COLOR PERCEIVING; A PSYCHOPHYSIOLOGICAL BASIS OF COLORS
Sadaf Ahmed & Saima Khan
Journal Title:Escalating Research
Color has a profound effect on our mood and a nonverbal
form of communication. In clothing, interiors,
landscape and even natural light, a color can change
mood from sad to happy, from anxiety to relaxation,
from fear to confidence. Some colors are articulate
while others are very quiet, some indicates that you
have traveled or are well-read. Yet others create a
desire for closeness, intimacy and love (Elliot, 2007).
An awareness of the emotions generated by different
colors is helpful in planning personal palettes, but it
must be also understood that this information is not
unlimited. The effects of colors on ones mood vary
from individual to individual.