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Paper Details

PORTER FIVE FORCES ANALYSIS ON THE EXAMPLE OF MISS FITNESS CLUB

Marina Konstantinovna Krivtsova;Valeria Aleksandrovna Belozerova

Journal Title:Theoretical & Applied Science
Abstract


In this article the assessment of a chain of Russian fitness clubs "Miss Fitness" opportunities according to Porter five forces analysis for the purpose of increasing the competitive capacity of clubs is carried out: threat of new entrants and substitute products or services, bargaining power of customers (buyers) and suppliers as well as intensity of competitive rivalry are analyzed.

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