Cumplimiento de la normatividad en la publicidad de medicamentos de venta libre en Colombia
Daniel Pino, Jorge Bedoya, Mauricio Correa, Pedro Amariles
Journal Title:Investigaciones ANDINA
Introduction: in Colombia, information about the compliance in the rules of advertising OTC drugs are limited.
Objective: to establish the compliance of television advertising of OTC medicines in Colombia.
Methods: in July 2012, the transfer of 2 national channels (Caracol and RCN) and 1 regional (Teleantioquia) was recorded, simultaneously, between 6:00 and 22:00 hours for two days a week and 2 day weekend or holiday, probabilistically selected using the Epi-info program V. 6.0. Results: In the national channels, of 378 ads (54 drugs), 31 (8.2%) of 3 drugs did not comply with regulation. Meanwhile, in regional channel, although there were 7 ads of 5 pharmaceutical products, advertising of OTC medications where not identified.
Conclusion: in a little percentage (8%), television Ads OTC medicines on national channels do not meet current normative.