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Paper Details

Improving the Effectiveness of Marketing and Sales using Genetic Algorithm?

Pratima O. Fegade, Prof. Dinesh D. Patil?

Journal Title:International Journal of Computer Science and Mobile Computing - IJCSMC

The mention system is useful tool for discovering the customer purchasing pattern. Main aim of this system is to discover the items frequently purchase by the customer. This system is helpful for marketing and improving the sales. This system helps in making the decision of profit, placement, pricing and promotion of the products. Examining product frequently purchase by the customer help in guessing improvement require in products. In this system first apriori algorithm is applied over the item sets after that optimization method is applied over the result of apriori algorithm.