PROMOTION OF CORPORATE SOCIAL RESPONSIBILITY OF FOOD MANUFACTURERS IN THE EMERGING NATIONAL AGRICULTURAL MARKET
Simion MORARU,Ala CAZACU,Irina RAEVSCAIA
Journal Title:Journal of Research on Trade, Management and Economic Development (JRTMED)
Are you a business owner or a senior manager? Is your business directed toward a healthy and long-term development? Are you worried about company’s reputation? Are you oriented towards the increase of investment attractiveness? Are you interested in a mutually beneficial partnership with government and society? If so, then Social Responsibility should be a binding attribute of your Business.
This paper will describe the most important components, dimensions, aspects, elements gathering Corporate Social Responsibility (CSR) definitions. At the same time it’s very important to generalize experience and practices of enterprises, firms, companies which carry out many activities in terms of social responsibility in different fields of the economy from industrial developed countries of European Union. Such European experience accumulated in the sphere of business approach to Corporate Social Responsibility is very useful for the economy of Republic of Moldova, being in transnational period and moving towards a Free Market economy. We aim to determine how to promote Corporate Social Responsibility among food manufactures within the emerging National Agricultural market, taking into consideration factors which allow the formation of social responsibility on owners, stakeholders groups, and employees.