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Paper Details

A STUDY ON MARKETING STRATEGY FOR BRANDING OF NEW PRODUCTS IN INDIAN MARKET

A STUDY ON MARKETING STRATEGY FOR BRANDING OF NEW PRODUCTS IN INDIAN MARKET

Dr. Sandeep Singhal

Journal Title:Cosmos An International Journal of Management
Abstract


There are many distinctive kinds of company techniques that differ based totally on goal audiences, advertising campaigns, and budgets. A well-received manufacturer approach has the attainable to construct company fairness and solidify its area as a mounted brand. Some groups hire a couple of techniques to extend the odds of a successful campaign. Branding is a necessary section of the commercial enterprise constructing process. Large companies spend lots of tens of millions of greenbacks constructing their brands. Branding is integral for merchandise and offerings offered in massive purchaser markets. It’s additionally vital in B2B due to the fact it helps the purchaser stand out from the competition. Keywords: Branding, Market, Advertising, Company, Market.