COMPETITION ON THE WEB STUDY THROUGH THE PRISM OF ECONOMICS OF NETWORK. CASE OF WEB COMPANIES FROM DIFFERENT GEOGRAPHIC AREAS
Journal Title:Journal of Research on Trade, Management and Economic Development (JRTMED)
This paper aims to develop a model that could help determine the rank of influence of a certain e-commerce company from a country against its competitors from other countries. In turn this gives us the possibility to understand better the area of competitive collusion between two e-commerce companies from different countries.
One of the main competition models on the economics of networks topics, is Corominas-Bosch model. However the model is based on suppliers and customers which has a moderated utility in the field of web based business, due to the difficulty in determining the quantity of suppliers that a client is exposed to because of the awareness levels for a certain web business.