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Paper Details

AN OVERVIEW OF RETAILERS BRAND AND CUSTOMER BASED BRAND EQUITY: AN EXTENSIVE REVIEW

Mr. Irfan Mumtaz K.S

Journal Title:GE-INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH
Abstract


In this paper, the notion of retailers brand is introduced. Retailers Brand is the commotion of Brand management, Customer Based Brand Equity is reflect on the Food and Groceries segment in order to know the effect on retailers brand with the various aspects like behaviour and lifestyle of the customers.

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