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Gestalt Principle In Packing Design  

Gültekin ERDAL  


Human beings felt the need to wrap and store surplus nutrients with various natural ingredients to reuse them when needed. Packaging is a cover for protection and preservation today, as in the early years of humanity. However, today there have been significant changes in the function of packaging, besides storage and protection; It had to accommodate features such as transportation, warehousing, sales, and hygiene ego such as competition and superiority with behind these changes in packaging. Manufacturers have always needed the advertising function of the packaging to explain that they are the best of their products. The efforts to establish a psychological connection between the packaging and the consumer came with the success of the packaging, and the consumer was allowed to acquire habits up to the degree of addiction. The developing packaging technology has brought new packaging materials, and more useful and showy packaging has been produced. The superiority ego produced much more functional and flashy packages. The number of consumers purchasing products is not small, just because they like the packaging. Because packaging is essential for the promotion and sale of the product, attention should be drawn to the consumer in order to receive the product. This is also possible with packaging. Design gains importance at this stage. The colors, texts, and shapes were chosen in good packaging design are compatible and give the consumer a sense of confidence by emphasizing the quality of this product. The color used in the packaging should reflect the characteristic features of the product or give the product a characteristic feature. The fact that the concept of design is far-reaching generally prefers to describe rather than define. The main problem is that the draft is confused with the ideas of selection, design, and design. Explaining these concepts as if they are identical may cause the concept of design to be perceived as a part of these concepts. However, not all of these concepts are results, but the pre-action preparation process. Celal Esad Arseven, by defining these concepts under different titles in his “Art Encyclopedia”, has revealed that they are separate concepts, although they have an organic bond between them. With his statement, the bill; “The first thought is the writing or picture about the idea or shape. While making the definition, a new title was opened under the name of the preliminary design, and its partitioning was also made. For the draft; While preparing the description of “preparation state for working on later,” for design, the definition of something imagined is used. He distinguishes the fine line between draft and design as the first rough form of the selection. While the design is defined as preparation before starting the implementation, it is mentioned that it is planned to put into practice what is envisaged in mind. Being able to differentiate concepts should mean correctly chosen functionality for the designer, the designer, and the target audience. Because of the design is far from the expected functionality, garbage is kind. If this is aesthetic garbage with an imagery icon value, it is art, and if hand-made production is a craft. Leveraging Gestalt principles in design can push surplus purchasing psychology, which surprises, impresses, or pushes the series into a collection. Because, according to Gestalt theory, the whole has a different meaning from the sum of the parts and the individual perceives the whole in integrity, not by dividing it into its components. Gestaltists are more concerned with themselves than parts of the whole. With this approach, design can be defined as the parts of the entire being compatible and functional or perceived. The narrative or function of the whole individual piece is taken into consideration. However, it is essential that each piece be consistent with the whole. The degree of harmony is also significant because if there is too much harmony in the design, it turns to boring or repetitive design work. On the other hand, although too many variables are used in the design study, the result may be chaotic and unusable. Gestalt theory advocates that good design should have principles.