THE IMPACT OF THE DIGITAL PLATFORM ON EMERGENCY HEALTHCARE DELIVERY DURING COVID-19 OUTBREAK: A CASE STUDY OF BUSINESS MODEL INNOVATION
Mohammed Aslam Khan*
Journal Title:European Journal of Biomedical and Pharmaceutical Sciences
Background: The COVID-19 pandemic has resulted in the acute shortage of medical devices that is required for respiratory intensive care of severely ill patients. With the help of digital platforms, it is feasible to connect unmatched demand-side patients and supply-side healthcare service providers to address the emergency care challenge. Purpose: The purpose of this paper is to contribute to the existing literature on the use of digital platforms by illustrating how such developments in the internet and digital technologies can enable the emergence of novel business models to deliver emergency healthcare services. Methodology: The paper reports a qualitative case study of an Indian start-up to deeply understand the evolution of business model innovation in the healthcare industry through digital platforms. Findings: The study results showed that the adoption of digital platforms improved the efficiency of healthcare services, in particular those emergency services that can be caused by the shortage of medical devices. In particular, using digital platforms, innovative business models were able to make healthcare services more efficient and accessible, with many benefits for several actors, including healthcare service providers, medical doctors, and patients. Unique contribution to theory, practice, and policy: The paper contributes to a deeper understanding of business model innovation based on digital platforms and opens many avenues to research their interplay with ecosystems. This paper also provides healthcare industry executives with a road map to better respond to the COVID-19 pandemic challenges by innovating their business models to take advantage of the various possibilities and growth opportunities provided by digital platforms.