Creativity and Innovation: Pathways to Organizational Effectiveness
Journal Title:Organization Leadership and Development Quarterly (OLDQ)
To many organizations and developing economies the process of innovation and creativity is still foreign but some organizations have already embraced the significance of these two and the organizations have succeeded. Many organizations fail to develop and grow their operations because of lack of innovativeness and creativity within their operations, which then results in less economic success. Many large corporations like Facebook and Tesla have expanded their capacity and succeeded because they have comprehended the significance of creativity and innovation in their day to day activities. Empirical literature shows that most organization in developed economies have used innovativeness and creativity as paths to sustainable growth and development. This article submits that some organizations who are still struggling need to create a working environment that promotes creativity and innovation. Less developed economies need to encourage and foster policies that promotes innovation and creativity. Contemporary organizations need to realize that innovation and creativity work hand in glove since creativity is the ability to produce new and unique ideas, then innovation is the ability to implement that creativity. Creativity and innovation within a well-run company have always been recognized as a sure path of success. Most large corporations have also established environments where the employees are filled with the desire to create, innovate and maximize their full potential, or fully utilize their expertise for the betterment of the company. If organizations encourage the management team and its workers to think outside the box and provide time and resources for the workers to explore new areas for innovative ideas, cost effective business solutions are brought to the firm. Organizations need to understand that the application of creativity and innovation to every aspect of their operations will enable them to stay ahead of an ever-changing marketplace and competition. For both established and new firms, innovation and creativity is important in a dynamic, changing environment and failure to innovate by firms will cause customers, employees and community at large to suffer. The business environment is volatile so organizations need to be innovative which means that the working team should be capable of identifying useful ideas and convert them into useful products, services or processes or methods of operation.