Growth of mobile phone subscribers in India
Journal Title:Basic Research Journal of Business Management and Accounts
The aim of this paper is to forecast the growth of mobile phone subscribers in India. Based on the data of mobile phone subscribers from the year 1996-97 to 2007-08, a short term forecast is made up to the year 2015-16. Under assumed saturation level, the logistic and Gompertz distribution function are used for forecasting the growth of mobile phone subscribers in India. It is observed that, the coefficient of determination is high and mean square error is low in case of logistic distribution. This distribution forecasts the growth of mobile phone subscriber to 98 per 100 people in India by the year 2015-16. This study will be useful for planners, policy makers and researchers in the area of the telecommunications sector for realistic view of the subject and for planning appropriate strategy accordingly. Keywords: Mobile phone subscribers, Logistic model, Gompertz model, Saturation level, Forecasting.