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Paper Details

Assessing the Impact of Transformative Innovation Strategies on Organisational Growth in the Zimbabwean Telecoms

Assessing the Impact of Transformative Innovation Strategies on Organisational Growth in the Zimbabwean Telecoms

Mveku Blessed, Masamba Simbarashe, Mutero Tanaka T.T & Mutoko Bruce

Journal Title:Journal of Economics and Finance
Abstract


The study main aim was to assess the impact of transformative innovation strategies on organizational growth in the Zimbabwean telecoms. The study was guided by the objectives that included determining the effects of proactive strategy on customer retention, determining the effect of active strategy on operational efficiency and to establish the relationship between passive strategy and market share. Relevant literatures were also covered in chapter two. The literature was presented by the aid of past researchers that wrote of transformative innovation strategies on organizational growth in the form of a constructive argument by the aid of authors in support and those who were against. The literatures also filled the gaps and showed the empirical evidence. The recommendations of the study were that the companies in the telecommunications sector should embark on transformational innovation strategies which help the organizations to do mass marketing, continuous innovation and increasing the operational efficiency of the organizations.