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Paper Details

Sales Forecasting of Milk and Milk Products by Quantitative Techniques-A Case Study

Er. Parimita* & Er. Puneet Arora**

Journal Title:International Journal of Multidisciplinary Approach & Studies

Sales forecast is generally studied for making decision on working capital, the size of facilities, the amount of advertising and sales promotion, the need to change prices and many other problems. The study was conducted with the objective to forecast the net sales of Shyam Dairy products, Allahabad by using different quantitative methods of forecasting and use of different models such as nave model, moving average model , exponential smoothing, casual forecasting methods(linear regression