. This study would reveal how, significantly and particularly the young girls are more likely to be more harassed through mobile use. This study also explores various aspects of mobile harassment meted out on the young girls and the ways, the harassed girls deal with it and finally suggests ways and means to counter the emerging culture of youth. The structured questionnaire, particularly designed for the purpose of the present research in view of getting insights into the quantity, experience and intensity of mobile harassment was used to collect data from a sample of 200 young women in Chennai below the age of 30. Further this study discusses view points on victimisation and its link with the socio-economic status of the respondents and their reporting behaviour.
11 Psychological Perspectives on Teaching in Higher Education: Then and Now , Salome Divya Vijaykumar #1, Dr. T. Lavanya *2
Higher education systems are expanding at a rapid rate. As higher education systems grow and diversify, society is increasingly concerned about the quality of programmes. One of the main challenges of the education system is the lack of means to measure the quality of teaching. This paper attempted to understand the prevailing quality of teaching in higher education in India from the psychological perspective and to suggest ways of enhancement. The present study had a mixed method design. It was primarily qualitative in nature, supplemented by descriptive data for support. In order to validate the qualitative data, the technique of methodological triangulation was done. The three sources for the triangulation process were focussed group discussions (FGD’s), questionnaires and in-depth interviews. The total sample size in the study was 32 individuals- both male and female, 16 young adults and 16 middle aged adults. The purposive sampling technique was used with a set of inclusion and exclusion criteria. Findings indicated that the primary psychological processes involved in improving the quality of teaching in higher education were role modelling, attention, retention, mutual respect, motivational strategies, structural arrangements and adaptation to the environment. These findings have implications to teachers, youth, educational institutions and policy makers.