1 A Quantitative Study on How Internet Search Ads Generate Consumer Traffic to Advertisers' Website, Jungsun Son
This study aims to measure the impact of these two variables on consumers' ‘click-through’ rates (the number of users that click on the ad compared to the number of times the ad is delivered). The result is as follows. First, search ads play a critical role in drawing consumers to advertisers' websites. Once search ads are placed, the number of visitors increased tenfold. Secondly, when search ads are keyed to highly-involved words such as ‘IDC’, ‘hosting’ and ‘co-location’, click-through rates significantly fluctuate according to the type of advertising message. In this case, consumers respond much more positively to ads highlighting credibility and product quality than to ads with emphasis on sales and events. Thirdly, the placement of search ads also matters. The ad placed first in the search list overpowers ads in the third or fifth place in terms of click-through rates. However, there was no significant difference of click-through rates between ads in the third place and ads in fifth. Lastly, when estimating which variable plays the bigger role in bringing traffic to advertisers' websites, consumers are more receptive to the substance of the advertising message than to its placement, under the circumstances of high involvement.
2 The Popularity of Picture Books with Television Tie-in Contents in the Public Library, Patricia R. Ladd
This study analyzes circulation statistics of television tie-in picture books from the Wake County Public Library System in North Carolina to determine their popularity among patrons. Caldecott winning picture books were used as a point of comparison. This study also examined OPAC holdings from North Carolina public libraries to determine television tie-in picture book popularity among collection builders. The findings of the study show that television tie-in picture books are found to some degree in the vast majority of North Carolina public libraries, and are more popular than award winners in the Wake County system.
3 A Study on the Suggestions and Analysis on the Education Programs in the Presidential Libraries, Mi-Kyung Han
Presidential records are produced and collected with regard to Presidents' performance of his duties. Presidential libraries provide the users with open reading, exhibition, education, and promotion services. To maximize utilization of Presidential records as knowledge and information contents, it is most important to build educational programs as active services available. In this context, this study conducts investigation of the current status of education programs of Korea and US Presidential libraries. And this study also examines and analyzes distinguishing programs of 13 Presidential libraries in the US in order to bring up necessity for active educational programs and suggest various possible education programs. The findings of this study can be utilized as the basic reference materials to use in the process of building and pursuing plans for educational programs of Presidential libraries or individual record centers.
4 An Analysis of User Satisfaction of K University’s Library Service, Younghee Noh, Min-Ju Choi, Yong-Wog Choi, Sin-Won Jeong, Eun-Ji Jung, Mi-So Kang, Jin-Young Kim, Kyung-Won Lee, Sung-Jae Lee, Seon-Hye Oh, So-Yeon Park, Sung-Chul Shin, Da-Jeong Suh
This study purposed to discover whether or not academic libraries reflect these changing roles. We selected K University as the research target and surveyed user satisfaction of materials, staff services, facilities, electronic devices, media, and so on. The research findings are as follows: 1) the frequency of library visits of University K was on the high side, 2) the primary purpose of using the academic library was associated with learning or reading, therefore, the most used library spaces were related to that, 3) the most used library materials were ‘general books’, the most unused were ‘reference books’, 4) the most preferred way to obtain needed materials when failing to find wanted materials was ‘Contact librarian’. A similar phenomenon occurred in terms of facility use, 5) university K’s users were usually satisfied with the loan policy, 6) the rate of users who don't know whether there is user education was very high, the rate of users who have no experience with user education was extremely low. These research findings can be referenced by library management to improve libraries’ service quality and take advantage of complex spatial configurations.
5 A Study on Gendered Portrayals in Children's Picture Books with Mathematical Content, Patricia R. Ladd
This study analyzes sexism in children's picture books that incorporate mathematical problems and problem-solving into the plot to determine if children's earliest reading material is affecting the achievement gap between males and females in this subject area. The study focused not just on overall totals of male and female characters, but also analyzed which genders most often portrayed gender stereotyped behaviors and personality traits and which characters were most often shown with mathematical skills. The findings of the study show that there were twice as many male as female characters, and the math problem-solving was generally done by males in the majority of titles.
6 Contents Development of Library Signage Manual in Korea, In-Ja Ahn
There is an increase in the need of an unified manual for library signage system, due to recent increase in library construction or remodeling. This paper, therefore, can be a basic research to develop library signage system manual. Based on an anual released from KLA and the sum of opinions of expert groups, this research proposes a concrete list of contents for library signage system manual as follows. First, there is a need of theoretical basis of library signage system. Second, for the actual practices of signage system, planning, check list, and standard terms shall be necessary.
7 Strategies for Successfully Completing Online Professional Development, Kyeong-Hwa Kim, Mary E. Morningstar, Amy Gaumer Erickson
Recently, increasing demand for teacher professional development and significant advances in information and communication technologies has led to a proliferation of online professional development. In spite of online professional development's popularity and advantages, research indicates that there is a concern of considerably high dropout rates of online learners. Therefore, to reduce the dropout rates of the learners, this paper is designed to help teachers identify professional development opportunities that are tailored to their needs as well as successfully complete these learning experiences. To achieve the purpose of the study, the paper explores the considerations for evaluating the characteristics of online learners and online professional development. Using these evaluations, this paper provides practical strategies for helping elementary and secondary education teachers successfully complete online professional development without dropping out an online course.
8 The Availability of Access Features in Children's Non-Fiction, Patricia R. Ladd
This study analyzes the availability of access features in children's non-fiction as compared to their prevalence in adult non-fiction because such features are an important part of the research process increasingly demanded of younger and younger students in schools. Access features studied include: table of contents, index, bibliography, endnotes/footnotes, glossary, and suggestions for further reading list. This study found that children's non-fiction books were less likely to include bibliographies or endnotes, but more likely to include glossaries or suggested reading lists. Tables of contents and indexes were the two most popular access features in each section. Results are divided by Dewey Decimal Classification classes.
9 The Specification of Science Education Programs in the Local Public Library Focusing on the Programs In G-city, In-Ja Ahn
The city of ‘G’ has been made a number of achievements with its science program as a part of public library’s cultural program during the last 5 years. Recently, the national science centre has been established in the same city, the debate is now needed whether the science program in the public library have reasons to be maintained or to be reduced. The aim of this research is on the operating strategies of the science program in the public library. The research methods include case studies of operational strategies in domestic and foreign science centre, the level of satisfaction of local citizen on the science program, the vision of science program in the advancement of public library in the 21st century. In results, the research proposes that the science program in public library should be maintained, but with locally characterised programs. In addition, the study also advised on the provision of scientific information, the strengthened search functions, and the development of user-centred services for those in science fields.
10 Cultural Archetype Contents for the Traditional Wedding, In Hee Ahn
This research aims to perform a contextual study of the wedding customs, wedding procedures, and wedding costumes included in Korean traditional wedding culture, making use of cultural contents which form cultural archetypes. The range of wedding customs studied are set limits from the Joseon dynasty to ancient times, and, for wedding procedures and costumes, to the Chosun dynasty, when a wedding ceremony became the norm. Only wedding ceremonies performed among ordinary classes are included as subjects for this research; wedding ceremonies and costumes for court are excluded. The cultural archetypes developed within these boundaries suggest prior cultural content, developed beforehand. The research methods are focused on document records inquiry and genre paintings during the Joseon era, using museum resources as visual materials. The following is the outcome of this research: Firstly, wedding customs and procedures observed among folk materials are presented in chronological order. Secondly, the brides' and grooms' wedding costumes are also presented chronologically, differentiated by class-characteristics.
11 Digital Collection and Development Initiatives in Engineering College Libraries: An Analytical Survey, K. Kumar
The purpose of this paper is to study the initiatives on digital collection and development in engineering college libraries in the Rayalaseema Region of Andhra Pradesh. Eighty-one engineering college libraries in Rayalaseema Region have been surveyed to assess the initiatives taken on digital collection and development. This paper highlights opinions of librarians on most preferred digital materials and various digital resources acquainted with their library. The digital library initiatives cover a variety of activities starting from the digital collection building, digitization, digital collection, maintenance, and digital preservation. It is found that 34.57% of libraries are in the process of building digital collections, which is an encouraging trend among Engineering Educational Institutions in Rayalaseema Region.
12 A Preliminary Study on the Multiple Mapping Structure of Classification Systems for Heterogeneous Databases, Seok-Hyoung Lee, Hwan-Min Kim, Ho-Seop Choe
While science and technology information service portals and heterogeneous databases produced in Korea and other countries are integrated, methods of connecting the unique classification systems applied to each database have been studied. Results of technologists’ research, such as, journal articles, patent specifications, and research reports, are organically related to each other. In this case, if the most basic and meaningful classification systems are not connected, it is difficult to achieve interoperability of the information and thus not easy to implement meaningful science technology information services through information convergence. This study aims to address the aforementioned issue by analyzing mapping systems between classification systems in order to design a structure to connect a variety of classification systems used in the academic information database of the Korea Institute of Science and Technology Information, which provides science and technology information portal service. This study also aims to design a mapping system for the classification systems to be applied to actual science and technology information services and information management systems.
13 Log Usage Analysis: What it Discloses about Use, Information Seeking and Trustworthiness, David Nicholas, David Clark, Hamid R. Jamali, Anthony Watkinson
The Trust and Authority in Scholarly Communications in the Light of the Digital Transition research project1) was a study which investigated the behaviours and attitudes of academic researchers as producers and consumers of scholarly information resources in respect to how they determine authority and trustworthiness. The research questions for the study arose out of CIBER’s studies of the virtual scholar. This paper focuses on elements of this study, mainly an analysis of a scholarly publisher’s usage logs, which was undertaken at the start of the project in order to build an evidence base, which would help calibrate the main methodological tools used by the project: interviews and questionnaire. The specific purpose of the log study was to identify and assess the digital usage behaviours that potentially raise trustworthiness and authority questions. Results from the self-report part of the study were additionally used to explain the logs. The main findings were that: 1) logs provide a good indicator of use and information seeking behaviour, albeit in respect to just a part of the information seeking journey; 2) the ‘lite’ form of information seeking behaviour observed in the logs is a sign of users trying to make their mind up in the face of a tsunami of information as to what is relevant and to be trusted; 3) Google and Google Scholar are the discovery platforms of choice for academic researchers, which partly points to the fact that they are influenced in what they use and read by ease of access; 4) usage is not a suitable proxy for quality. The paper also provides contextual data from CIBER’s previous studies.
14 The Basic Concepts Classification as a Bottom-Up Strategy for the Semantic Web, Rick Szostak
The paper proposes that the Basic Concepts Classification (BCC) could serve as the controlled vocabulary for the Semantic Web. The BCC uses a synthetic approach among classes of things, relators, and properties. These are precisely the sort of concepts required by RDF triples. The BCC also addresses some of the syntactic needs of the Semantic Web. Others could be added to the BCC in a bottom?up process that carefully evaluates the costs, benefits, and best format for each rule considered.
15 Study of Analyzing Outcome of Building and Introducing System for Preserving Full-Text of e-Journal, Kwang-Young Kim, Soon-Young Kim, Hwan-Min Kim
Today, most researchers conduct their studies through the full-text of e-journals. Therefore, an important base for domestic development of science and technology is to obtain the full-text of quality e-journals by overseas researchers and to provide it to Korea’s researchers. This study aims to build a system based on the National Archiving Center for the full-text of e-journals and to make a service system for providing them to the public by acquiring the full-text of quality overseas e-journals. To do this, an analysis was made of the outcome of introducing such a system for full-text of e-journals in comparison with the investment. As a result, 112 more institutions, that is, from 47 institutions to 159 institutions, have introduced the system as of 2012, and the number of downloaded full-texts increased at least 2.17 times.
16 A Study of Public Library Patrons’ Understanding of Library Records and Data Privacy, Dong-Seok Kim, Younghee Noh
As instances of private information leak increase, taking steps to protect such information becomes a necessity. In this study of public library patrons, we strove for a comprehensive understanding of library usage records to suggest viable solutions for private information safety in public libraries. To this end, we investigated the patrons’ understanding of library usage records and determined the relationship between different user characteristics and privacy knowledge or leaks. The results show that a high number of patrons perceived these records as their own private information, but that there was no necessity for legal procedures or consent for the use of these records. Also, even though the understanding of these usage records showed that there was a relationship between the frequency of library visits and leaks of personal information, the correlation was not particularly strong.
17 Method of Improving Personal Name Search in Academic Information Service, Heejun Han, Seok-Hyoung Lee
All academic information on the web or elsewhere has its creator, that is, a subject who has created the information. The subject can be an individual, a group, or an institution, and can be a nation depending on the nature of the relevant information. Most information is composed of a title, an author, and contents. An essay which is under the academic information category has metadata including a title, an author, keyword, abstract, data about publication, place of publication, ISSN, and the like. A patent has metadata including the title, an applicant, an inventor, an attorney, IPC, number of application, and claims of the invention. Most web-based academic information services enable users to search the information by processing the meta-information. An important element is to search information by using the author field which corresponds to a personal name. This study suggests a method of efficient indexing and using the adjacent operation result ranking algorithm to which phrase search-based boosting elements are applied, and thus improving the accuracy of the search results of personal names. It also describes a method for providing the results of searching co-authors and related researchers in searching personal names. This method can be effectively applied to providing accurate and additional search results in the academic information services.
18 Building up an IT Service Management System through the ISO 20000 Certification, Jung-Hoon Park, Hwan-Min Kim
This study prepared a foundation to provide high-quality services in a stable and effective way to meet the customer expectations, by building up and establishing an ISO 20000 certified IT service management system and protecting the information assets from various threats through effective system operation that meets the requirements of international standards, in order to ensure the reliability and stability of NDSL public services provided by KISTI Information Service Center and to enhance the customer satisfaction.
19 Professional Inclination of Library and Information Science (LIS) Students of India: A Study of Socioeconomic Background and Career Choice Factors, KP Singh, Harish Chander
The purpose of the study is to assess the professional inclination, academic and social background, family status and their occupation, gender distribution, choice of work, and their perceptions of aspirant LIS students. The study examined the various career choice factors and sources of motivation that influence the students of LIS profession. The data has been collected from the 251 LIS students’ enrolled five prominent universities of North India. The results indicate that majority of female students join the LIS profession because of employment opportunities. Most of the respondents are from rural areas, hails to middle class families and their educational background in Arts/Humanities and Social Science subjects. Majority of the respondents choose the LIS profession as primary career because for the better employment possibilities. The study recommends the public awareness about the LIS profession in India.
20 Discourse Structure Analysis for Requirement Mining, Juyeon Kang, Patrick Saint?dizier
In this work, we first introduce two main approaches to writing requirements and then propose a method based on Natural Language Processing to improve requirement authoring and the overall coherence, cohesion and organization of requirement documents. We investigate the structure of requirement kernels, and then the discourse structure associated with those kernels. This will then enable the system to accurately extract requirements and their related contexts from texts (called requirement mining). Finally, we relate a first experimentation on requirement mining based on texts from seven companies. An evaluation that compares those results with manually annotated corpora of documents is given to conclude.
21 A Balance of Primary and Secondary Values: Exploring a Digital Legacy, Amber L. Cushing
This exploratory research explores the concept of a digital legacy as a general concept and as a collection of digital possessions with unique characteristics. The results reported in this article are part of a larger study. In Cushing (2013), the author identified the characteristics of a digital possession. In this study, these characteristics of a digital possession were utilized to explore how the characteristics of several digital possessions could form a collection, or a digital legacy. In addition to being explored as a collection of digital possessions, data was collected about the general concept of a digital legacy. In part I of the study, 23 participants from three age groups were interviewed about their general concept of a digital legacy. Five general characteristics describing a digital legacy were identified. In part II of the study, interview data from Cushing (2013) was used to create statements describing digital possessions. The statements were classified utilizing the archival concept of primary and secondary values, as well as the consumer behavior concepts of self extension to possessions and possession attachment. Primary value refers to the purpose for which the item was created, while secondary value refers to an additional value that the participants can perceive the item to hold, such as a perception that an item can represent one’s identity. Using standard Q method procedure, 48 participants were directed to rank their agreement with 60 statements (written on cards), along a distribution of ?5 to +5, according to the characteristics of the digital possession they would most like to maintain for a digital legacy. The ranked statements were analyzed using Q factor analysis, in order to perceive the most common statements associated with maintaining digital possessions for a digital legacy. Q method results suggested that most individuals described the digital possessions they wanted to maintain for a digital legacy using various combinations of characteristics associated with primary and secondary values. This suggests that while some participants will respond to personal archiving based on the concept of preserving identity (a perceived secondary value), this will not appeal to everyone. Information professional could consider this difference in appeal when marketing personal archiving assistance to patrons.
22 Inter?Journal Knowledge Map using Citation Information and Subject Classification, Seok-Hyoung Lee, Seo-Young Jeong, Kwang-Young Kim
In this paper, citation data that is cross?referenced among journals is established using reference data in CrossRef. Using the established citation data, cited information is created and using DDC classification information, journals are classified. Using this inter?journal citation information, subject classification and time information, the relationship among the journals is analyzed. In other words, the relationship among frequently cited journals is expressed with DDC classification, and whether the subject classification is inter?related to journals and whether the subject journals are relevant are analyzed by year. As a result, it is shown that most journals are co?related and that technology (600) in particular is strongly co?related to natural science and mathematics (500) and social sciences (300). However, the analysis of journals by year shows that researches in the field of language (400) are conducted by heavily citing natural science and mathematics (500) but not the other way around with only a few citations after the year 2000. It is shown that there could be fusion among disciplines of no direct relations to each other.
23 The Characteristics of Journal Editorial Boards in Library and Information Science, Peter Willett
A study of the members of the editorial boards of 16 leading LIS journals shows that the boards vary markedly in size, in diversity (in terms of both gender and nationality) and in the experience and publication/citation profiles (based on Web of Science data) of their board-members. A typical editorial board member will be male, work in the USA, have published their first LIS article in 1995, and have 9.5 publications and 39 non-self citations to those publications, with the publication/citation profiles differing significantly from those of non-board-member contributors to the 16 journals.
24 The Human Brain and Information Science: Lessons from Popular Neuroscience, Paul Sturges
Insights from the recent wealth of popular books on neuroscience are offered to suggest a strengthening of theory in information science. Information theory has traditionally neglected the human dimension in favour of ‘scientific’ theory often derived from the Shannon-Weaver model. Neuroscientists argue in excitingly fresh ways from the evidence of case studies, non-intrusive experimentation and the measurements that can be obtained from technologies that include electroencephalography, positron emission tomography (PET), functional magnetic resonance imaging (fMRI), and magnetoencephalography (MEG). The way in which the findings of neuroscience intersect with ideas such as those of Kahneman on fast and slow thinking and Csikszentmihalyi on flow, is tentatively explored as lines of connection with information science. It is argued that the beginnings of a theoretical underpinning for current web-based information searching in relation to established information retrieval methods can be drawn from this.
25 An Evaluation of Applying Knowledge Base to Academic Information Service, Seok-Hyoung Lee, Hwan-Min Kim, Ho-Seop Choe
Through a series of precise text handling processes, including automatic extraction of information from documents with knowledge from various fields, recognition of entity names, detection of core topics, analysis of the relations between the extracted information and topics, and automatic inference of new knowledge, the most efficient knowledge base of the relevant field is created, and plans to apply these to the information knowledge management and service are the core requirements necessary for intellectualization of information. In this paper, the knowledge base, which is a necessary core resource and comprehensive technology for intellectualization of science and technology information, is described and the usability of academic information services using it is evaluated. The knowledge base proposed in this article is an amalgamation of information expression and knowledge storage, composed of identifying code systems from terms to documents, by integrating terminologies, word intelligent networks, topic networks, classification systems, and authority data.
26 A Study on Developing and Refining a Large Citation Service System, Kwang-Young Kim, Hwan-Min Kim
Today, citation index information is used as an outcome scale of spreading technology and encouraging research. Article citation information is an important factor to determine the authority of the relevant author. Google Scholar uses the article citation information to organize academic article search results with a rank algorithm. For an accurate analysis of such important citation index information, large amounts of bibliographic data are required. Therefore, this study aims to build a fast and efficient system for large amounts of bibliographic data, and to design and develop a system for quickly analyzing cited information for that data. This study also aims to use and analyze citation data to be a basic element for providing various advanced services to the academic article search system.
27 A Study on Developing and Refining a Large Citation Service System, Kwang-Young Kim, Hwan-Min Kim
Today, citation index information is used as an outcome scale of spreading technology and encouraging research. Article citation information is an important factor to determine the authority of the relevant author. Google Scholar uses the article citation information to organize academic article search results with a rank algorithm. For an accurate analysis of such important citation index information, large amounts of bibliographic data are required. Therefore, this study aims to build a fast and efficient system for large amounts of bibliographic data, and to design and develop a system for quickly analyzing cited information for that data. This study also aims to use and analyze citation data to be a basic element for providing various advanced services to the academic article search system.
28 A Study on the Development of Curriculum Track for Civil Service Librarian, Younghee Noh
The goal of this study is to improve the competitiveness of professional librarians in society. To this end, we analyzed domestic and international LIS curriculum, determined demand from field librarians through a survey, carried out job analysis by library types, and developed an operating model for LIS curriculum by synthesizing all of these results. Finally, we suggested a course of study for civil service librarians based on this model. As a result, the six required courses for civil service librarians are: Introduction to Library and Information Science, Information Organization, Information Services (Reference and Information Services), Library Management, Information Retrieval, and Field Work. The four core courses for the civil service concentration are: Collection Development, Information Sources by Subjects, Public Library Management, and Digital Libraries. Suggested electives best suited to this career path include Using Web Resources, Information Literacy, Information Services in Culturally Diverse Communities, Library Marketing, Libraries and Cultural Programs, Reading Guidance, Library History, Small Library Management, Studies in Library Buildings, Library Cooperation, Managing Digital Collections, and Information and Communication in a Digital Age.
29 The Popularity of Picture Books with Television Tie-in Contents in the Public Library, Patricia R. Ladd
This study analyzes circulation statistics of television tie-in picture books from the Wake County Public Library System in North Carolina to determine their popularity among patrons. Caldecott winning picture books were used as a point of comparison. This study also examined OPAC holdings from North Carolina public libraries to determine television tie-in picture book popularity among collection builders. The findings of the study show that television tie-in picture books are found to some degree in the vast majority of North Carolina public libraries, and are more popular than award winners in the Wake County system.