HOW TO DO A CLASSIC GROUNDED THEORY STUDY IN INFORMATION SYSTEMS AND ENGINEERING: A WORKED EXAMPLE OF A STUDY OF E-LEARNING PROVIDERS WORKING IN EAST AFRICA
Journal Title:Global Journal of Engineering Science and Research Management (GJESRM)
Classic Grounded Theory methodology (CGTM) is gaining importance as a method for theory building in Information Systems
(IS). CGTM is most-often cited by IS researchers, but it has been suggested that many CGTM studies are not following the tenets of the
methodology. This paper provides a worked example of a classic grounded theory (CGT) in IS research. The rationale of this paper is
based on the fact that most of IS literature reveals conflict in the understanding and use of CGT. As the authors of this paper and as
practising classic grounded theorists, I feel that the nature of CGTM is often misunderstood and its label abused in different ways.
Therefore, in this paper I provide a model for practice, to connect IS researchers with a classic grounded theory methodology, and to
increase the quality of CGT research published in the IS literature. The paper describes sampling, data collection, data analysis, and
interpretation. The paper explains how these steps Ire consistent with CGTM, and show how they related to one another. CGT enable
this paper to develop a detailed model of the process of cultivating recognition into e-learning practice and to analyze variation in this
process in different e-learning provider practices. By employing CGTM rigorously, IS researchers can better design and justify their
methods, and produce high quality findings that will be more useful to IS researchers, professionals and the community.