Porter Five Forces Analysis of the Leading Mobile Cellular Telephony Service Provider in India?
Subhasish Majumdar, Partha Pratim Bhattacharya?
Journal Title:International Journal of Computer Science and Mobile Computing - IJCSMC
In this paper, we have discussed Porter Five Forces model and presented mobile communication market scenario in India. Then we have analyzed the intensity of competitions among different mobile phone service providers. Different forces which may throw a challenge to the existing leader are thus found out.