The impact of core product and core application on Product launch and its success in an Industrial Market
Shri. Suresh Tulshiram Salunke
Journal Title:Basic Research Journal of Education Research and Review
This paper investigates the problem of a firm that is uncertain about the selection of product at enquiry stage. The proposed research will throw light on impact product selection based on core product and core application for success in Industrial market. This will in organization decision maker for selection of product at enquiry stage for Industrial market. Multivariate methods are used to probe these success or failure probabilities. Keywords: Core product, core application, Industrial product strategy, success factors of new products.