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Paper Details

COLOR PERCEIVING; A PSYCHOPHYSIOLOGICAL BASIS OF COLORS

Sadaf Ahmed & Saima Khan

Journal Title:Escalating Research
Abstract


Color has a profound effect on our mood and a nonverbal form of communication. In clothing, interiors, landscape and even natural light, a color can change mood from sad to happy, from anxiety to relaxation, from fear to confidence. Some colors are articulate while others are very quiet, some indicates that you have traveled or are well-read. Yet others create a desire for closeness, intimacy and love (Elliot, 2007). An awareness of the emotions generated by different colors is helpful in planning personal palettes, but it must be also understood that this information is not unlimited. The effects of colors on ones mood vary from individual to individual.

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