Customizing Clustering Algorithm for Data Mining for Lead Generation
E. Manigandan, Dr.V.Shanthi, Magesh Kasthuri
Journal Title:GLOBAL JOURNAL FOR RESEARCH ANALYSIS
Lead generation is a technique used to attract or generate customer leads using lead generation techniques like
contextual advertising (to be discussed below). It is an easy and painless way of attracting people/users and cultivating
prospective customers out of them.
This study is taken to customize Clustering Algorithm for Data mining process in a Customer Relationship Management field as the space of
data is more and variant . Also proving the usability of customized Clustering Algorithm in Data Mining and the efficiency in processing
mechanism compared to other costlier methods used in current situation of Data mining in Customer Relationship Management is part of this
Clustering Algorithm is broadly used as Spectral algorithm in Social media , where a reference of a contact is used and mined further for
various combinations of suggested friends and lookups.