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Paper Details

Utilisation of Banking Products by The Customers

Dr. S. Kavitha


Electronic banking implies performing basic banking transaction by customers round the clock globally through electronic media. It also defined as delivery of bank services to a customer at his office or home by using electronic technology and this has resulted in conceptualization of Virtual banking. It covers computer, telephone and other delivery channels. In recent time E-banking has spread rapidly all over the globe. All Banks are making greater use of E-banking facilities to provide batter service and to excel in competition. The spread of E-banking has also greatly benefited the ordinary customer in general and corporate world in particular. The facilities of E-banking are: Automated Teller Machines (ATMS), Plastic Card Currency, Mobile Banking, Telebanking, Electronic Clearing Services (ECS), Electronic Funds Transfer (EFT), National Electronic Funds Transfer System (NEFT), Cheque Truncation System. The suggestion of the study in E-banking should be offered to public free of charge as possible, and to provide trained banking staff in various of E-banking The study indicates that the advances in technology and telecommunications have certainly introduced new delivery channels for the commercial banks product and services. These new delivery channels include Automated teller machines (ATMs), Internet banking, Mobile banking, Telebanking and Electronic fund transfer (EFT). Among these new delivery channels Automated teller machine (ATMs) are the most widely accepted and highly utilized delivery channel by the customers. The banks have to educate customers in the use of every new technology / delivery products to make use of it. On the whole e- banking increased operational efficiencies and reduces costs, besides giving a platform for offering value added services to the customer,