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Paper Details

An investigation into the Organization Development (OD) strategies for PalSuiss competitive positioning in UAE  

Erlin Faye

Journal Title:Organization Leadership and Development Quarterly (OLDQ)

Competitive position is a key theme for the success of contemporary organizations. In view of the pervasive epochal change in the business environment, the achievement of competitive advantage is determined by the different organization development strategies adopted by an organization. As a multi-disciplinary field, organization development (OD) strategies are essential in facilitating corporate stability, continuity, and sustainability. The research investigates the organization development strategies for the establishment of PalSuiss as a new fashion industry firm in Dubai, UAE. Organization development refers to “an effort planned, organization-wide, and managed from the top, to increase organization effectiveness and health through planned interventions in the organization's 'processes,' using behavioral-science knowledge.” The competitive nature of the UAE industry as necessitated by the increasing pace of globalization and liberalization of markets has led to the need to investigate the available organizational development interventions available for PalSuiss. The company provides good conditions to start the business within the UAE. In view of the anticipated the huge completion there are good chances for the business considering special direction and fashion design models in the UAE.