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Revista Metropolitana de Sustentabilidade

Journal Papers (63) Details Call for Paper Manuscript submission Publication Ethics Contact Authors' Guide Line
1 Um estudo do sistema de valor do setor automobilstico sob o enfoque da ecologia de empresas, Sergio Dantas, Mrcio Shoiti Kuniyoshi and Martinho Isnard Ribeiro Almeida
The study presents the results of a survey of a network of auto dealers and their relationship with the players members value system of an automaker. With a literature review on the ecology of enterprises and value chain system and tried to understand how to give the interactions between members of the same chain. Seeking representation and identify the strength of each level. It was selected for this research an automaker, market leader, in popular new cars. For data collection were developed a structured questionnaire (survey) with open questions and a Likert scale. Despite the quantitative character, the survey sought to obtain respondents' impressions about the current relationship and prospected with the other members of your value system (suppliers, competitors and customers). The result shows that in this segment, the customer and the supplier (automaker) have a great bargaining power over automotive Dealers, providing little leeway in the strategies. Compared to competitors, it was observed that there is still a dim view and undefined by the managers of the dealerships, meaning that in addition to monitoring of prices and promotions, nothing more is known about the main competitors.
2 Qualidade de vida no trabalho: proposta de avaliao para os profissionais de micro e pequenas empresas do setor logstico , Orlando Roque da Silva, Jucelaine Lopes de Oliveira and Adani Cusin Sacilotti
The concept of Management of Quality of Work Life (MQWL) search to develop mechanisms for the individual has balance between their professional and human life. The great challenge for organizations is to match the organizational need, dictated by the market with its rapid businesses changes and individual needs. Understanding the individual as an entire person with numerous and diverse interests and knowledge that can be directed to the activities performed in the organization is one of the conditions for having this compliance. This work, following the proposals made by Richard Walton, is an indication for evaluation especially for micro and small enterprises. The purpose of this article is observe the concepts and establish variants understood as fundamental in the production environment of micro and small enterprises sector logistics. Keywords: Quality of work life; Logistics; Evaluation model.
3 A incidncia da mfia na economia italiana na crise da unio europeia, Cristiane Mancini
The article examines the extent of the financial activity of the Italian Mafia in the economy following the 2008 financial crisis. And pointed out as very relevant in support of the financial flows of the country and its trade relations with Europe.The expansion of financial activity mafia accompanies the integration of markets, with the possibilities of creating companies in sectors with high profitability enough to justify moving the capital. The paper presents empirical evidence of the impact of the mafia in economic variables. The results will be compared and in dialogue with the literature on organized crime and its economic effects. In the European Union, Member States are faced with the additional challenge of analyzing the issue from the perspective of which core values are being put at risk by crime, and if these values are the sum of the values of the members, or the EU represents a set unique values. Themes, from which are questioned failures of public institutions that contribute to the support and expansion of organized crime. Keywords: Mafia; European Union; Financial transactions;European institutions.
4 O SAP e a governana de TI: suas contribuies para as melhores prticas nas organizaes, Edson Labadessa, Marcos Rodrigo Bittencourt, Michel Menezes Roberto & Alessandro Marco Rossini
The best Information Technology (IT) governance is generated by the absolute control of all risks. It is possible conceptualize that a business management system can reduce the time with administrative tasks and make the company gain more time to care for the strategic management of information. This is the main concept that this article attend. The IT organizations must adopt a model of IT governance to increase efficiency and demonstrate that they can add value to the business. The function of IT in organizations is becoming more important, though productivity gains do not occur on the same scale of IT growth. Regardless of the contribution that IT can provide to the business environment, we must first analyze the company profile. Keywords: SAP; CobiT; Itil; IT governance; Best practices.
5 O uso dos tablets nas organizaes: analise do impacto no ambiente de trabalho, Gustavo Pacheco Fontes & Paula Meyer Soares Passanezi
The technological discoveries dating from the XVIII and XIX centuries. These findings significantly impacted the mode of production and the management of organizations, changing their processes and hierarchical structures to make them more agile. This work will approach about changes filed by technology in the environment of organizations, focusing on the use of tablets in the activities business and other segments of society. It can be seen that the inclusion of tablets in the corporate world has given a new momentum in the decisions and in the strategies and increased competition among markets. Keywords: Tablets;Competitive strategy; Organization;Technology; Knowledge.
6 Criao e desvio de comercio no Brasil, uma anlise sobre as vantagens estticas da integrao regional, Augusto de Pinho Rodrigues & Herida Cristina Tavares
This study will aim at estimating the static gains of economic integration within MERCOSUR, through the study of creation and trade diversion observed in Brazil with regional integration (bloc) compared with the losses and gains with the rest of the world. The hope is to contribute to the debate about what strategy and predominantly beneficial for the countries: the opening multilateral or regional integration from the point of increasing economic welfare considering the change in the value of tariffs in the year prior to signing the treaty that rise to the MERCOSUR (1993), to the present stage of integration (2009) for various industrial sectors. Keywords: Economic integration; Creation and trade diversion; Road-regional strategy; Multilateralism.
7 Quality service and customer satisfaction: a study in the retail pharmaceutical, Helenita Rodrigues da Silva Tamashiro
Starting on a discussion based on the redemption of the conceptual aspects of satisfaction and expectations, the goal of such investigation is to verify if the services rendered by the distribution networks of the pharmaceutical sector attend to their clients expectations and satisfaction level. The deliberately non-probabilistic sample was composed by 91 executives involved directly in the commercial relations established between pharmacies and the pharmaceutical products distribution networks. The data collected by a survey was analyzed having as a base the calculation of arithmetical mean and the application of linear regression to the variables Expectation, Perception and Satisfaction, regarding the dimensions selected in the study. The results showed that there is a low level of satisfaction regarding the services rendered by the distribution networks of the analyzed sector. Keywords: Service Quality; Clients Satisfaction; Distribution Networks; Pharmaceutical Retail.
8 Cooperativas populares de reciclagem: o caso da cooperativa de catadores de material reciclvel de Ribeiro Preto , Daielly Melina Nassif Mantovani & Maria Flavia Barbosa Leite
The social cooperatives, in view of supportive economy, are pointed as a necessity to social inclusion of many marginalized employees in the work market and society. Thisarticlepresentsthe case oftheRecycling Material Cooperativefrom Ribeiro Preto (Cooperativa dos Catadores de Material Reciclvel de Ribeiro Preto). The cooperative, in partner with a non-governmental organization (Casa das Mangueiras) tries to improve the social conditions of the employees and their fair social inclusion. This study used a qualitative approach and presents a single case analysis. The results show that the whole performance of these organizations, using the social cooperative principles, mutual help and training, promotes real improves in social conditions of these people and in the acceptation and recognition of their profession in society. Keywords: Social cooperatives; Supportive economy; Local development; Social reform; Recycling.
9 A relevncia da participao pblica nos processos de avaliao socioambiental: estudo de caso hidroeltrica Tucuru , Luiz Claudio Gonalves, Paula Meyer Soares Passanezi & Orlando Roque da Silva
The process of public participation in decision-making in a national social environmental, is not properly systematized, has some shortcomings and misconceptions needing so adjustments allowing for its correct operation and application.This article, through a literature review discusses the major foundations and approaches to support effective public participation in social environmental assessment processes. Methodologically, this study was also based on a case performed in Hydroelectric Tucuru, which made use of semi-structured interviews with technicians and staff work, aimed at collecting information about the effective participation of civil society in decision-making in various stages of this project Keywords: Public management; Public participation; Sustainability.
10 Auto avaliao e avaliao institucional no contexto da educao superior, Dumara Coutinho Tokunaga Sameshima
Institutional Assessment is a comprehensive action, radical mobilizing and engaging the institution as a whole. Process is not indifferent or neutral. Instead, take advantage reaffirms values considered positive, the judge denies negative, their social relationships and work involved in all aspects of academic life and institutional (Newton Balzan and Jos Dias Sobrinho). As pointed out by the authors of the text, the institutional assessment is a challenge for managers in the field. In this sense this study addresses the understanding of Institutional Assessment and investigation procedure, that explicitly and reveal the subject institution's social reality prevailing in its various dimensions, identifying their points of excellence, their focus create obstacles, pointing paths and prospects for institutional development. The process of self-assessment meets the desire of institutions to maintain the provision of quality services and meet legislation on Institutional Assessment, specifically the Law. 10861/2004 which regulates the National Assessment of Higher Education - SINAES. The author's desire to emphasize that institutions of higher learning, being recognized as educational institutions, research and extension to provide excellence in education, training people competent, ethical and socially committed to the real exercise of citizenship. Keywords: Institutional assessment; Higher education; Teaching
11 M - Business: conceitos, caractersticas e aplicaes, Carlos Vital Giordano
The technologies of wireless communication (wireless), irreversibly emerged in the early 2000s to cause turbulence in business environments. Facilities like ubiquity, total connection and friendliness in the use made their acceptance are almost immediate for users, for developers and for professional business modelers. These technologies have emerged as the solution operational, economic and strategic to the XXI century, and according to forecasts from research institutes, the turnover generated are still significantly expressive. This article uses a literature and one case study seeks to present and evaluate the impacts generated by m-business in the business strategies of modern enterprises.
12 Fatores competitivos na implementao de sistemas ERP: estudo de caso de uma empresa de geradores eltricos, Emerson Luiz Prado & Paula Meyer Soares Passanezi
The increasing globalization of markets and increased competitiveness has required the use of appropriate management information in decision-making of companies. The Enterprise Resource Planning (ERP) is an integrated information system widely used by managers in their decision making processes. This exploratory case study, conducted in the company Stemac S/A, aims to analyze the advantages and disadvantages of the ERP system and compares them the real needs of the company. Specifics objectives include: identifying what benefits generated with the use of ERP in business, your relationship with costs, list the improvements that have occurred or not in the stages of production and the effects on quality and productivity. The study results show that the benefits achieved were the significant improvement in plant operations and decision making, presenting with increased production index assertiveness products without rework on the production line, reducing the cost of inventories and improve the quality of products in the industry. Keywords: ERP systems; Advantages; Disadvantages; Quality.
13 Gesto das relaes intermunicipais, Leonel Mazzali & Jos Carlos Coelho Niero
The paper presents evidence to broaden the debate on the management of inter-relationships among local governments. It is an exploratory study, seated on extensive research literature. Te main conclusion is the defense of the adaptative nature of interlocal governance; evolving decisions regarding cooperation with other governments and ways of implement it. Keywords: Interlocal relationships; Local governance; Interlocal cooperation.
14 O papel do arranjo fsico e da gesto de informaes como ferramenta para melhoria da competitividade e desempenho dos processos de uma lavanderia industrial, Liliam Amaral, Gabriela Cezimbra, nio F. Rodrigues, Lucas R. Deliberador, Egdio R. Tsuji, Lus C. Magarian & Alexandre Formigoni
The physical arrangement of industrial operations has a great influence on the process performance. The location of processing resources can compromise productivity, making the resources that have transformed take paths that increase processing costs and may jeopardize the term of order fulfillment. The present study aims to demonstrate that a good analysis of the activities referred to as media, allows gains regarding the distances and the presence of in-process inventories (WIP) of a production system on an industrial laundry. The main changes proposed in the study concern the reallocation of productive resources, which allowed reevaluate the paths followed by products during processing and release sites of general circulation, translating to the company as a reduction of time, cost and improvement of service. Keywords: Physical Arrangement; Layout; Process; Planning; Production.
15 Impactos das atividades porturias no sistema estuarino de Santos, Orlando Roque da Silva
It is increasing the preoccupation with the estuary system due to the importance that it presents and its unique environmental characteristics that result in high biological productivity. In this work we analyze the impacts caused in Santos Estuary System by the port activities. In the lasts years, urban settings and the development of industrial, port, fishing activities, mineral exploration, tourist activities, and others, without adequate planning, comes placing in scratch the basic attributes Brazilian estuaries and ecosystems associates, resulting in local population life quality decrease. Keywords: Coastal management; Port management; Environmental management.
16 O uso das redes sociais na internet na sociedade brasileira, Edson Labadessa
This study addresses the social networks, propagated through the Internet, which are widely exploited in Brazil and abroad, to share personal and professional information. It is observed that the magic lies in the lack of control over what is published. Companies that use these networks for both the monitoring of its employees as a thermometer and marketing of the organization against its competitors and customers. There, the customer's voice is amplified, and today, few companies are ready to have your customers coming and connected by these social networks. It was concluded, with this work, that social networks are considered strong creative ideas, the so-called "online influence", since the message shared in these networks by the various social networks (Facebook, Twitter, etc.) Spread very fast and reach a large array of receptors, creating a network of followers. Keywords: Social Networking; Information sharing; Influence.
17 Estudo de viabilidade econmico-financeira de uma central geradora hidreltrica (CGH), Bruno Santos Lopes Candido & Fernando de Almeida Santos
The article discusses the evaluation of a Central Hydroelectric Generator (CGH), as an investment. The objective is to project the cash flow of the project and evaluate outcomes to ensure important information for decision-making through technical analysis of investment projects. The work begins with literature on the subject and subsequent case study. To develop this study was carried out data collection on construction and identification of key variables related to energy market in Brazil. Later techniques were used for evaluating investment projects, regarding their financial feasibility. An interview with a business sector, and research and consulting firms. The result was positive and showed that the project is a viable investment thus adding value to shareholders compared to other investment alternatives in the financial market. Keywords: CGH; Economic and Financial; Electricity
18 Possibilidades e limites do ciclo de melhoria contnua PCDA como elemento de aprendizagem, Celso Machado Jnior & Marco Antonio Batista da Silva
The aim of this study is to investigate the possibilities and limits of the use of continuous improvement cycle, PDCA, as a tool that contributes to the development of individual learning in the organization. It is a qualitative, descriptive end uses the case study as a method. It was observed that the practice proposed by PDCA, can be used in the process of knowledge creation in line with the authors in the field, constituting a form of knowledge management within the organization, enabling the creation of tacit knowledge and its explicit transformation were not observed limits for their use. Keywords: Learning in organizations; Cycle PDCA; Individual learning.
19 O uso do TLS (Teste de Liderana Situacional) como instrumento de avaliao de gestores restaurantes, Francisco Geov Feliciano da Silva, Roberto Agostinho de Mello & Catalina Naomi Kaneta
Several models of leadership were presented over the decades in order to discover the existence of an ideal profile of a leader. The contingency leadership is more a model that attempts to help meet this challenge, considering that there isn`t a single model of ideal lead, but their actions should be flexible according to the situation. This study aimed to identify whether the leadership contingency is present in the processes of managing people in the company restaurant segment. For this the Situational Leadership Test - SLT (developed by AgostinhoMinicucci), was applied in a small business in this sector of the city of So Paulo. It was investigated six leaders, and the results indicated the presence of leadership contingency management processes, however there was no predominance. Keywords: People Management; Situational Leadership;Food sector;Restaurants
20 O impacto na cultura organizacional devido implantao da tecnologia da informao: um estudo de caso em um hospital filantrpico , Henrique Csar Melo Ribeiro & Rosany Corra
Increasingly, information technology is having an important role in the strategy of the organization, also impacting on their culture. An organization to obtain differential has that is integrated and aligned with their processes and IT is providing and facilitating such a bond. It is understood that IT is a tool that brings the culture differential is difficult to be molded. The aim of this paper was to study the impact on organizational culture by the introduction of information technology in a charity hospital. Research was exploratory type, field, qualitative and quantitative, and adopted the technique of case study. Data collection was done through questionnaires closed. We conclude that the Hospital Charitable studied, remained with certain conservatism in their culture and that seven years have adopted advanced technology in the Hospital, impacting directly on your organization's culture. Keywords: Organizational Culture; Information Technology; Charity Hospital.
21 As tecnologias de informao e comunicao usadas pelos prestadores de servios logsticos: reviso de literatura , Carolina Lusa dos Santos Vieira, Mnica Maria Mendes Luna & Dbora Tocchetto de Castro
With the growth in the supply of logistics services, and the increase of competition, the use of information and communication technologies (ICT) is now considered by logistics service providers (LSP), a source of competitive advantage. Through a literature review, this paper seeks to identify which technologies have been used by the PSL. Analyzing 47 articles on the subject, published in international journal that has the largest number of works on PSL, applications of technologies by PSL were analyzed according to a taxonomy suggested based on literature - software, hardware and networks. Among the results highlight the technologies cited by categories and greater scientific interest, such as EDI, RFID, TTS, WMS and Internet. Keywords: Information technology and communication; Logistics service providers; Literature review; Use of technology.
22 Sustentabilidade nas entranhas dos discursos, Jadir Mauro Galvo
The theme of sustainability has not yet achieved the feat of make up as an integral part the theoretical medley that brings out our most everyday actions, often visits some of our thoughts and permeates many of our speeches. The big event of 2012, the meeting gathered Rio +20 glances from all corners of the planet around that theme as burning, but we still see forward timidly. Although we have no very clear what the term sustainability closes it does not sound quite strange. Associate with things like ecology, planet, wastes emitted by smokestacks of factories, deforestation, recycling and global warming must be related, but our goal in this article is the least of clarifying the term conceptually and more try to observe as it appears in speeches of such conference. When the competent authorities talk about sustainability relate to what? We intend to investigate the lines and between the lines of these speeches, any assumptions associated with the term. Therefore we will analyze the speech of the Peoples Summit, the opening speech of President Dilma and emblematic speech of the President of Uruguay, Jos Pepe Mujica. Keywords: Sustainability; Rio+20; Triple Bottom Line.
23 O que ? Por que investir? A percepo de professores de administrao acerca da responsabilidade ambiental, Juliana Guimares Garcia da Costa & Roberto Brazileiro Paixo
This research aimed to examine what is an environmentally responsible company and what motivates this company, according to the perception of professors of Administration. In order to achieve this goal, 69 interviews were collected, which were analyzed by using the technical devices of the Discourse of the Collective Subject (DCS), in a qualitative and quantitative approach. The central ideas identified allows us to conclude that, for professors of Administration, an environmentally responsible company is the one that does not harm the environment and is concerned about the environmental impacts, acts beyond its legal obligations and has adequate internal processes. Its motivations for investing in sustainable actions refer to an improvement of the corporate image in the market, or to the pressure imposed by the consumer and society, besides the environmental awareness of the company or just to meet the obligations imposed by legislation. Keywords: Environmental responsibility; Professors; Discourse of the collective subject.
24 Estimulando o consumo sustentvel por meio do comportamento socioambiental empresarial: um estudo no Walmart Brasil , Minelle Enas da Silva
Under a market dynamic current, increasingly new behaviors of business are required in relation to the social and environmental aspects. Thus, considering the emergence of a new consumption paradigm, this paper aims to identify how a social and environmental behavior of Wal-Mart Brazil can be stimulating an effective sustainable consumption in the supermarket retail. According to this idea, this research had a qualitative approach and was conducted by a case of study, in which we identified that with an incorporation of responsible practices exist a stimulus to sustainable consumption in the retail studied, in order to a new behavior in the company. For this, we can identify that was necessary a set of social interactions that contribute with a different perspective. Keywords: Sustainable Consumption; Social and Environmental Behavior; Stakeholders.
25 Responsabilidade socioambiental no processo de adaptao estratgica da cooperativa Aurora alimentos no perodo de 2004 a 2010, Rosiane Oswald & Elaine Ferreira
The objective of this study was to understand the process of strategic adaptation, with a focus on environmental responsibility of the Aurora Foods Company. There search is characterized as descriptive, case study, with a longitudinal study. The model of Pettigrew (1987) was used, who propose to investigate the stage of change in the process, content and context dimensions. The primary data collection occurred by personal interviews, and the secondary data was obtained through organizational documents, reports, and other secondary sources. In the data analysis, the main events were studied based on theoretical work relating to environmental management and strategic fit in relation to social responsibility by the model proposed by Schwartzand Carroll (2003). It was concluded that the changes were linked to forms of management's vision, a process of continuous learning, and of clarity about the whole complexity that involves social and environmental variables, which has been evolving with the environmental issues, evolving a set of actions, conduct and management. Keywords: Strategic Adapting; Environmental Management; Food Sector.
26 A gesto socioambiental em uma empresa de transporte coletivo urbano no municpio de Santa Maria-RS, Antonio Reske Filho, Guerino Antonio Tonin & Luz Antonio Rossi de Freitas.
It is remarkable corporate commitment postures socially correct, environmentally sustainable and economically viable management practices. It is in this sense that environmental responsibility becomes an important variable in the competitive strategy of firms to seek to achieve and demonstrate to society sound environmental performance by controlling the impacts on the environment. Public policies for transport, private companies that hold the granting of urban transport services need to adopt measures that go beyond mere legal compliance required by regulatory and inspection bodies, adopting practices of social and environmental responsibility to minimize the negative impacts and improve quality of transport services rendered. In this sense becomes relevant the study of environmental responsibility practices of shipping company in the study. The increasing importance of environmental issues must be adequate legislation, social demands and aligned with the organization's strategy. In this sense, this research studies the environmental management adopted in a urban public transport company of the city of Santa Maria, RS, specifically intends to investigate management practices in relation to environmental and social issues and their alignment with the business strategy. This is an exploratory research using the case study because it is deep and thorough study of a single object in search of a definition of a set of data to assist the process of description or totality phases of the social process Company MEDIANEIRA TRANSPORT LTD., and conclusions are limited only to the context of the company, indicating that sustainability strategies are aligned with the business philosophy of the company, projecting a positive image in front of employees and society. Keywords: Environmental social management; Urban transport; Environmental Responsibility.
27 Estudo sobre a utilizao de portos secos no Brasil e uma proposta de implementao desses no Estado de Mato Grosso do Sul, Sivanilza Teixeira Machado, Rodrigo Couto Santos, Joo Gilberto Mendes dos Reis, Rone Vieira Oliveira, Lucas Rodrigues Deliberador & Marly Cavalcanti
The bureaucracy of customs system in Brazil and the logistics are the main obstacles in the competitiveness of Brazilian exports. Long queues at ports and delays in goods shipment cause wastes of millions of Reais every year to the country. This way, Dry Ports are an option to reduce time in this process. The concept consists in make the documental analysis before the loads reach the ports, facilitating the flow of production. This article analyzes the Brazilian Dry Ports and presents a study for the establishment these in Mato Grosso do Sul state. This is one of the most important states in Brazilian agribusiness and is located more than a thousand kilometers from the main ports of the country, what makes your logistics to be expensive. The creation of Dry Ports in the state would make agile the process of unloading in ports, making your vehicle fleet quickly return to the state and thus reduce the costs of the logistics process. Keywords: Logistics; Dry Ports; Mato Grosso do Sul State.
28 Ferramenta para identificao do valor e da disposio de compra dos consumidores de produtos ecolgicos, Geysler Rogis Flor Bertolini, Loreni Teresinha Brandalise, Claudio Antnio Rojo & lvaro Guillermo Rojas Lezana
The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogative model. The proposed tool consists of two steps; the first is to check the value and purchasing preference of consumers towards environmentally friendly products. The second step is the simulation of supply environmentally friendly product to consumers. Based on the results, showing whether or not consumers will buy the product eco-organizations will obtain relevant information for decision making. Keywords: Value; Purchase; Price; Environmentally friendly products.
29 O plano de gerenciamento de resduos de servio de sade, Jssica Carvalho Bagio, Maria Tereza Saraiva de Souza, Flavia Letcia da Silva Freitas & Paula Marques Campanrio
Solid waste featuring one of today's environmental problems. In this scenario, we sought to identify the importance of Waste Management Plan Health Service (Plano de Gerenciamento de Resduos de Servio de Sade PGRSS). This goal was achieved through a review of the literature from 1995 until 2012. This study revealed that the preparation of PGRSS is important in dealings of waste in the health system, because through it is possible to provide information to the manager. However, it was identified that the lack of technical information for the generator is not the only factor that leads to poor management of such waste in Brazil. Keywords: Waste health service; Management waste health service; Hospital waste.
30 Isabel Cristina dos Santos, Edson Keyso de Miranda Kubo & Wilson Aparecido Costa de Amorim, Formao do cluster tecnologico de So Jos dos Campos: trajetria e implicaes
This article analyses the relationship among entrepreneurship, innovation and growth path regarding the technological cluster in So Jose dos Campos, state of So Paulo. This is an exploratory and descriptive study, supported by documental research and questionnaires applied in a non-probabilistic sample. The results show a relevant social reorganization since CTA/ITA were implemented, in the early Fifties, which coincides with the arrival of international companies, attracted by the Geographic aspects, high qualified manpower availability and tax benefits. Since then, the municipality has experienced an intense migratory flow of professionals, professors, civil and military students. CTA and ITA generate a considerable level of technological knowledge spillover. Due to it, a number of new companies have started-up operations locally in fields such as Aeronautics, Airspace, Automobile and Petrochemical, which promoted a remarkable social and economic development. Nevertheless, the small and medium technology-based enterprises seem to show high dependence of the core companies in the region that leads to initial stages of internationalization. Keywords: Technological entrepreneurship; Internationalization; Regional development.
31 Managing water services: the battle between private and public sectors, Claudia Rosa Acevedo & Jos Lus Hermosilla
The purpose of this study is to examine the commercialization of water and the arguments it is based on. More specifically this investigation seeks to answer the following questions: Are there economic interests behind this discourse? How is the market of water being structured? The method of research utilized was based on documents and bibliographies. The principal results of the survey were: 1) the process of commercialization of water is based on the following principles: the economic value of water b) the effectiveness of the marketing mechanism to optimize the distribution and efficient use of water; c) the superiority of private investment over the public investment as a motor of economic and social development; d) the necessity of liberalization of national markets; e) water as a necessity and not as a right; 2) specialists in the area believe that strong interests exist behind the commercialization of this asset, especially on the part of transnational companies and international financial institutions. 3) the results of these privatizations have been very negative for the societies where they have taken place. Keywords: Commercialization of water; Power of the multinationals.
32 Responsabilidade socioambiental empresarial (RSE): um estudo de caso de uma microempresa do segmento txtil/confeco, Taiza Rita Bertoldi Buzatto, Valdir Machado Valado Jnior, Rafaela Almeida Campos Marques & Cssio Raimundo Valdisser
The objective of this present study is check if the concepts and practices of sustainability in a shared micro textile/clothing incorporate the three dimensions (economic, social and environmental) proposed by Elkington (1997). The research is qualitative in nature and structure by means of a single case study. The multiple sources of evidence were: content analysis of the company's website, interviews (with management and employees of the operational area) and direct observation. From the information obtained, it was possible to do triangulation of data and infer that the company has no defined concepts and practices of sustainability. Moreover, it might be found that it faces some barriers that hinder the promotion of sustainable development in its entirety, as the lack of knowledge (design and sustainable practices), lack of strategic planning and business management. Keywords: Environmental responsibility; Sustainability; Micro-enterprise.
33 Logstica reversa de embalagens como estratgia sustentvel para reduo de custos: um estudo em uma engarrafadora de bebidas, Laryssa Guedes de Oliveira & Maria Luciana de Almeida
This paper aims to examine the possibility of reducing production costs with the implementation of a program of reverse logistics packaging. Therefore we conducted a literature review focusing on reverse logistics, sustainability, packaging and glass recycling. The research was conducted through a descriptive case study, conducted from a survey and a semi structured interview. The study was developed in a beverage bottler, the Engarrafamento Coroa, a company that adopts in its bottling system using bottles purchased from recycling cooperatives. The results indicate that by reverse logistics is possible to reduce costs and environmental impact associated with the pollution and waste of materials, and provides revenue generation. Keywords: Reverse Logistics; Sustainability; Cost Reduction.
34 O processo da gesto de resduos nas embalagens de ps-consumo: estudo de caso McDonalds, Robson dos Santos, Viviane Alves Belo, Alexandre Formigoni, Enio Fernandes Rodrigues & Ivan Prsio de Arruda Campos
This research considers the increasing concern of society in general environmental issues, shows the importance of an Environmental Management System to improve the image of a company towards society in which it is embedded. Shows that proper waste management can result in financial and environmental benefits for companies that practice. To address the practical issues of the theme, was chosen the company McDonald's, as a service company fast food, that have a quantity of waste, and creates conditions for application of the techniques of environmental management in this sector. Thus, this article aims to demonstrate through case study and descriptive research, the commitment that this large network of fast-food has with the preservation of the environment through its waste management and investments in economic, social and environmental the country. Keywords: Waste Management; Packaging post-consume; McDonald's.
35 Redes sociais: um estudo em uma instituio de ensino superior privado, Henrique Csar Melo Ribeiro & Rosany Corra
It appears that an important characteristic of work in social network is to seek to evaluate the structure of relationships between social actors. Given above, the aim of this paper is to analyze the characteristics of an internal social network of private higher education institution. The social network analysis was used as a tool of analysis of this case study. As for other methods of research, the article was also quantitative, exploratory and descriptive. We studied a Private Higher Education Institution, however, the object of study were the actors in the executive suite of that institution. To this end, we analyzed the following indicators: network size; degree of the network density; the network centrality, and strong and weak ties that make up the network. The results describe a well-defined in its organizational structure; however, there is a high density network of agents investigated and a low ratio of centralities studied. Keywords: Executive body; Higher education institution; Social network analysis.
36 O segmento de mercado de baixa renda, Maria Aparecida Gouva, Marcelo Esteves Alves & Daielly Melina Nassif Mantovani
This work has been done with the goal of characterization of low-income segment and its segmentation into sub-groups more homogeneous internally and heterogeneous amongst themselves. Four regions of Grande So Paulo (Montanho, in So Bernardo do Campo, Serraria, in Diadema, Cidade Tiradentes and Capo Redondo, in So Paulo) were targeted. A sample of 929 domiciles of economic classes C and D was analyzed. Sample profiles showed differences in four areas surveyed. A behavioral segmentation with focus on relevant variables on spending of low-income families: feeding, hygiene and cleanliness, housing, and health was carried out. This information can guide companies committed in having access to sub-groups of interest through differentiated offerings of products and services for these segments. Keywords: Segmentation; Consumer market; Low income population; Strategic marketing; Brazilian households.
37 Sistema de gesto integrado (SGI) e os benefcios para o setor siderrgico , Clauciana Schmidt Bueno de Moraes, Natasha Paganelli do Vale & Jos Alencastro Arajo
The Integrated Management System has the role of unifying the processes of quality, environmental management, safety, occupational health and social responsibility. The integrated management of these systems makes it more efficient to implement the policies, objectives, processes, procedures and practices than by individual management systems for each process of an organization. This paper explains how this occurs by analyzing the characteristics of this system and making an assessment of the benefits of its application. Additionally addresses issues concerning the impacts and necessary in relation to the requirements addressed in each system changes. Concludes that Integrated Management System ensures meeting the demands of increasingly stringent regulations, respect for the environment, ongoing commitment to the health and safety of people at work, and customer satisfaction. Integrated Management System uses integrated systems compatible with the purpose of obtaining better results for organizations that adopt.
38 Pegada ecolgica municipal: uma anlise da (in)sustentabilidade ambiental dos municpios de Joo Pessoa e Campina Grande, Maria Jos da Silva Feitosa, Carla Regina Pasa Gmez & Gesinaldo Atade Cndido
The urban centers clearly show how human interferes in nature. Faced these considerations, this study aims to answer the following problem: What, among the Paraiba municipalities ofJoo Pessoa and Campina Grande presents environmentally (un)sustainable, in light of Ecological footprint Method? To solve this problem, this paper aims to analyze the ecological footprint of these municipalities in light of the Ecological Footprint Method. Methodologically, this article can be characterized as an exploratory and descriptive research, quantitative approach, using secondary data. The results show that both municipalities had ecological deficits, and are therefore environmentally unsustainable. However, compared to Campina Grande, Joo Pessoas situation shows significantly unfavorable, because this city had an ecological deficit greater than 597 times the carrying capacity of its ecosystem. Thus, is necessary the emergency in redefinition of public policies at this location. Keywords: Ecological Footprint Method; Environmental sustainable; Municipalities.
39 Anlise dos relatrios de sustentabilidade das indstrias de papel e celulose , Leonardo Fabris Lugoboni,Marcus Vinicius Moreira Zittei, Raquel da Silva Pereira & Graciane Barbara dos Santos Rodrigues
The Sustainability Report is the demonstration used by companies to promote and highlight their sustainable practices. This research sought to understand how the five largest companies in the paper and pulp disseminate to stakeholders such practices and indicators of economic, social and environmental. Document analysis was conducted to verify the evolution of disclosure indices in the period 2008 to 2011, one can observe an evolution in expressive disclosure of GRI indicators, mainly because these are recognized worldwide, which gives companies greater transparency and reliability in several markets, including external, and secondly there was a reduction in the Social disclosure - IBASE Model. Keywords: Sustainability; Environment; Performance indicators.
40 A relao entre as empresas presentes no ndice de sustentabilidade empresarial e a ISO 14001 na BM&FBOVESPA., Daniel Ferreira Santo, Juliane Maranho Schlichting, Michael Dias Correa & Tatiane Antonovz
The data published by BM&FBOVESPA consist of an important source for the market, with its high number of trades, and also trading stocks of large companies, and based on that the aim of this paper is to make a relationship between two indices of this important institution for measure the level of concern for environmental issues. A survey was conducted in the Bovespa Index to identify how many companies are listed on the Bovespa Index have environmental certification ISO14001, and after this survey sought to discover which of those possessing such certification organizations were listed in the Corporate Sustainability Index. The methodology used was exploratory research, is also classified as descriptive and transversal with respect to the time dimension. Among the main results we found that the 66 companies listed on the Bovespa Index, 53 of them had the ISO14001 certification, and that this amount 29 of them were present at the ISE. Keywords: Environmental Management; ISO 14001; BOVESPA Index; ISE.
41 A internet e o poder da comunicao na sociedade em rede: influncias nas formas de interao social, Mrcia Cristina Gomes Molina
This article presents reflections, through literature review, about the means of communications use, in special the internet in the transformation of social relations. From the perspective of Manuel Castells and John Thompson, the text presents an overview of the changes arising from the information technology and communication, highlighting the potential of the power of persuasion and dissemination of social networking sites such as Facebook and YouTube in the exercise of the self-masses, which transformed mass communication through speech, autonomy and interaction of its actors. The arguments presented in the text, is to highlight the role of information technologies in social interaction and the construction of a network society. Keywords: Communication; Internet; Network Society; Technology.
42 Obteno do crdito de carbono atravs de projetos de cogerao de energia a partir do bagao da cana-de-acar em uma agroindstria sucroalcooleira da regio noroeste do estado de So Paulo, Luciana Passos Marcondes, Sibele Gomes Santana Faria, Iara Regina Santos Parisotto, Fabrcia Durieux Zucco & Osvaldo Elias Farah
This paper aims to identify the existing potential for obtaining carbon credits through projects energy cogeneration from bagasse from cane sugar. The search for their use of waste from cane sugar made arouse the interest of this sector for energy cogeneration projects, seeking a form of sustainable development, commercialization of carbon credits and environmentally correct posture, becoming a competitive advantage. The methodology used was descriptive-exploratory, seeking theoretical foundations, and also the method of case study in a sugar cane alcohol industry in the northwestern region of So Paulo. It was concluded that the implementation of cogeneration projects in agribusiness is feasible but costly and bureaucratic. Keywords: Environment; Kyoto Protocol; Carbon credits; Cogeneration.
43 Qualidade do transporte urbano de passageiros: uma avaliao do nvel de servio do sistema do metropolitano de So Paulo , Sivanilza Machado Teixeira, Joo Gilberto Mendes dos Reis, Rodrigo Couto Santos, Rone Vieira Oliveira, Walter Hernandez Vergara & Rodrigo Aparecido Jordan
A qualidade do transporte coletivo urbano a grande questo das cidades contemporneas. Como reduzir a influncia dos automveis e prover um servio de transporte de passageiros com conforto e qualidade. Os sistemas de transporte urbano nas cidades brasileiras sofrem pela m qualidade dos servios que envolvem superlotao, falta de infraestrutura e problemas de investimento. Nesse cenrio o sistema de transporte metropolitano sobre trilhos, conhecido como Metr tem sido utilizado com a finalidade de melhoria da qualidade de transporte. Entretanto, essa melhoria precisa ser medida do ponto de vista dos usurios do sistema. Assim, este artigo desenvolve indicadores para avaliao da qualidade do transporte urbano de passageiros e aplica em uma pesquisa de campo para avaliar os servios do metropolitano da cidade de So Paulo. Os resultados mostram que a Qualidade do servio que j fora considerado em excelncia hoje vista como regular e ruim entre os entrevistados.
44 O impacto social da biogrilagem: uma proposta para novas direes de pesquisa em macromarketing, Claudia Rosa Acevedo & Jouliana Jordan Nohara
O objetivo deste trabalho propor a expanso da pesquisa em Macromarketing para uma nova rea de investigao, ou seja, o impacto e as conseqncias econmicas e sociais das prticas de biogrilagem por parte de empresas multinacionais nos pases em desenvolvimento. O Macromarketing refere-se: 1) ao estudo do sistema agregado de marketing, 2) aos impactos e conseqncias do sistema de marketing na sociedade e, 3) aos impactos e conseqncias da sociedade no sistema de marketing. A pesquisa em Macromarketing enfrenta ainda algumas dificuldades como a falta de orientao prtica e suporte emprico. Neste artigo foram sugeridas algumas reas de pesquisa, como: os impactos econmicos, sociais, culturais e ticos da biogrilagem, bem como estudos comparativos de pases que enfrentam este tipo de ameaa. Entende-se por biogrilagem como os atos no autorizados de utilizao comercial e de obteno de direitos, principalmente patentes a partir de recursos genticos e de conhecimentos tradicionais. Palavras-chave: Biopirataria/biogrilagem; Poder das multinacionais; Comrcio internacional; Macromarketing.
45 Licitaes sustentveis: um estudo em instituies federais de ensino superior (IFES) na regio sul do Brasil, Jessica Kopak Castro, Cludio Luiz de Freitas & Flvio da Cruz
Entre as ferramentas utilizadas para estimular o desenvolvimento sustentvel no mercado, destaca-se a alternativa de implementao de polticas sustentveis nas licitaes feitas pelas Instituies Federais de Ensino Superior (IFES). Considerando essa implementao direcionada para as compras governamentais, este estudo tem por objetivo geral verificar o conhecimento das licitaes sustentveis nas IFES da regio sul. Como especficos: verificar a utilizao de critrios sustentveis nos processos licitatrios das IFES; verificar a probabilidade da implantao das Licitaes Sustentveis nas IFES e detectar obstculos para a implementao das Licitaes Sustentveis. Quanto metodologia no que se refere aos objetivos ela de natureza descritiva. Quanto aos procedimentos tcnicos trata-se de um survey. No que se refere abordagem do problema ela quantitativa. A trajetria metodolgica divide-se em trs fases: reviso terica onde so abordados os temas estudados, survey e discusso dos resultados. No final conclui-se que: Posicionando-se o governo no mercado como gerador de requisitos sustentveis e fonte de modificaes na cultura de produo, existem ainda obstculos para a execuo das polticas sustentveis no mercado. O estudo mostrou que a induo de critrios sustentveis para as licitaes requer no apenas normas, mas capacitao dos administradores para que a adoo dos requisitos seja efetiva. Palavras-chave: Licitao sustentvel; Contabilidade pblica; Sustentabilidade.
46 Anlise do mercado de carbono voluntrio no Brasil: um estudo sobre o perfil dos projetos de reduo de emisso de Gases de Efeito Estufa (GEE), Andr Lus Souza & Jos Clio Andrade
A presente pesquisa teve por objetivo traar o perfil dos projetos de reduo de emisso de Gases de Efeito Estufa (GEE) do mercado de carbono voluntrio no Brasil. Para alcanar o objetivo proposto, realizou-se uma pesquisa exploratria, de natureza bibliogrfica e documental, por meio de consultas a livros, relatrios corporativos, peridicos, artigos cientficos e sites institucionais. Os dados secundrios foram coletados por meio do Documento de Concepo dos Projetos (DCP) de cada projeto mapeado, cujos projetos totalizaram 111. Para anlise dos documentos utilizou-se a tcnica de anlise de contedo com o objetivo de caracterizar e descrever cada projeto analisado. O status dos projetos desenvolvidos no Brasil do mercado de carbono voluntrio ainda tmido (111) havendo uma concentrao de projetos na regio sudeste do Brasil. No tocante aos escopos de atividades dos projetos, identificou-se que os principais escopos so: troca de combustvel proveniente de mata nativa com 32%, estando o escopo de suinocultura em segundo lugar, com 24% dos projetos, cujos projetos, em sua maioria, so de pequena escala (88%). Constata-se que o mercado voluntrio de comercializao de crditos de carbono brasileiro constitui-se em um instrumento econmico de extrema importncia na viabilizao da reduo das emisses de GEE, contribuindo, assim, para a mitigao das mudanas climticas e para o alcance das metas nacionais de reduo de emisso de GEE. Palavras-chave: Mercado de carbono; Mercado de carbono voluntrio; Projeto de reduo de emisso de GEE.
47 O arteso e o empreendedorismo: um estudo bibliomtrico da produo acadmica em eventos ENANPAD de 1999 a 2008., Geraldo Magela Perdigo Diz Ramos, Cristiana Fernandes de Muylder & Denilson Aparecida Leite Freire
Este estudo objetivou identificar nos artigos produzidos no perodo de 1999 a 2008, nos Encontros Nacionais da Associao de Programas de Ps-graduao em Administrao (EnANPAD), a ocorrncia do termo arteso relacionando-o com o construto empreendedorismo.Utilizou-se a Lei de Zipf para determinar a frequncia do termo arteso e do radical empreend nos textos acadmicos dos encontros pesquisados. O resultado da pesquisa apontou que nos 6.683 artigos publicados no perodo pesquisado, a ocorrncia do termo arteso girou em 0,99%, enquanto a ocorrncia do radical empreend foi de 16,45%. Conclui-se que o empreeendimento artesanal no despertou, ainda, o interesse da pesquisa na rea de administrao, mesmo tendo impactos considerveis na economia e em toda sociedade, isso , dos artigos publicados no EnANPAD nos dez anos analisados no trataram de forma unnime, intensiva ou aprofundada, a insero do arteso como empreendedor no cenrio empresarial. Palavras-chave: Arteso; Empreendedorismo; Bibliometria; Negcios; EnANPAD.
48 Greenwashing e as organizaes no contexto do Sculo XXI., Aristides Brito Junior & Gino Giacomini Filho
Este artigo objetiva investigar o greenwashing, suas relaes com stakeholders e conexes da comunicao organizacional com prticas ambientais. O mtodo conduzido pelo estudo segue um delineamento exploratrio e faz uso de referencial terico com os eixos temticos da comunicao organizacional, stakeholders e greenwashing. Os resultados apontam que o conceito de greenwashing no consensual, mas que tal prtica insere-se nas preocupaes ticas da comunicao ambiental. Mostram tambm que o conceito de greenwashing, tradicionalmente atrelado ao campo do discurso, pode ser ampliado para o campo dos stakeholders, para o que se faz necessria a utilizao de estratgias especficas em todo processo da comunicao organizacional. Palavras-chaves: Greenwashing; Comunicao; Organizacional, Comunicao ambiental; Stakeholders.
49 Estratgia de operaes em servios de sade: estudo de caso das operadoras de planos de sade suplementar, Marli Cmara Abelha, Antnio Augusto Gonalves & Claudio Pitassi
A sade suplementar composta por operadoras de planos de sade, hospitais, servios de imagem, laboratrios e servios complementares de tratamento e diagnstico, numa imbricada rede de relacionamento. Neste trabalho, atravs de uma pesquisa com gestores, avaliou-se o uso de indicadores de desempenho na sade suplementar. O resultado mostrou que eles trabalham com trade-off nos custos e que indicadores como velocidade, flexibilidade, confiabilidade no tem participao preponderante na operacionalidade dos servios. Palavras Chaves: Indicadores de Desempenho, Critrios de Desempenho, Gesto de Operaes na Sade Suplementar.
50 Classificao de produtos ecologicamente corretos, Loreni Teresinha Brandalise, Geysler Rogis Flor Bertolini, Cludio Antonio Rojo & lvaro Guillermo Rojas Lezana
O objetivo deste trabalho apresentar uma ferramenta para classificao de produtos ecologicamente corretos a partir da sistematizao dos aspectos ambientais relacionados s etapas da Anlise do Ciclo de Vida do produto (ACV) e as variveis consideradas em cada uma dessas etapas. A ferramenta foi desenvolvida por meio de reviso da literatura e do modelo de sistematizao das etapas da ACV elaborado por Brandalise (2008). Como resultado apresenta-se uma matriz para classificao de produtos ecologicamente corretos que permite classificar de forma qualitativa os produtos de acordo com suas caractersticas, desde o uso de matrias primas, processo de produo, utilizao do produto, ps-utilizao e descarte. Os produtos podem ser classificados com caractersticas ecologicamente corretas em trs nveis: fraca, mediana e forte. Com esta ferramenta espera-se contribuir para o avano do conhecimento da tcnica da ACV, de suma importncia na gesto das organizaes preocupadas com o desenvolvimento sustentvel. Palavras chave: ACV; Ecologicamente correto; Classificao.
51 Gesto socioambiental em ONGs: um olhar a partir do desempenho empresarial e suas percepes como stakeholders de outras organizaes, Vivian Duarte Couto Fernandes, Andra Costa van Herk Vasconcelos & Valdir Machado Valado Junior
O reflexo da gesto socioambiental sentido por toda cadeia de stakeholders de uma organizao. Dentro do contexto ambiental, as ONGs atuam como importantes atores na disseminao e luta pela causa, sendo um dos principais stakeholders os quais a empresa deve se relacionar. Este artigo tem por objetivo discutir o conceito de gesto socioambiental a partir do desempenho empresarial das ONGs ambientalistas de Uberlndia/MG, verificando a percepo destas como um dos componentes da cadeia de stakeholders de outras organizaes. A pesquisa tem carter descritivo e exploratrio. A coleta de dados partiu de entrevistas semiestruturadas com gestores e pesquisa dos websites das entidades. Os resultados mostram a relevncia do tema; como a gesto socioambiental das ONGs envolve aspectos ambiental e social; e a dificuldade das ONGs se relacionarem e atuarem junto a rgos governamentais e iniciativa privada, dado os diferentes objetivos que cada esfera tem, quando se trata de gesto socioambiental. Palavras-chave: Gesto socioambiental; Responsabilidade social; Stakeholders.
52 Sustentabilidade e participao social cooperativa de agricultores familiares no agreste da Paraba, Jaqueline Guimares Santos & Gesinaldo Atade Cndido
O cooperativismo um modelo de economia solidria que procura maximizar o predomnio do fator trabalho sobre o fator capital, esta pode ser composta por associados, produtores autnomos ou produtores que formam unidades produtivas comuns (Oliveira 2007). Na agricultura o papel do associativismo apresenta relevncia, haja vista a dificuldade que o agricultor tem para a execuo de suas atividades. Nesse sentido, o objetivo desse estudo analisar como a formao de associao cooperativa fortaleceu os agricultores familiares do Agreste da Paraba. Os dados foram coletados atravs de entrevistas realizadas junto aos agricultores e complementadas com a anlise de dados secundrios e da observao no participante. Os principais resultados apontam que a formao da Associao de Desenvolvimento Econmico, Social e Comunitrio (ADESC) dos produtores rurais do Municpio de Lagoa Seca, PB fortaleceu estes, de modo que a associao apresenta resultados positivos e foi includa no Programa de Aquisio de Alimentos (PAA). Palavras-chave: Cooperativismo; Agricultores familiares; Polticas pblicas.
53 As relaes interorganizacionais na rede justa trama como um fator de sucesso na produo e comercializao dos produtos do algodo ecolgico, Marilia Bonzanini Bossle & Lus Felipe Machado do Nascimento
O comrcio justo visa estabelecer uma relao comercial e de cooperao entre os elos de uma cadeia produtiva, estimulando a produo sustentvel e promovendo ganhos proporcionais entre os envolvidos. Estudos anteriores analisaram outros aspectos do processo de produo do algodo agroecolgico. Este trabalho teve por objetivo analisar a comercializao dos produtos da Justa Trama, bem como as relaes entre os elos finais desta cadeia de produo. Para tanto, foi realizado um estudo de caso, com visitas sede da Justa Trama, em Porto Alegre, e entrevista com a sua presidente. A entrevista seguiu um roteiro com perguntas abertas que abordaram aspectos relacionados comercializao dos produtos da cadeia e sobre como se d a relao entre produtores, comerciantes e consumidores. O estudo permitiu identificar que as trocas realizadas na cadeia vo alm das transaes de mercado. A aprendizagem, disseminao do conhecimento e transparncia nas relaes apareceram como fortes caractersticas das organizaes. A Justa Trama exerce um papel muito importante na comunidade onde est inserida. Com relao comercializao dos produtos a maior parte das vendas so feitas em lojas alternativas ou feiras temticas. Destaca-se o papel dos consumidores para o crescimento do comrcio justo e da Justa Trama. Palavras-chave: Comrcio justo; Cadeia do algodo agroecolgico; Relaes interorganizacionais; Orgnicos; Desenvolvimento sustentvel.
54 Gesto social e compromisso social solidrio, Maria da Glria Marcondes Gohn
O texto focaliza o debate sobre formas de gesto social de bens pblicos desenvolvidas por entidades civis em parceria com rgos pblicos. A questo central focalizada a do compromisso social dos diferentes atores e agentes envolvidos no desenvolvimento de projetos sociais ou participao em conselhos, ouvidorias, observatrios ou outras formas de participao social na esfera pblica. O argumento central desenvolvido a ao de compromisso social uma construo histrica entre diferentes agentes e atores sociais. O compromisso social fruto de um feixe de relaes e aes, com sentido e significado inteligvel e pactuado entre as instituies e organizaes envolvidas onde h aprendizagens, construo de saberes, aes que situem os indivduos no centro de formao, onde a informao um elemento e no a finalidade da ao. Palavras Chaves: Gesto social; Projeto social; Compromisso social.
55 Aspectos da qualidade da gua para abastecimento pblico na Represa Paulo de Paiva Castro - sistema Cantareira - So Paulo - SP, Daniele de Moura & Fabiana Schumacher Fermino
A gua o recurso indispensvel vida de todos os seres vivos. O estudo e monitoramento dos mananciais que servem milhes de pessoas na metrpole de So Paulo so essenciais para garantir qualidade no abastecimento pblico. O local escolhido para o trabalho foi a Represa Paulo de Paiva Castro, que pertence ao Sistema Cantareira e se trata de uma regio que ainda apresenta uma boa condio de preservao, porm vem sofrendo com a crescente ocupao urbana proveniente do municpio de Mairipor. O objetivo deste trabalho analisar os aspectos da qualidade da gua deste manancial nos ltimos cinco anos atravs de reviso bibliogrfica e anlise de dados de relatrios anuais emitidos pela CETESB. Conclui-se que, apesar da ao antrpica na regio, nos ltimos cinco anos a qualidade da gua se manteve nos teores classificados como bom e timo. Palavras chave: Qualidade da gua; Manancial; Sistema Cantareira.
56 Impacto ambiental, sustentabilidade e o crescimento desordenado da frota de veculos automotores do Estado do Cear. , Marcus Vinicius de Oliveira Brasil, Larcio da Cunha Oliveira, Mnica Mota Tassigny & Francisco Correia de Oliveira
Quais so os possveis impactos que o crescimento da frota de veculos automotores no Estado do Cear pode causar ao meio ambiente? O objetivo geral deste estudo analisar o crescimento da frota de veculos no Cear e seus possveis impactos ambientais. Os objetivos especficos so: analisar os fatores determinantes do crescimento da frota de veculos no estado, por meio da aplicao da tcnica estatstica de Regresso Linear Mltipla e debater a relao entre desenvolvimento econmico e meio ambiente, apontando algumas medidas mitigadoras ao crescimento da frota de veculos automotores. Tratou-se de pesquisa bibliogrfica e documental, de natureza descritiva com utilizao de dados secundrios na anlise de regresso mltipla. Os resultados servem como alerta, pois o crescimento desordenado da frota de veculos no Cear ocasiona aumento da poluio cuja consequncia direta reduo da camada de oznio que protege a Terra da incidncia dos raios solares, o efeito estufa. Palavras-chave: Impacto Ambiental; Veculos Automotores; Sustentabilidade.
57 Centros de servios compartilhados das empresas multinacionais: localizao e desafios culturais., Marco Tlio Ospina Patino, Glauco Pedro de Almeida & Lusa Amlia Paseto
Os desafios encontrados pelas empresas multinacionais na elaborao de seu planejamento estratgico em um mercado global cada vez mais competitivo exigem novas alternativas para se antecipar a concorrncia, bem como investimentos e maximizao do lucro por meio de aes especficas organizacionais. Nesse contexto a adoo do modelo de Centros de Servios Compartilhados (SSCs, Shared Service Centers), permitiu identificar as atividades essenciais, centralizando suas atividades de suporte. Este trabalho analisa trs Centros de Servios Compartilhados instalados no Brasil; um do mercado de alimentos, e bebidas; o segundo do mercado de confeitos; e o terceiro da rea farmacutica. No primeiro momento o fator localizao no representou demasiado impacto na reduo dos custos, mas a constante evoluo dos SSCs seus benefcios pela escala ou reengenharia dos processos, elevam a importncia da localizao geogrfica maximizando a reduo dos custos onde o fator mo-de-obra qualificada representa um diferencial de competitividade. Palavras Chave: Multinacionais; Cultura; Estratgia; Servios; Localizao.
58 ESTGIO DE DESENVOLVIMENTO DA RESPONSABILIDADE SOCIAL EMPRESARIAL NO SETOR BANCRIO: UM ESTUDO EM UMA AGNCIA DO BANCO DO BRASIL, Maria Jos da Silva Feitosa, Natlia Mary Oliveira Souza, Raiane da Silva Santos & Luciene Alencar Firmo
As mudanas oriundas da globalizao e a disseminao das tecnologias da informao possibilitaram sociedade a compreenso de seu poder de mercado e influncia sobre as organizaes, acarretando na presso social sobre as empresas para que estas adotem prticas socialmente responsveis. No setor bancrio, contudo, as exigncias da sociedade no so to perceptveis quanto em outros setores, assim como so poucos os estudos sobre prticas de responsabilidade social (RSE) em bancos. Alm das questes ambientais, deve-se considerar a RSE, envolvendo a ateno e cuidado com funcionrios e fornecedores, a transparncia na comunicao e nas formas de marketing utilizadas e a tica nas relaes com a sociedade. Estudos sobre a RSE em bancos devem considerar os impactos econmicos do setor, o qual considerado um dos principais no que tange contribuio para a estabilidade e o crescimento econmico. Assim, o presente estudo procurou verificar o estgio de desenvolvimento da RSE em uma unidade do Banco do Brasil, localizada no Municpio de Areia, Paraba. Para tanto, utilizou-se de uma anlise quantitativa sobre os dados coletados por meio de um questionrio estruturado. Os resultados apontam que, embora a unidade do Banco do Brasil estudada apresente certa preocupao com a RSE, so poucas aes que vo alm da obrigao legal. Palavras-Chave: Estgio de desenvolvimento; Responsabilidade Social Empresarial; Setor bancrio.
59 Project management, strategic management and Sustainable development: a review of the literature, Marisa Analia Snchez & Diego Ezequiel Schneider
An organization with a commitment to sustainable principles needs incorporating a broad range of stakeholders and addressing environmental and social issues as their inter-relationship with financial issues. The purpose of this article is to review Project Management contributions that integrate sustainability issues with a managerial focus. A conceptual framework that integrates the project management, managerial and sustainable development fields provides a structure to the survey. The results show a lack of research contributing with methods or frameworks that discusses how project management should support an organizations strategy and sustainability. The paper provides a contribution to researchers interested in project management concentrate their efforts to ensure project governance that integrates sustainability issues with management focus. Keywords: Project management; Strategic management; Sustainable development; Meta-research.
60 A responsabilidade social corporativa no contexto de micros e pequenas empresas, Davi Lucas Arruda de Arajo, Laura Melo Miranda, Las Duarte Vieira & Regina da Silva Ornellas
Este trabalho tem o objetivo de contextualizar a responsabilidade social corporativa aplicada nas micros e pequenas empresas da cidade de Macei, onde analisado quais os benefcios de uma organizao com pouco espao de mercado em nvel nacional ao realizar um projeto englobando os aspectos da responsabilidade social corporativa. E tornar-se referncia na cidade que est inserida, alm disso, passando a ter pelos seus clientes um novo conceito. Sero analisados aspectos estratgicos de uma poltica de RSC juntamente com uma anlise de itens que incidem diretamente no cotidiano das organizaes. Palavras-chaves: Organizaes; Benefcios; Projetos.
61 Anlise bibliogrfica dos indicadores de sustentabilidade e de responsabilidade social corporativa, Felipe Ferreira de Lara
um grande nmero de pesquisas tem enfatizado a importncia dos temas Sustentabilidade e Responsabilidade Social Corporativa (RSC) sob o ponto de vista da gesto estratgica. No entanto, lacunas persistem no modo como tanto a Sustentabilidade quanto a RSC podem ser efetivamente integradas com os processos de negcios existentes e pouca ateno tem sido dada s formas como as empresas tentam posicion-las em sua estrutura organizacional e refleti-las em suas prprias normas e valores. Desse modo, o presente artigo busca analisar a literatura sobre indicadores de desempenho dentro do campo da Sustentabilidade e da RSC. Entende-se que uma questo particularmente importante, uma vez que sem uma compreenso clara dos benefcios estratgicos que possam advir para a organizao em funo dessas aes, provvel que muitos investimentos nesse campo sejam declinados. As diferentes abordagens exploradas no artigo sinalizam muito alm de empresas social e ambientalmente amigveis ou orientaes para implementao desses procedimentos. Um olhar mais aprofundando pode direcionar para se identificar algumas caractersticas importantes, sendo a principal a de que os relatrios cujas iniciativas esto focadas em resultados exigem procedimentos oficialmente documentados e so muitas vezes estritamente voltadas para os negcios e apenas as empresas privadas fazem parte. Por outro lado, as iniciativas orientadas para processo se concentram em participao, melhoria contnua e processos de aprendizagem e esto mais amplamente disseminadas em diferentes empresas. Palavras-chave: Sustentabilidade; Responsabilidade Social Corporativa; Anlise dos relatrios.
62 Gesto ambiental em obras virias: estrutura e resultados no caso do Rodoanel Mrio Covas, trecho sul, Felipe Thomasin Queiroz, Alexandre de Oliveira e Aguiar, Sidnei da Col de Brito & Haroldo de Godoy Bueno
Este trabalho estuda o sistema de gesto ambiental de obras de infraestrutura viria no caso do Rodoanel Trecho Sul Mario Covas, focando a fase de execuo das obras. O estudo de caso envolveu acesso aos documentos da gesto ambiental e relatrios; observao direta participante por um dos pesquisadores, e pesquisa bibliogrfica. Os principais impactos ambientais ocorridos durante a construo das obras foram decorrentes de terraplanagem, devido ao surgimento de processos erosivos e carreamento de solos. O sistema de gesto adotado incluiu medidas preventivas e mitigadoras de impactos ambientais. Esse sistema apresentou algumas das caractersticas do modelo ISO 14001, existindo ainda oportunidades de melhoria como a possibilidade de estabelecimento de uma poltica ambiental documentada, o estabelecimento de metas de desempenho ambiental baseadas em ecoeficincia em complemento aos ndices de no-conformidades, e o aprimoramento do procedimento de tratamento de no-conformidades para incluir a anlise das causas razes. Palavras chave: Acompanhamento de impacto ambiental; Construo civil; Sistema de gesto ambiental.
63 Logstica reversa e sustentabilidade para a melhoria da cadeia: uma abordagem no panorama da reciclagem PET no Brasil. , Alexandre Formigoni, Susan da Costa Santos & Beatriz Torres Medeiros
O trabalho teve como objetivo reavaliar a logstica reversa do PET, apontar as falhas e partir das deficincias encontradas, tentar indicar caminhos na busca da sustentabilidade. Para isso utilizamos dois estudos de caso: o primeiro estudo analisa trs cooperativas e o perfil dos catadores em relao ao PET; o segundo o censo realizado pela Associao Brasileira da Indstria do PET, levantando dados sobre a cadeia reversa do material e perfil consumidor. A partir de dados levantados, e com a ajuda de uma reviso literria, apontar a sustentabilidade do PET, atravs de uma cadeia de suprimentos sustentvel. Palavras-chave: Sustentabilidade; PET; Cadeia de suprimentos; Reciclagem.