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Paper Details

Effects of Films and Television Dramas on Destination Image

Effects of Films and Television Dramas on Destination Image

?ahbaz R. Pars, K?l?çlar Arzu

Journal Title:??letme Ara?t?rmalar? Dergisi (Journal of Business Research-Turk)
Abstract


The aim of this study is bring up the effects of films and television dramas on destination image. Image is a picture and a imagery which ia about destination and also image affects the purchase decision making. The population of the study contains domestic tourists who visited Mardin. The result of the study suggests that there is a substantive relationship between destination images and films and television dramas.

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