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Paper Details

CHANGING PLACES IN A GLOBALIZED WORLD INTERCULTURAL ISSUES

Elena CIORTESCU

Journal Title:International Journal of Communication Research
Abstract


Intercultural awareness has become a crucial element in professional communication in general and business negotiation, in particular. From this perspective, although a study on David Lodges Changing Places could be perceived as hardly anything more but a return to the past (the book was written in 1975), it may also be seen as an insight into the intercultural issues related to the academic world and beyond. Apparently obsolete, the novel opens a gate to a world in which individuals are constantly exposed to the need of changing places. Nowadays, either private or public sector actors, we are all, to a certain extent, faced with the possibility of dealing with a different culture. For these reasons, a look into Lodges novel could be both a pleasant and useful initiative especially for the young reader who will, undoubtedly, enjoy the experience. The aim of this paper is to explore the tips in David Lodges above mentioned novel as well as the extent to which they can be used in todays globalized world in order to achieve successful intercultural communication, primarily addressing those interested in the process of intercultural exchanges.

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