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Paper Details

The future of retail banking; Relationship banking Budu?nost bankarskih poslova sa stanovnitvom i odnosa sa klijentima

Aleksandar Memet, LJiljana B. Savic, Milutin M. Milosavljevic

Journal Title:Basic Research Journal of Business Management and Accounts

exerted enormous pressure on retail banks to develop profitable growth engines. Instead of relying on mergers, expansion and underwriting, banks must now derive greater value from existing customers. There are three primary ways this will happen: by driving product sales and fee income through upselling and cross-selling; increasing retention of high-value customers; and mitigating losses with specific risk strategies based on theentire customer relationship. In short, banks must successfully take on the relationship banking challenge. Keywords: Relationship banking, changes in banks, future of banking