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Paper Details

A STUDY ON ORGANIZATIONAL DESIGN FOR STRATEGY FORMULATION

A STUDY ON ORGANIZATIONAL DESIGN FOR STRATEGY FORMULATION

Aditi Sadhna, Jaspreet Kaur, Amanpreet Kaur Luthra

Journal Title:Cosmos An International Journal of Management
Abstract


The paper deals that strategy is the actionable aspect of running a business. It includes pricing models, marketing and branding tactics and competitor assessment. Formulating a strategy is done to determine how the business will fit within the market – and more importantly – how the business will compete. Designing a strategy requires specific goal setting and a big picture vision for the business. You can form the strategy first and mold the structure later to work with the strategy. In an established business that has firm structural elements, you can also form a strategy based on the existing structure and processes. Keywords: Design, Strategy, Organizational, Business, IT